June 2015 - Tony Astro - Advisor, Businessman, Consultant

CareerWise by Tony Astro - Bringing Your Personal Brand to Life

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Prime & Safe: Take care of Yourself First. A Personal Wellness Plan as a Counselor by Tony Astro

With the strain of our job as consultants or counselors, health and fitness or wellness is very vital to how we communicate, share ou...




Bring your Personal Brand to Life.

Express your brand and get vibrant on what is exceptional and different about what you have to offer the world.



The CareerWise Personal Branding Portfolio

Developed by Dr. Tony Astro, a 20-year career development counselor and 10-year marketing director, the CareerWise Portfolio is a personal branding toolkit. Following a proven system, it was designed to help you evaluate your skills, identify your unique areas of opportunity, and develop a plan to put yourself out there in the digital age.

Connection. Communication. Culture (Branding). Commerce (Marketing) – these 4 Cs are crucial to your personal branding and career or business success.

Building your career or attracting new partners or clients, the 4 Cs are the you’re your first impression can be misunderstood because of poor communication, connection, branding or marketing yourself.

In whatever field you are in like military or corporate or an artist or a CEO, the right personal branding establishes you as the leader in your chosen or current field, CareerWise by Tony Astro will be able to guide you or your team to stand distinctly from the competition.


INSIDE THE BOX


Quarterly Brand Planning Outlook

Plot your annual personal branding moves quarter by quarter with goal and revenue planning calendar


The Little Book of Brand Lessons

– 30 Lessons on business, branding and social media. Get inspiration as you confront and move past the issues that typically hold new brand-builders back.


The Personal Brand Development Toolkit

70+ pages of instructional material, how to worksheets, templates and guided exercises in a custom 3-ring binder


Brand Audio Training

Get fired up with the 60-minute jumpstart audio training and learn how to build your brand around your expertise. Apply this powerful new mindset when you dive into the personal branding toolkit's 70+ pages of guided brand building exercises and create your annual plan quarter by quarter.

Who is your CareerWise Counselor?

For over a decade, Tony Astro has worked with individuals and team facing a variety of career challenges and life transition. Whether re-entering the labor force after the military or a career interruption or getting started in a new job, Tony is proficient at training, counseling, coaching and mentoring his clients on how to build their personal brand to develop a stand out contender in their selected arena. Tony also works with professionals to give them the tools to advance in their careers in their chosen fields utilizing techniques to help clients market themselves internally and to become thought leaders in their fields.


Since 1992 Tony Astro has helped military students as Educational Services counselor from the Navy. Most of them are also athletes, and high ranking military professionals and he understand how to grow and improve their personal brand using his own CareerWise technique.


Read below to learn about the benefits of personal branding, our customized program, and how Game Changer coaching can help you or your business.



Clarify Your Brand

CareerWise by Tony Astro ® will help you develop a clear personal brand by identifying your strengths and weaknesses, values and preferences, and evaluating what sets you apart in your market.


We will take the time to clarify your goals and the overall mission for your business. CareerWise will help you understand your or the company’s role in the market. Then we will learn about your current position and help you to develop the strategy for your long-term goals


Then we will do a target assessment. If you don't know your audience then you don't know your business. Knowing the target audience is crucial before implementing the most successful strategy of communications and positioning.


Find Opportunities

CareerWise by Tony Astro ® will first establish what makes you or your company exceptional and bring this to your work or customers experience.


Then we will discover additional prospects for your brand or business by developing a tactical strategy that will let you leverage social media, content marketing, and traditional networking.


You will learn how to connect your brand successfully using your elevator pitch, individual branding speech, and develop promotional products to build credibility between clients, associates, and prospects.




Build your digital presence

You will learn the strategies to grow your brand or business by developing strategic partnerships and increasing brand visibility.


We will work with you to become recognized as Game Changer in your industry while achieving a life of significance and fulfillment.


CareerWise will do a thorough analysis of your personal digital footprint. If needed, then get the opinions of other people regarding you or your company because your personal brand is not how you see it, but what other people can tell each other it is.



WHAT THEY SAY ABOUT CAREERWISE BY TONY ASTRO

PERSONAL BRANDING BLOG


FREQUENTLY ASKED QUESTIONS

What is Personal Branding?

Personal Branding is your unique or exclusive promise of worth to a potential employer or to your target audience strongly expressed.

Where did it come from?

Personal Branding came about in the mid-90's from the concept that as companies have used branding successfully to attract their target audience, so successful professionals can do the same. Global thought leaders such as Tom Peters (who coined the phrase), Peter Montoya, William Arruda, David McNally and Karl Speak, have popularized the concept.

Who needs personal branding?

In today's world, everyone. From successful military personnel, business owners, athletes, professionals, and executives need a personal brand.

I don't live in Coastal Virginia, can we still work collectively?

