October 2013 - Tony Astro - Advisor, Businessman, Consultant

CareerWise by Tony Astro - Bringing Your Personal Brand to Life

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Prime & Safe: Take care of Yourself First. A Personal Wellness Plan as a Counselor by Tony Astro

With the strain of our job as consultants or counselors, health and fitness or wellness is very vital to how we communicate, share ou...




Bring your Personal Brand to Life.

Express your brand and get vibrant on what is exceptional and different about what you have to offer the world.



The CareerWise Personal Branding Portfolio

Developed by Dr. Tony Astro, a 20-year career development counselor and 10-year marketing director, the CareerWise Portfolio is a personal branding toolkit. Following a proven system, it was designed to help you evaluate your skills, identify your unique areas of opportunity, and develop a plan to put yourself out there in the digital age.

Connection. Communication. Culture (Branding). Commerce (Marketing) – these 4 Cs are crucial to your personal branding and career or business success.

Building your career or attracting new partners or clients, the 4 Cs are the you’re your first impression can be misunderstood because of poor communication, connection, branding or marketing yourself.

In whatever field you are in like military or corporate or an artist or a CEO, the right personal branding establishes you as the leader in your chosen or current field, CareerWise by Tony Astro will be able to guide you or your team to stand distinctly from the competition.


INSIDE THE BOX


Quarterly Brand Planning Outlook

Plot your annual personal branding moves quarter by quarter with goal and revenue planning calendar


The Little Book of Brand Lessons

– 30 Lessons on business, branding and social media. Get inspiration as you confront and move past the issues that typically hold new brand-builders back.


The Personal Brand Development Toolkit

70+ pages of instructional material, how to worksheets, templates and guided exercises in a custom 3-ring binder


Brand Audio Training

Get fired up with the 60-minute jumpstart audio training and learn how to build your brand around your expertise. Apply this powerful new mindset when you dive into the personal branding toolkit's 70+ pages of guided brand building exercises and create your annual plan quarter by quarter.

Who is your CareerWise Counselor?

For over a decade, Tony Astro has worked with individuals and team facing a variety of career challenges and life transition. Whether re-entering the labor force after the military or a career interruption or getting started in a new job, Tony is proficient at training, counseling, coaching and mentoring his clients on how to build their personal brand to develop a stand out contender in their selected arena. Tony also works with professionals to give them the tools to advance in their careers in their chosen fields utilizing techniques to help clients market themselves internally and to become thought leaders in their fields.


Since 1992 Tony Astro has helped military students as Educational Services counselor from the Navy. Most of them are also athletes, and high ranking military professionals and he understand how to grow and improve their personal brand using his own CareerWise technique.


Read below to learn about the benefits of personal branding, our customized program, and how Game Changer coaching can help you or your business.



Clarify Your Brand

CareerWise by Tony Astro ® will help you develop a clear personal brand by identifying your strengths and weaknesses, values and preferences, and evaluating what sets you apart in your market.


We will take the time to clarify your goals and the overall mission for your business. CareerWise will help you understand your or the company’s role in the market. Then we will learn about your current position and help you to develop the strategy for your long-term goals


Then we will do a target assessment. If you don't know your audience then you don't know your business. Knowing the target audience is crucial before implementing the most successful strategy of communications and positioning.


Find Opportunities

CareerWise by Tony Astro ® will first establish what makes you or your company exceptional and bring this to your work or customers experience.


Then we will discover additional prospects for your brand or business by developing a tactical strategy that will let you leverage social media, content marketing, and traditional networking.


You will learn how to connect your brand successfully using your elevator pitch, individual branding speech, and develop promotional products to build credibility between clients, associates, and prospects.




Build your digital presence

You will learn the strategies to grow your brand or business by developing strategic partnerships and increasing brand visibility.


We will work with you to become recognized as Game Changer in your industry while achieving a life of significance and fulfillment.


CareerWise will do a thorough analysis of your personal digital footprint. If needed, then get the opinions of other people regarding you or your company because your personal brand is not how you see it, but what other people can tell each other it is.



WHAT THEY SAY ABOUT CAREERWISE BY TONY ASTRO

PERSONAL BRANDING BLOG


FREQUENTLY ASKED QUESTIONS

What is Personal Branding?

Personal Branding is your unique or exclusive promise of worth to a potential employer or to your target audience strongly expressed.

Where did it come from?

