December 2015 - Tony Astro - Advisor, Businessman, Consultant

CareerWise by Tony Astro - Bringing Your Personal Brand to Life

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Prime & Safe: Take care of Yourself First. A Personal Wellness Plan as a Counselor by Tony Astro

With the strain of our job as consultants or counselors, health and fitness or wellness is very vital to how we communicate, share ou...

Bring your Personal Brand to Life.

Express your brand and get vibrant on what is exceptional and different about what you have to offer the world.

The CareerWise Personal Branding Portfolio

Developed by Dr. Tony Astro, a 20-year career development counselor and 10-year marketing director, the CareerWise Portfolio is a personal branding toolkit. Following a proven system, it was designed to help you evaluate your skills, identify your unique areas of opportunity, and develop a plan to put yourself out there in the digital age.

Connection. Communication. Culture (Branding). Commerce (Marketing) – these 4 Cs are crucial to your personal branding and career or business success.

Building your career or attracting new partners or clients, the 4 Cs are the you’re your first impression can be misunderstood because of poor communication, connection, branding or marketing yourself.

In whatever field you are in like military or corporate or an artist or a CEO, the right personal branding establishes you as the leader in your chosen or current field, CareerWise by Tony Astro will be able to guide you or your team to stand distinctly from the competition.


Quarterly Brand Planning Outlook

Plot your annual personal branding moves quarter by quarter with goal and revenue planning calendar

The Little Book of Brand Lessons

– 30 Lessons on business, branding and social media. Get inspiration as you confront and move past the issues that typically hold new brand-builders back.

The Personal Brand Development Toolkit

70+ pages of instructional material, how to worksheets, templates and guided exercises in a custom 3-ring binder

Brand Audio Training

Get fired up with the 60-minute jumpstart audio training and learn how to build your brand around your expertise. Apply this powerful new mindset when you dive into the personal branding toolkit's 70+ pages of guided brand building exercises and create your annual plan quarter by quarter.

Who is your CareerWise Counselor?

For over a decade, Tony Astro has worked with individuals and team facing a variety of career challenges and life transition. Whether re-entering the labor force after the military or a career interruption or getting started in a new job, Tony is proficient at training, counseling, coaching and mentoring his clients on how to build their personal brand to develop a stand out contender in their selected arena. Tony also works with professionals to give them the tools to advance in their careers in their chosen fields utilizing techniques to help clients market themselves internally and to become thought leaders in their fields.

Since 1992 Tony Astro has helped military students as Educational Services counselor from the Navy. Most of them are also athletes, and high ranking military professionals and he understand how to grow and improve their personal brand using his own CareerWise technique.

Read below to learn about the benefits of personal branding, our customized program, and how Game Changer coaching can help you or your business.

Clarify Your Brand

CareerWise by Tony Astro ® will help you develop a clear personal brand by identifying your strengths and weaknesses, values and preferences, and evaluating what sets you apart in your market.

We will take the time to clarify your goals and the overall mission for your business. CareerWise will help you understand your or the company’s role in the market. Then we will learn about your current position and help you to develop the strategy for your long-term goals

Then we will do a target assessment. If you don't know your audience then you don't know your business. Knowing the target audience is crucial before implementing the most successful strategy of communications and positioning.

Find Opportunities

CareerWise by Tony Astro ® will first establish what makes you or your company exceptional and bring this to your work or customers experience.

Then we will discover additional prospects for your brand or business by developing a tactical strategy that will let you leverage social media, content marketing, and traditional networking.

You will learn how to connect your brand successfully using your elevator pitch, individual branding speech, and develop promotional products to build credibility between clients, associates, and prospects.

Build your digital presence

You will learn the strategies to grow your brand or business by developing strategic partnerships and increasing brand visibility.

We will work with you to become recognized as Game Changer in your industry while achieving a life of significance and fulfillment.

CareerWise will do a thorough analysis of your personal digital footprint. If needed, then get the opinions of other people regarding you or your company because your personal brand is not how you see it, but what other people can tell each other it is.




What is Personal Branding?

Personal Branding is your unique or exclusive promise of worth to a potential employer or to your target audience strongly expressed.

Where did it come from?

Personal Branding came about in the mid-90's from the concept that as companies have used branding successfully to attract their target audience, so successful professionals can do the same. Global thought leaders such as Tom Peters (who coined the phrase), Peter Montoya, William Arruda, David McNally and Karl Speak, have popularized the concept.