Definitely! Counseling, mentoring and/or coaching is available via social media, telephone, email and video chat.


CHOOSE THE PERFECT PLAN

BASIC COUNSELING

Pre-Client Questionnaire

60 Minute Session

Brand Strategy Plan

30 Minute Follow- Up Call





ON-GOING COACHING

Pre-Client Questionnaire

Four (4) 60 Minute Sessions Per Month

Brand Strategy Plan

Goal Setting

Email Support


MENTORING


PROGRAM

Pre-Client Questionnaire

Assessments

Four(4) 60 Minute Sessions per month

Brand Strategy Plan

Unlimited Email and Text Messaging

Marketing Templates

Website Support

Content Creation






Friday, June 26, 2015

Just Saying: On Homosexuality and Recent Supreme Court Allowing Marriage of Same Sex

7:28:00 PM 0
Just Saying:  On Homosexuality and Recent Supreme Court Allowing Marriage of Same Sex
Just saying:
Growing up in the Philippines, I was surrounded with many so called "gay" or "transvestite" - I have nothing against them and I love them like anyone else. I would rather hangout with them than the self-righteous (but I love them too).

  • - If equality in marriage is one way of showing them love - I wholeheartedly support it. God wants us to obey the law, even human's law - and now this.
  • - If my fellow brothers and sisters says "to love the sinner and not the sin" - it is only half-love so it's not really love because you implied he is sinning forever and cannot change.
  • - If my fellow brothers and sisters think that I have been influenced by the worldly views, I leave that to the one who created us, them.
  • - If my fellow brothers and sisters thinks that I support immorality, who are you to judge (Did I just judge?)
  • - If my fellow brothers and sisters says you don't have to express your sentiments and just keep it down, I have not express love and openness like the One who really LOVE the loss and so called sinners.
  • - If my fellow brothers and sisters says there are 7 Verses in the Bible that condemns Homosexuality, read these first:
    • "Love your neighbor as yourself." Love does no harm to a neighbor. Therefore love is the fulfillment of the law." --Romans 13:8-10
    • "As God's chosen people, holy and dearly loved, clothe yourselves with compassion, kindness, humility, gentleness and patience. Bear with each other and forgive one another if any of you has a grievance against someone. Forgive as the Lord forgave you." --Colossians 3:11-13
    • "Woe to you, teachers of the law and Pharisees, you hypocrites! You give a tenth of your spices -- mint, dill and cumin. But you have neglected the more important matters of the law -- justice, mercy and faithfulness. You should have practiced the latter, without neglecting the former. You blind guides! You strain out a gnat but swallow a camel. --Matthew 23:22-24
    • "Let any one of you who is without sin be the first to throw a stone at her." --John 8:7
My views did not change even after I was "born again" because I know Jesus protects, blesses and loves both the weak and the strong. The white and the black. The poor and the rich. Even the worst of them and harder for me to love: the Hypocrites, the Proud, the repeat Sinners, the Self-Righteous. Even those who thinks the World is about to end (are they God, that they know it's ending).

Just saying:Growing up in the Philippines, I was surrounded with many so called "gay" or "transvestite" - I have...
Posted by Tony Astro on Friday, June 26, 2015

Wednesday, June 24, 2015

Why AirBnB and Why Not and Why Hotel Instead for your next Travel

6:51:00 PM 0
Why AirBnB and Why Not and Why Hotel Instead for your next Travel

(For more of our travel & adventure tips LIKE & Visit our Travel Page: https://www.facebook.com/mvossadventureBy the way click the link of AirBnB at the end to get a free $25 on your next accommodation)
It's school break and it's time for us as family to bond together and travelling becomes our major activity and annual tradition either cross country or outside the country.  So I'm taking a break by writing travel tip and I chose to discuss the pros and cons of AirBnB  - the online site for people seeking accommodations instead of a typical hotel but usually a house, room or apartment -  that connects people looking to rent for a place to sleep (like hostels or hotels or resort).
As summer approaches again, travels and accommodations becomes in our must do list with our family - of course budget, value and right location is on top of our consideration.  
Why not consider booking a house (or room in most cases) instead on your next trip. We did it last year summer in Europe, you should try it too. Of course just like anything else it's not for everybody.  But here is why (and why not a hotel) we are going to do it again - in our opinion:
1. If you travel for cultural reason, this is the best way to "Live and experience" how locals lived daily (errands, lifestyle, conversation, hospitality, etc).
2. Out of the 21 days in 8 different countries, we experience zero complaint (compared to hotels we've experience, except in Brussels we thought some dishes were not washed and towels damped).
3. We deal with actual owners of the house if there are issues (not some paid or must-be-tip concierge).
4. At least 20-50% less than hotel price in the same areas.
5. In most cases, they give you sincere tour guide because they have "lived" there in the neighborhood. Sometimes they drive you around.
By the way, more importantly - it is a 2 way feedback so you can review your host and they will review you as a "guest".  So you will "know how a good American" you are.(See the pictured reviews below about us as guests from London, Brussels, Amsterdam, Sweden, Germany, Prague)
Not for you if you:
1. Are not the adventurous type.
2. Are willing to pay tips and get full service "hotel" feeling service rather than homely type.
3. Want full service.
4. Want consistency (Hilton or Hyatt ambiance)
5. Want structure and not flexible.
Few tips:
1. Make sure you filter "Super Host" which means those with almost perfect rating (but where is the fun on that?) so it will be less hassles on possible issues.
2. Use filter once in all your trips (WiFi, Animal Friendly, free breakfast, near city, etc)
3. Save on your favorites first or contact the host prior to booking.
4. Read the ratings.
5. Book early but check on some cancellation policies individual owners.
Since my last experience was in Europe last year, there may have some changes that I have not encountered and so I'd like to hear from you if you have good or bad experience about AirBnB.  This way me, my family and other readers can be prepared.