Personal Branding came about in the mid-90's from the concept that as companies have used branding successfully to attract their target audience, so successful professionals can do the same. Global thought leaders such as Tom Peters (who coined the phrase), Peter Montoya, William Arruda, David McNally and Karl Speak, have popularized the concept.

Who needs personal branding?

In today's world, everyone. From successful military personnel, business owners, athletes, professionals, and executives need a personal brand.

I don't live in Coastal Virginia, can we still work collectively?

Definitely! Counseling, mentoring and/or coaching is available via social media, telephone, email and video chat.


CHOOSE THE PERFECT PLAN

BASIC COUNSELING

Pre-Client Questionnaire

60 Minute Session

Brand Strategy Plan

30 Minute Follow- Up Call





ON-GOING COACHING

Pre-Client Questionnaire

Four (4) 60 Minute Sessions Per Month

Brand Strategy Plan

Goal Setting

Email Support


MENTORING


PROGRAM

Pre-Client Questionnaire

Assessments

Four(4) 60 Minute Sessions per month

Brand Strategy Plan

Unlimited Email and Text Messaging

Marketing Templates

Website Support

Content Creation






Wednesday, October 23, 2013

Review: Diversity in the Workplace, a Case study on Jill by Tony Astro

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Review:  Diversity in the Workplace, a Case study on Jill by Tony Astro

u09d2 Intervention Strategies

After watching the Diversity in the Workplace video, this is how I would  respond to the client, keeping in mind ethical codes for working with clients who are gay.  I also described what resources I might suggest for this client and how I would address the concerns with the rest of the employees.

TRANSCRIPT
Case Study: Jill




Knock on door:
  • JILL: Mr. Peterson? Hi.
  • MANAGER: Jill.
  • JILL: Good morning Mr. Peterson.
  • MANAGER: Thank you for coming in.
  • JILL: Well it is always good to see you.
  • MANAGER: Well thank you. You too. You know Jill, in the time you have been with the company, I have not had any problems with your work. Typically, you are well organized and your projects come in on time.
  • JILL: Well thank you Mr. Peterson. I try really hard to be a good employee. I really care about this job. It means a lot to me.
  • MANAGER: However, lately we have noticed that you seem to be a bit distracted and depressed.(Manager's sentence interrupted by Jill’s insertion of an anxious comment.)
  • JILL: Well I...yes, I have been going through a rather hard time these last few weeks. And ah, yeah, so there, it has been a period of time where things have not been as they should be. I agree. As time goes by I am going to get a handle on this.
  • MANAGER: Yes, well I have noticed you have missed your last couple of deadlines the last couple of weeks and that is a concern for our department.
  • JILL: (sighs and looks down.) Well, it is true. I know what you are talking about - the projects. I know exactly what you mean, and you are right. I missed them, um, I put them on my schedule for this week however though Mr. Peterson and I know by the end of the week I will be up to date. Everything will be up to date by the end of the week...(manager interupts Jill).
  • MANAGER: The reason that I called you in here is that I have noticed that your productivity has decreased, and I may need to look at designing and implementing a correction plan for you.
  • JILL: Oh. Oh, Mr. Peterson. (sighs) Well look Mr. Peterson, I totally understand, and I want you to know that I am completely committed to this work, and I will do everything I can to meet whatever you put before me in a performance plan because I really love this job and I need this job to do this (manager interupts Jill).
  • MANAGER: Well, I notice that you been unhappy and distracted and we need to address how this is affecting your work product.
  • JILL: (heavy sigh). Well I have been distracted Mr. Peterson, and I guess I have been unhappy. I have also been afraid.
  • MANAGER: (looks shocked)
  • JILL: There is a co-worker in our department and about, oh, about ten days ago he found out that I am a lesbian. And it has really been ugly. He - at first he just talked to me about it, and humiliated me privately, but then he shared the news with other people and soon I started getting hateful comments and hateful notes from other people and it has escalated and it has gotten worse. And, it is to the point now Mr. Peterson where I really, in the morning I have a hard time even getting out of bed. I have been threatened. There was a threat. It was just a full blown threat Mr. Peterson and I, I have had such a hard time dealing with this on my own. It has affected my work and I do not know what to do. I do not know what to do Mr. Peterson.
  • (Looks to manager for response. Manager does not respond.)
  • MANAGER: Well, Jill, ….

