January 2011 - Tony Astro - Advisor, Businessman, Consultant

CareerWise by Tony Astro - Bringing Your Personal Brand to Life

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Prime & Safe: Take care of Yourself First. A Personal Wellness Plan as a Counselor by Tony Astro

With the strain of our job as consultants or counselors, health and fitness or wellness is very vital to how we communicate, share ou...

Bring your Personal Brand to Life.

Express your brand and get vibrant on what is exceptional and different about what you have to offer the world.

The CareerWise Personal Branding Portfolio

Developed by Dr. Tony Astro, a 20-year career development counselor and 10-year marketing director, the CareerWise Portfolio is a personal branding toolkit. Following a proven system, it was designed to help you evaluate your skills, identify your unique areas of opportunity, and develop a plan to put yourself out there in the digital age.

Connection. Communication. Culture (Branding). Commerce (Marketing) – these 4 Cs are crucial to your personal branding and career or business success.

Building your career or attracting new partners or clients, the 4 Cs are the you’re your first impression can be misunderstood because of poor communication, connection, branding or marketing yourself.

In whatever field you are in like military or corporate or an artist or a CEO, the right personal branding establishes you as the leader in your chosen or current field, CareerWise by Tony Astro will be able to guide you or your team to stand distinctly from the competition.


Quarterly Brand Planning Outlook

Plot your annual personal branding moves quarter by quarter with goal and revenue planning calendar

The Little Book of Brand Lessons

– 30 Lessons on business, branding and social media. Get inspiration as you confront and move past the issues that typically hold new brand-builders back.

The Personal Brand Development Toolkit

70+ pages of instructional material, how to worksheets, templates and guided exercises in a custom 3-ring binder

Brand Audio Training

Get fired up with the 60-minute jumpstart audio training and learn how to build your brand around your expertise. Apply this powerful new mindset when you dive into the personal branding toolkit's 70+ pages of guided brand building exercises and create your annual plan quarter by quarter.

Who is your CareerWise Counselor?

For over a decade, Tony Astro has worked with individuals and team facing a variety of career challenges and life transition. Whether re-entering the labor force after the military or a career interruption or getting started in a new job, Tony is proficient at training, counseling, coaching and mentoring his clients on how to build their personal brand to develop a stand out contender in their selected arena. Tony also works with professionals to give them the tools to advance in their careers in their chosen fields utilizing techniques to help clients market themselves internally and to become thought leaders in their fields.

Since 1992 Tony Astro has helped military students as Educational Services counselor from the Navy. Most of them are also athletes, and high ranking military professionals and he understand how to grow and improve their personal brand using his own CareerWise technique.

Read below to learn about the benefits of personal branding, our customized program, and how Game Changer coaching can help you or your business.

Clarify Your Brand

CareerWise by Tony Astro ® will help you develop a clear personal brand by identifying your strengths and weaknesses, values and preferences, and evaluating what sets you apart in your market.

We will take the time to clarify your goals and the overall mission for your business. CareerWise will help you understand your or the company’s role in the market. Then we will learn about your current position and help you to develop the strategy for your long-term goals

Then we will do a target assessment. If you don't know your audience then you don't know your business. Knowing the target audience is crucial before implementing the most successful strategy of communications and positioning.

Find Opportunities

CareerWise by Tony Astro ® will first establish what makes you or your company exceptional and bring this to your work or customers experience.

Then we will discover additional prospects for your brand or business by developing a tactical strategy that will let you leverage social media, content marketing, and traditional networking.

You will learn how to connect your brand successfully using your elevator pitch, individual branding speech, and develop promotional products to build credibility between clients, associates, and prospects.

Build your digital presence

You will learn the strategies to grow your brand or business by developing strategic partnerships and increasing brand visibility.

We will work with you to become recognized as Game Changer in your industry while achieving a life of significance and fulfillment.

CareerWise will do a thorough analysis of your personal digital footprint. If needed, then get the opinions of other people regarding you or your company because your personal brand is not how you see it, but what other people can tell each other it is.




What is Personal Branding?

Personal Branding is your unique or exclusive promise of worth to a potential employer or to your target audience strongly expressed.

Where did it come from?

