December 2013 - Tony Astro - Advisor, Businessman, Consultant

CareerWise by Tony Astro - Bringing Your Personal Brand to Life

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Prime & Safe: Take care of Yourself First. A Personal Wellness Plan as a Counselor by Tony Astro

With the strain of our job as consultants or counselors, health and fitness or wellness is very vital to how we communicate, share ou...

Bring your Personal Brand to Life.

Express your brand and get vibrant on what is exceptional and different about what you have to offer the world.

The CareerWise Personal Branding Portfolio

Developed by Dr. Tony Astro, a 20-year career development counselor and 10-year marketing director, the CareerWise Portfolio is a personal branding toolkit. Following a proven system, it was designed to help you evaluate your skills, identify your unique areas of opportunity, and develop a plan to put yourself out there in the digital age.

Connection. Communication. Culture (Branding). Commerce (Marketing) – these 4 Cs are crucial to your personal branding and career or business success.

Building your career or attracting new partners or clients, the 4 Cs are the you’re your first impression can be misunderstood because of poor communication, connection, branding or marketing yourself.

In whatever field you are in like military or corporate or an artist or a CEO, the right personal branding establishes you as the leader in your chosen or current field, CareerWise by Tony Astro will be able to guide you or your team to stand distinctly from the competition.


Quarterly Brand Planning Outlook

Plot your annual personal branding moves quarter by quarter with goal and revenue planning calendar

The Little Book of Brand Lessons

– 30 Lessons on business, branding and social media. Get inspiration as you confront and move past the issues that typically hold new brand-builders back.

The Personal Brand Development Toolkit

70+ pages of instructional material, how to worksheets, templates and guided exercises in a custom 3-ring binder

Brand Audio Training

Get fired up with the 60-minute jumpstart audio training and learn how to build your brand around your expertise. Apply this powerful new mindset when you dive into the personal branding toolkit's 70+ pages of guided brand building exercises and create your annual plan quarter by quarter.

Who is your CareerWise Counselor?

For over a decade, Tony Astro has worked with individuals and team facing a variety of career challenges and life transition. Whether re-entering the labor force after the military or a career interruption or getting started in a new job, Tony is proficient at training, counseling, coaching and mentoring his clients on how to build their personal brand to develop a stand out contender in their selected arena. Tony also works with professionals to give them the tools to advance in their careers in their chosen fields utilizing techniques to help clients market themselves internally and to become thought leaders in their fields.

Since 1992 Tony Astro has helped military students as Educational Services counselor from the Navy. Most of them are also athletes, and high ranking military professionals and he understand how to grow and improve their personal brand using his own CareerWise technique.

Read below to learn about the benefits of personal branding, our customized program, and how Game Changer coaching can help you or your business.

Clarify Your Brand

CareerWise by Tony Astro ® will help you develop a clear personal brand by identifying your strengths and weaknesses, values and preferences, and evaluating what sets you apart in your market.

We will take the time to clarify your goals and the overall mission for your business. CareerWise will help you understand your or the company’s role in the market. Then we will learn about your current position and help you to develop the strategy for your long-term goals

Then we will do a target assessment. If you don't know your audience then you don't know your business. Knowing the target audience is crucial before implementing the most successful strategy of communications and positioning.

Find Opportunities

CareerWise by Tony Astro ® will first establish what makes you or your company exceptional and bring this to your work or customers experience.

Then we will discover additional prospects for your brand or business by developing a tactical strategy that will let you leverage social media, content marketing, and traditional networking.

You will learn how to connect your brand successfully using your elevator pitch, individual branding speech, and develop promotional products to build credibility between clients, associates, and prospects.

Build your digital presence

You will learn the strategies to grow your brand or business by developing strategic partnerships and increasing brand visibility.

We will work with you to become recognized as Game Changer in your industry while achieving a life of significance and fulfillment.

CareerWise will do a thorough analysis of your personal digital footprint. If needed, then get the opinions of other people regarding you or your company because your personal brand is not how you see it, but what other people can tell each other it is.




What is Personal Branding?

Personal Branding is your unique or exclusive promise of worth to a potential employer or to your target audience strongly expressed.

Where did it come from?

Personal Branding came about in the mid-90's from the concept that as companies have used branding successfully to attract their target audience, so successful professionals can do the same. Global thought leaders such as Tom Peters (who coined the phrase), Peter Montoya, William Arruda, David McNally and Karl Speak, have popularized the concept.

Who needs personal branding?

In today's world, everyone. From successful military personnel, business owners, athletes, professionals, and executives need a personal brand.

I don't live in Coastal Virginia, can we still work collectively?

Definitely! Counseling, mentoring and/or coaching is available via social media, telephone, email and video chat.



Pre-Client Questionnaire

60 Minute Session

Brand Strategy Plan

30 Minute Follow- Up Call


Pre-Client Questionnaire

Four (4) 60 Minute Sessions Per Month

Brand Strategy Plan

Goal Setting

Email Support



Pre-Client Questionnaire


Four(4) 60 Minute Sessions per month

Brand Strategy Plan

Unlimited Email and Text Messaging

Marketing Templates

Website Support

Content Creation

Tuesday, December 24, 2013

What APPS I Have Used in 2013 and What Became my Favorites.