Who needs personal branding?

In today's world, everyone. From successful military personnel, business owners, athletes, professionals, and executives need a personal brand.

I don't live in Coastal Virginia, can we still work collectively?

Definitely! Counseling, mentoring and/or coaching is available via social media, telephone, email and video chat.



Pre-Client Questionnaire

60 Minute Session

Brand Strategy Plan

30 Minute Follow- Up Call


Pre-Client Questionnaire

Four (4) 60 Minute Sessions Per Month

Brand Strategy Plan

Goal Setting

Email Support



Pre-Client Questionnaire


Four(4) 60 Minute Sessions per month

Brand Strategy Plan

Unlimited Email and Text Messaging

Marketing Templates

Website Support

Content Creation

Thursday, December 31, 2015

My Wish for My Friends and Family for 2016: FAST yet PEACEFUL

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My Wish for My Friends and Family for 2016:  FAST yet PEACEFUL
Happy New Year to my network and friends.  Here are some thoughts and wishes for the years to come.

Congratulations for completing your 2015 journey, your trials, our adventures and seasons of life. Time to move on to our next goals, prayers and commitment.
My prayers to us, my friends and network connected to the virtual sense is a renewed more vibrant yet quiet, joyful yet more content and progressive 2016 - in a F.A.S.T. world, let it be P.E.A.C.E.F.U.L.

F-Focus Yet Free Spirited
I will now minimize cluttered multitasking like useless Facebook browsing or YouTube peeking.  How we can do it:  Maybe a little more organize and prioritizing work and some meditation will help us concentrate.  At the same time, I will continue to be independent - in that way become more creative and productive in the next 365 days.
A- Adaptable
As a 23 year Navy veteran I am used to moving around and adapt to surroundings around me.  As we become complacent with many comfort (as how I became accustomed to after I retired), I became less adaptable - so my prayer is to easily adapt to those around me without compromising myself. 
My wish is to be more socially connected, not in a "gadgetty" sense but more as a real people.  Let there be more real honest interaction face to face & on-line rather than posting an event or sharing a meme and snooping one another with comments. 
T- Truthful and Transparent
Stop trying to look good all the time or saving yourself from short period of minor discomfort by covering yourself with tiny lies and collage of niceties when there is something behind those beautiful facade.  It will sooner or later fade.  Being truthful and transparent makes us free and less stress.

P- Presentable

Show my best side.  This is not the opposite of being truthful but rather accentuating our best side so others can be inspired.  Show our best to others as a respect.  Watch what we wear, post, move, say - to keep us away from trouble and be immortalized in social media. 
E- Energetic
No more complicated diets plans nor short lived workout but real healthy living by watching what we eat, robust exercise daily routine and disciplined lifestyle in moderation. 
A- Active
I will attend an additional network or be proactive in social or community event such as Rotary, Toastmasters officer, Church volunteer, group activities.  It’s best to live in motion again. 
C- Caring and Charismatic
I will be more focus in caring to others as a result becomes more charismatic and be more effective in leading others to succeed and inspire others to live to the fullest. 
E- Enthusiastic

Let us be more passionate and excited on what we do everyday.  Let there be no more days that drag and put all our heart in every opportunity.  Nothing great is ever achieved without enthusiasm. 
F- Faithful
Have faith in something big and small, in our case I believe and have faith in something bigger than me:  God - our creator.  Create a longer quiet time with my Creator and devotion with our God Almighty through longer prayers and reading of His divine words and be more connected in His divine for He is also faithful.  Let us also not deny to have faith with others - in a sense believing or having faith that we and others can be bigger and better.
U- Understanding
I wish for more empathy and understanding of others.  This sharpens my ability to make better decisions by having a more effective people skill “seeing through other people’s eye”.
I wish to be better in listening with an intent to understand and fulfill all of the resolutions mentioned.  Some people listen with an intent to just reply but I wish that all start listening with empathy, be more quiet so more can hear.

The other selfish reason I wrote this FAST PEACEFUL piece is to remind me and hold all my friends accountable that this time my actual "New Year's Resolution" will not be a cliché but a real action in my part - and hopefully in your part as well.

Happy New Year and may you continue to follow your dreams and be inspired in the next few days to take action and really do it!

Thursday, December 10, 2015

Nourishing our Seasons of Life Series: On Career

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Nourishing our Seasons of Life Series:  On Career
After a year of transitioning from active duty to civilian, I could tell there was a season in one point of everyone’s life.  We are now in the winter season yet it is a joyful season because Christ was born.  But before winter or cold season there was fall - almost a synonym to tumble, reduction, descent or plummet or collapse.