 

RESPONSE TO JILL:  LISTEN, EMPATHIZE and GIVE RESOURCES by TONY ASTRO

Jill was obviously discriminated and harass in her workplace just by listening to her story.  As the manager in this case – it will not and never be tolerated.  The company maybe subject to Title IX of the Education Amendments of 1972

Though Title IX does not directly address discrimination based on sexual orientation, gender expectations linked with stereotypes of lesbians and gay men often are related. When gender stereotyping occurs in incidents of discrimination and harassment of lesbian, gay, bisexual students or students who are perceived to be lesbian, gay or bisexual, Title IX may provide legal grounds for challenging this discrimination (Title IX and Discrimination Based on Sexual Orientation - Women's Sports Foundation).

 
ACTION FOR MANAGER AND EMPLOYEES:  TRAINING
The manager must be careful in protecting his company versus Jill.  Jill has all the right to complain and file discrimination based on her ability to continue her work efficiently.  Because she “has been going through a rather hard time these last few weeks” and the manager himself also noticed that Jill was “distracted and depressed”.

The manager must conduct an immediate training by making it mandatory to stop from work and attend a Sexual Orientation training using audio-visual aids, scenario, role-play and having the workers possibly signing a document that they have been trained and will subject for further reprimand if such behavior (discriminating sexual orientation) occurs again.

Times are changing, however, and a growing number of employers are finding themselves responsible for providing a workplace that's free of harassment and discrimination based on sexual orientation (Sexual Orientation, 2009).

As much as the manager may not tolerate the harassment and discrimination that Jill experienced, the manager may have morality or prejudice issue with lesbians and so manager maybe partial towards reproving the person who humiliated her privately, then he shared the news with other people and soon because of that Jill started getting hateful comments and hateful notes from other people.

Although polls suggested that the majority of Americans accepted civil rights for gays, those same persons became uneasy with the morality of homosexuality (Malvasi and  Greene, 1990).

 

RESOURCE FOR JILL:  STATE OFFICE
Counselor is responsible to assist Jill in giving her the resources and information on her rights as a citizen.  Many states prohibit sexual orientation discrimination and so the state office can give her further legal advice.

Seventeen states and the District of Columbia have laws that currently prohibit sexual orientation discrimination in private employment: California, Connecticut, Hawaii, Illinois, Maine, Maryland, Massachusetts, Minnesota, Nevada, New Hampshire, New Jersey, New Mexico, New York, Rhode Island, Vermont, Washington, and Wisconsin. Some of these states also specifically prohibit discrimination based on gender identity. (In addition, six states have laws prohibiting sexual orientation discrimination in public workplaces only: Colorado, Delaware, Indiana, Michigan, Montana, and Pennsylvania.) (Sexual Orientation, 2009)

 
References:
Malvasi, M. and Greene, G. (1990). Homosexuality (1990s). American Decades 1990-1999. Ed. McConnell. Detroit: Gale Group, 2001. Student Resource Center - Gold. Gale. Naval General Library Program. 31 May. 2009 .

 

Sexual Orientation Discrimination in the Workplace. (2009). Retrieved May 31, 2009, from http://www.nolo.com/article.cfm/objectId/E76BEBE6-E194-46C1-983629F17557E86D/111/259/283/ART/

 Title IX and Discrimination Based on Sexual Orientation - Women's Sports Foundation. (n.d.). Retrieved May 31, 2009, from http://www.womenssportsfoundation.org/Content/Articles/Issues/Homophobia/T/Title-IX-and-Discrimination-Based-on-Sexual-Orientation.aspx

 

Here are some of my responses from my colleague counselors: 

RESPONSES:


Toni, Good evening from USS Nimitz.
 
Jill’s self-esteem has suffered because she “has been going through a rather hard time these last few weeks” and the manager himself also noticed that Jill was “distracted and depressed”.  Your action of sending an email is definitely a start but I would go further than that by actually making a statement through stoppage of work for an hour of mandatory training.  The manager’s role is to put Jill back to a stronger confidence

 

Women who have not conformed throughout their life to this ideal may have suffered negative consequences, such as being labeled "incompetent," "unusual," or "less than" other employees. These difficulties arise from others being uncomfortable with this "alternative" gender expression, especially because sex role expectations have traditionally been deeply rooted in the majority culture of the United States (Rheineck, 2005).

 

Everyone must know that this kind of behavior towards co-worker has zero tolerance and the next time it happens, maximum reprimand will take place.  The manager will try to get the reaction from majority through the training because this may have a negative impact towards the morale of the company because many may still be prejudice towards Jill.