Get a free AirBnB $25.00 credit if you booked through this link: https://www.airbnb.com/c/tastro?s=3&i=1


Tuesday, June 9, 2015

It's Been a Year Since Retirement from the Navy - Now What (Who CARES: Comparing, Assessing, Replacing, Exploring & Soliciting options)

10:12:00 AM 0
It's Been a Year Since Retirement from the Navy - Now What (Who CARES: Comparing, Assessing, Replacing, Exploring & Soliciting options)
It's been a year since I hanged my Navy uniform and take a year off from workplace jungle and military life.

There are things that became part of me after 23 years of military life:  deployment cruises from 3 Navy carriers, 4 major coast to coast change of home station, promotion every 3 to 5 years, steady paycheck with actual higher benefits like:  housing allowance, sea pay - to name a few.

Now it finally hit me.  I miss being part of a big team.  But thanks to social media (mainly Facebook), I still see the movements and changes going on.

But living inside "the boat" and ending up in another country with unplanned drills, structured meal hours, jet noises, the stink of steel & saltwater and snores of my shipmates after TAPs was just a few multicolored lifestyle I grew up with when I was "born" in the Navy in 1991.

But nothing to worry, I have adjusted from the real deal and this is good enough to coverup those military or Navy habits I've develop replace by these:

1.  For Daily Exercise:  Kickboxing replaced my 3X/week Physical Training (PT).  Every Mondays & Thursday we take a group aerobics exercise with some modern music.  It still needs coordination, timing and participation all in cadence for an hour - just like what it is used to be except we don't have that yellow Navy shirt & blue short.

2.  For Meetings:  It is important that as human beings we stay connected with others.  Here you can discover other people's hardship & know that you are not alone and be able to share your experience and mentor others or get a mentor yourself.  Same situation when we had weekly Maintenance meeting on deployments & Department meetings every week in the office.  I now meet my ICCI Counselors every first Tuesdays, my Toastmasters & Capella mentors on Wednesday, Thursdays for fellow business owners (Trusted Compass, Business Networking, UnWined, Chamber of Commerce, etc.)

3.  For Daily Walks, & Visits.  As counselor and supervisor on board ship or even on shore, I walk & visit departments for few reasons:  to get out of my desk and get the blood flowing, to chat with colleagues about next port visits (i.e. fellow Chiefs, aka B.S. time or "skate") and mainly to connect with your department or team besides the email & phone calls.  Like meetings, this is an informal way to get & give information that will set the phase for your next email or projects.

Now as a veteran retiree / entrepreneur, I own my time but I see to it that I walk daily this time - thanks for living by the beach.  Daisy is my motivation mainly to do her "business" and appreciate some quiet moments before heading to my daily email & business undertakings.

Talk about visit (port visit) well, I don't have to go far to enjoy sitting on the beach and have a "liberty call" because I have it 24 hours a day if I want it.

4. For Chiefs Mess / Meetup.   See Facebook page / group.  Enough said.

5.  For Mentoring & Disciplinary / Career Board.  This is one tradition I really think I could make a difference with a person.  Imparting traditions & experience to someone whether to correct a efficiency or to inspire a long term goal.  I believe (subject to many disapproval) that  social media has connected many of us who embrace the technology into a level of talking to each other in  real time.  We can do group talk, share information, agree to disagree and follow  through with those who listens and needs to relay important and helpful information just like when we do Career Development Board (reviewing of records & interviews) and Disciplinary Review Board (prior to possible Executive Officer mast or something positive).

Now, I still do it using Private Messages on Navy Career Wise Facebook page.  Mentoring prospective Career Management Fellows for ICCI as marketing / mentor advisor using Adobe Meetup & LinkedIn.  I would like to expand on this area once I've completed my dissertation on "Career Counseling using Social Media / Facebook" because this area is unproven but it works in some areas of how mentoring and career counseling works.