The past few months I felt like the leaves from my branches and trunks are gone and my purpose as a tree to give shades and color are naked, cold and seems daunting & creepy. The green leaf of constant pay, the abundance of work seems to have faded. Although I or you may still be in the "Fall" season, we should keep our "Garden" of  our Career - supplemented with enough nourishment or compost or SUN: Skills, Understanding & Network.

What are your expertise?  Is your previous experience still applies in the marketplace?  When you left your previous job, did you assess yourself if you will still be happy with what you are doing, if not then did you train yourself?  Have your reach your "ceiling" that you need to smash it with a "hammer" of new skill?
I was in the field of Human Resources and also a Career counselor in the Navy for 15 years and I enjoyed what I was doing but I realize that I cannot be as marketable when I left the Navy and so I took over our family business, enhance entrepreneurial skills by attending workshops and after a few months have develop a solid understanding of the business and now have established MVOSS Creation LLC. 

I also continued my education finishing my PhD and earn few credentials as career counselor.   I am now an independent counselor working at home and hopefully this month or early next year will publish my Doctorate dissertation:  Career Counseling Using Social Media.  And I think once I have earned this, it will open more doors for me as public speaker, a consultant for social media (I just had a job offer to move to Pentagon with great pay), an advisor for career counselors, university professor, author and more.

So season your tree by enhancing your skills or a new one.

Before I transitioned or left the military there were situations that I thought I was doing great, seating on my laurels and so focus on my needs and did not understand or have an empathy with others.  
Looking back, I believe that being responsive, compassionate, and appreciative or understanding that other people matters -  did helped me in situations where I got great evaluations and people around me that I show appreciation benefited me in those successful time, getting perks like:  get to choose the assignments I want, my team supporting my ideas.  In short my career grew when I was more social & being with other people and understand that others have emotions just like me and I am not the center of the world.  So empathize people & understand others.

Having another person or mentor or someone who’s been there can save us a lot of hard work.  I'm not just talking about social networking, although that is a start.  Get the insight of others by being with a group people to TALK:  Test (your skills), Aspire (to be better), Learn (your industry), Know (key people).
Test your Skills
As I was searching for career counselor jobs a year before I left the military, I tested my ability to speak with civilian and had an interview with local university for a position and realized that I was weak in some areas required to become a civilian or school counselor.  So for a few months I just keep attending Toastmasters, Dale Carnegie and many business networking events and find out that my new skills are becoming a Marketing Manager or a Branding or Advertising. 
Get out there and aspire to be someone better than you.  Use the “U” or Understanding by listening and empathizing with others in your chosen network.   By empathizing with someone you learn that you are not alone and someone else have the same feeling as yours – even those whom you think are better or not so much like you.  That you are not inferior nor superior to others or someone else can make it happen successfully.

Chamber of Commerce, BizConnect, Hampton Roads Business network, UnWined, Knights of Columbus, Trusted Compass, Toastmasters, Dale Carnegie are just a few samples of networking group that attend regularly and have learned here - more that I have actually learned for a year in my expensive Capella University as student.  Learning through networking is the best place to be to soak up knowledge and experience.

Know Key people
Connect with other people and choose a mentor who can help you get to your goals.  If you are in the field of business, humble yourself with someone who is a seasoned entrepreneur who’s been there and done that.  You don’t have to formally ask them to become a mentor but communicate with the leaders of the industry you choose to be in.  

While finishing up my dissertation, I approached two people with PhD and seek their assistance in the career counseling field and as expected they became my mentor and helped me continue my job as independent counselor as well as finish my dissertation.  Thanks to the three PhD mentors I have now and I will now hopefully finish my next milestone in my career – sooner than later.  LinkedIn and Facebook is a good start, be bold, invite them to be in your network.

In Any Season:  There is a SUN and a need to TALK
So, in this most joyous season of all - that happens to be also scary cold with creepy trees, dark and gloomy sky, let’s continue to nourish our Career by nourishing it with SUN:  Skills, Understanding & Network.
And whether it’s your spring, autumn, summer or winter - continue the TALK:  Test (your skills), Aspire (to be better), Learn (from others), Know the Key (people).  Hopefully this will help all our “Career Seasons” be beautiful and well-nourished throughout the year.

Have a Joyful Season.