 

It is vital to address such issues as (a) low self-esteem, (b) fear of identity disclosure, (c) career advancement opportunities, (d) feelings of isolation, and (e) various types of harassment. The knowledge gained from this study can provide an impetus for change in how counselors work with diverse clients. The awareness that sexual orientation may have greatly affected the career development, career self-efficacy, and life satisfaction of clients may enable mental health professionals to more fully embrace the process of working with lesbian clients (Rheineck, 2005).

 
Reference:

Rheineck, Jane E. (Fall 2005). Career decision self-efficacy of lesbians throughout the life span."Adultspan Journal 4.2 79(13). Academic OneFile. Gale. US Navy General Lib - Bremerton. Retrieved on 2 June 2009 at  .

 
 

Cheryl, Good evening from USS Nimitz.
 

Yes, there should never be a situation where an employee is ostracized in the workplace.  It is all a matter of training our workplace and giving them the right information:  Prejudice is not right and we must not impose our belief towards others.  Teamwork is the essence of a successful workplace and when they are not familiar or have negative information with other lifestyle such as gay and lesbian it must not be tolerated.

 
Living in communities that routinely discriminate against gay men and lesbian women makes it difficult if not virtually impossible to avoid internalizing negative stereotypes or attitudes about this sexual minority culture. Because misinformation or misunderstanding will quickly be evident to sexual minority clients, and may cause them to seek help elsewhere or not to get help at all, counselors must be familiar with gay and lesbian culture so they are credible and congruent in their attitudes (Pope, 1992, 1995c).

 
References:

Pope, M. (1992). Bias in the interpretation of psychological tests. In S. Dworkin & F. Gutierrez (Eds.), Counseling gay men & lesbians: Journey to the end of the rainbow, (pp. 277-292). Alexandria, VA: American Counseling Association.

Pope, M. (1995c). The "salad bowl" is big enough for us all: An argument for the inclusion of lesbians and gays in any definition of multiculturalism. Journal of Counseling & Development, 73, 301-304.

Article Review on Gay Counseling: Legal and Ethical Implications of Refusing to Counsel Homosexual Clients by Tony Astro

2:28:00 PM 0
Article Review on Gay Counseling:  Legal and Ethical Implications of Refusing to Counsel Homosexual Clients by Tony Astro


Upon review of an article Legal and Ethical Implications of Refusing to Counsel Homosexual Clients by Hermann and Herlihy(2006), I imagine myself supervising a new counselor. The counselor says that she does not want to work with a client who has just stated he wants to come out as "gay" to his family. She has stated that she has religious concerns about working with the client ethically.

From a supervisor's role, this is how I would respond to the counselor using ethical and legal guidelines.  Use proper instructions specific to your state or use the court's mandate. The principle of beneficence is embodied in counselors’ commitment to keeping client welfare first and foremost (Hermann & Herlihy 2006). The text is straightforward of saying that counseling should not be our profession if we intend to classify our clients based on our moral principles or for example our belief that lesbian is wrong and should not be given the proper counseling.  To the contrary, the more we should counsel our clients, and our goal should be to treat everyone with dignity and respect whatever belief system or values they have.

The text depicts that our obligation is the welfare of our clients first and foremost.  Our ethical values or beliefs should not impede our decision of denying or sway our counseling towards the clients based on our principles or morals.  This will not only lead to the danger of our client’s safety or welfare but lawsuits and termination of our job as counselors. 

To avoid finding themselves in situations like Bruff’s, these counselors might choose to work in settings that are compatible with their values and advertise these values to potential consumers of counseling services. If it is not possible to work in a consistent environment, these counselors have an ethical duty to avoid harm to clients by ensuring that counselors’ informed consent procedures provide potential clients with adequate information about the counselor's values (Hermann & Herlihy 2006).

As the supervisor, my role will be to coach everyone about the equal handling of client’s issues, and never that sexual orientation will be considered unless it is the issue that the client wants counseling on.  My priority is to empower my counselors so that they can enable the clients who need to overcome some of the pervasive coercion of the society.  To be biased with the client is double jeopardy and the unkindest attitude that a counselor can do to the client.

Applying social empowerment strategies when working with such clientele is one strategy that may prove successful in facilitating the reclamation of individual and community power, self-advocacy, and the ability to rise above those factors inhibiting a person's effort to control her or his life. Overcoming some of the more pervasive societal-level forms of oppression (e.g., heterosexism) poses, perhaps, a more daunting challenge for the lesbian and gay male community but may become more of a realistic possibility when empowerment and demarginalization occur at the level of the individual (Savage, Harley, and Nowak, 2005).