Personal Branding came about in the mid-90's from the concept that as companies have used branding successfully to attract their target audience, so successful professionals can do the same. Global thought leaders such as Tom Peters (who coined the phrase), Peter Montoya, William Arruda, David McNally and Karl Speak, have popularized the concept.

Who needs personal branding?

In today's world, everyone. From successful military personnel, business owners, athletes, professionals, and executives need a personal brand.

I don't live in Coastal Virginia, can we still work collectively?

Definitely! Counseling, mentoring and/or coaching is available via social media, telephone, email and video chat.



Pre-Client Questionnaire

60 Minute Session

Brand Strategy Plan

30 Minute Follow- Up Call


Pre-Client Questionnaire

Four (4) 60 Minute Sessions Per Month

Brand Strategy Plan

Goal Setting

Email Support



Pre-Client Questionnaire


Four(4) 60 Minute Sessions per month

Brand Strategy Plan

Unlimited Email and Text Messaging

Marketing Templates

Website Support

Content Creation

Monday, January 17, 2011

5 Things We Did and 5 Things I Learned from a 5 Day Las Vegas

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5 Things We Did and 5 Things I Learned from a 5 Day Las Vegas
We recently took a week off for an opportunity to attend a Business Expo in Las Vegas without our son to take advantage of 5 things: couple’s night (a break from kids stuff), get samples or learn new products, network with fellow businessmen and see all the fuss about the “Adult Disneyworld”: Las Vegas. I have so many observations but here is just 5 of my random thoughts about our 5 days there in the city known as "what happens there stays there" - with Blog, Facebook and iPhone, I don't think so.

1. DO YOUR HOMEWORK. The best buffet is not in Vegas. We tried 4 of the most popular buffet including the Mandalay Bay for $29.00. On our last day we tried the $19.00 buffet in Todai (with branches around the world) – we were more satisfied. Do your homework and go beyond just reviewing sights, sushi, shows in Vegas but compare it to other cities - you may be better off doing it there. Vegas are all lights but may have no real brights.

2. SELF CONTROL. When something is too good to be true, it’s probably is. Those Time Share salespeople that offer you a free ticket to best show like Lion King are sharks and it was a tough fight. What does a furniture club, RV, Price Club (or Sam’s Club), Vacation Club (also known as Time Share) has in common? – they are all BAD investments or worst deals. Imagine after we attended a time share presentation to get a free show ticket in Vegas for the first time, we were offered a vacation condo that we can own for $42,000 at a $700 monthly for 3 years to pay and 1 week of vacation for $175 on 5 star resorts. For one hour, the investment wisdom - after we do the math - doesn’t make sense. So we went through 3 levels of sales presentation ending up at $4,000 at $200 monthly (imagine how much mark up they have) BUT we stil decline for that vacation home because we thought it is still the worst deal you can make (for those who had, maybe it is more suited for you - good luck). We ended up with just having a free Lion King show and mortgage-free.

3. BE HONEST. You don’t have to keep a secret to stay in Vegas. Take advantage of the “worldly fun” and use it to learn how materialistic we are in terms of classifying what is cool and what is bad and expose them.

4. SEEK GUIDANCE. With so many worldly temptations like gambling, sex, and alcohol around you in Vegas – if you don’t have the guidance of the Holy Spirit – you may be tempted to roll that dice or check out one of those blinking light establishment. We had a sip of Tequila, Bud light & dance our night at LAX and use the $50 cash on a roulette - we have for free from the Time Share but we know we are playing with fire – but we seek and know His presence in our life.

5. PLAN & TAKE ADVANTAGE. I would not go to Vegas unless there is a symposium or EXPO or event because there are some good things here that you want to taste like the best show The Lion King (according to them & honestly I wanted to watch something else more adult but thanks to my wife – she has more self control) - but I would not ever plan of coming back unless I have to.

Like I said on my FB comment:Enjoying the 3 day weekend at home- after 5 day in Vegas, if you ask me, I'd rather be home - the simplest living gives more joy. It's true, the "Best Things" in life are simple & sometimes free. Thank you Lord for the Vegas trip - though we enjoyed some worldly fun we "in joy" more of Your presence in our home.

To rate our stay from 10 (awesome) to 1 (ouch) star we would say it is a 5 star and 10 star for staying home or camping with Sam in the Sequoias.