12:36:00 PM 0
What APPS I Have Used in 2013 and What Became my Favorites.

Most of these APPS were offered free at one time (watch out for those, specially on Kindle & Android).  I hope by sharing these you save TIME and anguish in sorting the best out of the many garbage Paid or Free apps out there.  

I use IOS (for my wife's iPhone 4S), Android, Kindle and Windows 8 and here are some of What Android / IOS Phone, PC and Tablet Applications I Used and My 2013 CHOICE on Best Phone and Computer APPS:

1.  MUSIC - Spotify, Pandora, Rdio, Songsa, TuneIn Radio, VEVO, SoundCloud, SoundHound, IHeart Radio:

SPOTIFY for my PC, IHeart for my Android, SONGSA for my Kindle & Pandora for my TV Living room PC. Rdio was cool until they start charging me after 1 month free trial (thumbs down).

2.  SOCIAL - Twitter, LinkedIn, Pinterest, Tumbler, Evernote, Facebook, Instagram, Google+, Meetup, Vine:


3.  GAMES - Ruzzle, HeadsUp Charade, Wheel of Fortune, Angry Birds (all), Family Feud, Bitstrips, Candy Crush, Jewels Star, The Impossible Game:  

FAMILY FEUD - never get tired of this game with Sam.

4.  FINANCIAL - Credit Sesame, USAA, Capital One, Credit Karma, Mint.

CREDIT SESAME.  I still haven’t setup my MINT account (again) but it looks promising.

5.  COMMUNICATION - Viber, Skype, Gmail, Facebook messenger, Evernote, Current Caller ID, Viber.

EVERNOTE & SKYPE for efficiency and flow.  But Current Caller tells me all about who is calling me.

6.  TRAVEL - Travel Advisor,  Yelp, Hotel Tonight,, AirNB, Kayak:

TRAVEL ADVISOR for Guides & KAYAK for Flights & Hotels.  Use all of them depending on the occasion.

7.  NEWS & MAGAZINES- Flipboard, Newshog, News 360, Currents, New York Times, Washington Post, Zite, Pulse, USA Today, Feedly, Beyond PodCast

FLIPBOARD and PULSE for Magazine and NEWS360.  We don’t need to get a paid subscription to many magazines or newspaper, this is the new “reader’s digest” and it’s Free.

8.  READING - OverDrive Media, Kindle Reader, Readability, Zite, ESV Bible, Pulse, WebMD,

KINDLE App for my Android Phone & Tablet. OverDrive to download free bestseller Paid books.

9.  FILE ORGANIZER & DOWNLOAD - ES File Explorer, Box, FrostWire, BTorrent, Piratebay,

ES  FILE Explorer:  As I download free movies, latest music album and books via File sharing site Piratebay using Torrent, i can easily transfer all these files to our tablet and phones.

10.  DEALS & Shopping - Dealnews, Groupon,Craigslist, Amazon Prime, Black Friday Apps, Zillow, The Find Catalogue:

GROUPON, DEALNEWS and AMAZON.  Why go to different website to get the best deals, let DEALNEWS sort it out for you but most of the time, the AMAZON ends up matching alot of the prices as long as you are Prime member, don’t have to worry about the Shipping cost.  GROUPON gives me over 50% off on quality items - when I need in the future like dining and photobooks.

11.  SPIRITUALITY - Holy Bible, Relax Melodies, Daily Bread,

HOLY BIBLE APP.  Duh?  How else can we move on without the daily feeds not just on The Bible but hundreds of devotionals prepared by many of my favorite spiritual advisors around the world from Rick Warren to Dave Ramsey.

12.  CAREER & JOB HUNT - CareerBuilder, Indeed, Glass Door, Facebook Page,

GLASSDOOR.  Well documented of all major and minor companies before I submit my resume with inside scoop on employment.

13.  VIDEOS & FILMS - IMDB, Amazon Prime, TED, CNN, YouTube, Flixster, Google ChromeCast:

IMDB for Movie Advice.  TED for informative & educational videos.  CHROMECAST for TV Surfing (device must be purchased).  Before you watch and invest 2 to 3 hours on a movie, check IMDB and catalogue what you have watched so you can share them.  Linked to Amazon Prime makes it even more fun to watch free TV Series and movies.  

14. PRODUCTIVITY & SEARCH - Swiftkey, Everything Home, Google Voice Search, Google Calendar, Kindle’s Inbox, Gesture Search for Android,  Lookout, Norton, Chromecast,, Office Suite, App Cleaner, Android Speed, Kindle Apps, Clean Master:

GOOGLE for almost everything.  CLEAN MASTER for maintenance.  SWIFTKEY for my keyboard.  EVERYTHING HOME for my Display interface.  Swiftkey, is one of the few reasons I switch to Android from iPhone 4S.

15.  PHOTOS & Camera - Picassa, Shutterfly, FB, PicsArt Photo Studio, Instagram, Picsplay:

SHUTTERFLY for Photo DBase, Instagram for Camera, PicsArt for retouch, Picsplay for Kindle.

This list may get updated daily as I notice and apps changes.  Hope you can share what is your favorite APPS.  I hope this helps you sort throughout the garbage apps out there.