My POSTSCRIPTS

Imagine the amount of damage done when the client feels rejected by the one person they felt would be impartial and supportive of them. That is why many of the gay community would rather go to a gay counselor or someone they know for sure values their values.  Community, or collective, empowerment is one way for lesbians and gay males to support and help each other deal with distress politically as a group (R. E. Perkins, 1996).

We learn to open our minds to the difficulties and unkind treatment of societies especially to minorities like the lesbian community.  This field is the beginning of preventing another Bruff issue in the field of counseling.

Those interventions aimed at counselors themselves or the type of activities used with gay and lesbian career counseling clients must either be learned during graduate school education or through continuing professional development at conferences or workshops. Interventions directed at institutions or programs and at social/community action have implications for school-based career education programs, career planning texts used in colleges and universities, and occupational information (Pope, et. al., 2004)


All slides courtesy of: Verity Wilcox

References:

Hermann, M., & Herlihy, B. (2006, Fall2006). Legal and Ethical Implications of Refusing to Counsel Homosexual Clients. Journal of Counseling & Development, 84(4), 414-418. Retrieved June 1, 2009, from Academic Search Premier database.

Perkins, D. D., & Zimmerman, M. A. (1995). Empowerment theory: Research and applications. American Journal of Community Psychology, 23, 569-579.

Pope, M., Barret, B., Szymanski, D.  Chung, B., Singaravelu, H., McLean, R. and Sanabria, S. (Dec. 2004). Culturally appropriate career counseling with gay and lesbian clients. Career Development Quarterly 53.2 (Dec 2004): 158(20). Academic OneFile. Gale. US Navy General Lib - Bremerton. 2 June 2009

Savage, T., Harley, D., and Nowak T.(2005). Applying social empowerment strategies as tools for self-advocacy in counseling lesbian and gay male clients" Journal of Counseling and Development 83.2 (Spring 2005): 131(7). Academic OneFile. Gale. US Navy General Lib - Bremerton. 1 June 2009 


Sunday, October 13, 2013

After One Year Moving to Virginia from California (Nostalgic about the West Coast) - October 2012-October 2013

2:04:00 PM 0
After One Year Moving to Virginia from California  (Nostalgic about the West Coast) -  October 2012-October 2013
It has been a great (some not so great) transition for us as family moving back to the East Coast (we moved from Oxnard to Connecticut in 2005 then back to California in 2008) and our journey was really an eye opening:  you cannot get used to changes how often you do it.

Nevertheless, we have seen so many places here in Virginia during the long day weekend trips (as usual) enjoying the beautiful places God has created for us to enjoy.

We can't help but to compare California and Virginia and what we missed in the West Coast during those long weekend day trips and even summer vacations.

Our highlights this year here was our 10 day trip to Europe (Italy, Switzerland, France and Germany) (using MACFLIGHT the same deal we did when we went almost 2 weeks in Hawaii), frequent trips to DC (The Capitol) and the amazing beaches of the Atlantic (my new favorite - The Outer Banks of North Carolina - no need for wet suit that I am used to in the cold water beaches of California).  Both coast or states are truly exciting for us.  But we are on the "right" coast now - live with it.

In between those trips, we did alot of short trips and week trip to many places in the West Coast which we missed here in the East Coast after 1 year of living here.

Here are some (I'll name 15 for now) of our favorite cities / visits last year (and some before) in the West Coast  that we wish we could go back and visit every weekend (Don't forget to check the photo-collages below):

1.  Bay Area: San Francisco, San Jose & Silicon Valley

2.  Hawaii (in 2010 with family & 2012 with RIMPAC)


3.  San Diego (Carlsbad-Legoland, North Island)

4. Orange County (Disneyland, Laguna Beach)

5.  Lake Tahoe

6.  Las Vegas

7.  Phoenix & Grand Canyon Arizona

8.  Los Angeles (Universal, Hollywood, Chinatown)

9.  Joshua Tree, Sequoia & Yosemite (Central Valley) National Park

10.  Los Angeles
11.  Santa Barbara

12.  Monterey

13.  Pismo Beach & Morro Beach

14.  Ventura County (Oxnard, Thousand Oaks, Point Mugu, Fillmore)

15.  Pacific Coast Highway Beaches (From San Diego to the Redwood & Oregon)