October 2016 - Tony Astro - Advisor, Businessman, Consultant

CareerWise by Tony Astro - Bringing Your Personal Brand to Life

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Prime & Safe: Take care of Yourself First. A Personal Wellness Plan as a Counselor by Tony Astro

With the strain of our job as consultants or counselors, health and fitness or wellness is very vital to how we communicate, share ou...

Bring your Personal Brand to Life.

Express your brand and get vibrant on what is exceptional and different about what you have to offer the world.

The CareerWise Personal Branding Portfolio

Developed by Dr. Tony Astro, a 20-year career development counselor and 10-year marketing director, the CareerWise Portfolio is a personal branding toolkit. Following a proven system, it was designed to help you evaluate your skills, identify your unique areas of opportunity, and develop a plan to put yourself out there in the digital age.

Connection. Communication. Culture (Branding). Commerce (Marketing) – these 4 Cs are crucial to your personal branding and career or business success.

Building your career or attracting new partners or clients, the 4 Cs are the you’re your first impression can be misunderstood because of poor communication, connection, branding or marketing yourself.

In whatever field you are in like military or corporate or an artist or a CEO, the right personal branding establishes you as the leader in your chosen or current field, CareerWise by Tony Astro will be able to guide you or your team to stand distinctly from the competition.


Quarterly Brand Planning Outlook

Plot your annual personal branding moves quarter by quarter with goal and revenue planning calendar

The Little Book of Brand Lessons

– 30 Lessons on business, branding and social media. Get inspiration as you confront and move past the issues that typically hold new brand-builders back.

The Personal Brand Development Toolkit

70+ pages of instructional material, how to worksheets, templates and guided exercises in a custom 3-ring binder

Brand Audio Training

Get fired up with the 60-minute jumpstart audio training and learn how to build your brand around your expertise. Apply this powerful new mindset when you dive into the personal branding toolkit's 70+ pages of guided brand building exercises and create your annual plan quarter by quarter.

Who is your CareerWise Counselor?

For over a decade, Tony Astro has worked with individuals and team facing a variety of career challenges and life transition. Whether re-entering the labor force after the military or a career interruption or getting started in a new job, Tony is proficient at training, counseling, coaching and mentoring his clients on how to build their personal brand to develop a stand out contender in their selected arena. Tony also works with professionals to give them the tools to advance in their careers in their chosen fields utilizing techniques to help clients market themselves internally and to become thought leaders in their fields.

Since 1992 Tony Astro has helped military students as Educational Services counselor from the Navy. Most of them are also athletes, and high ranking military professionals and he understand how to grow and improve their personal brand using his own CareerWise technique.

Read below to learn about the benefits of personal branding, our customized program, and how Game Changer coaching can help you or your business.

Clarify Your Brand

CareerWise by Tony Astro ® will help you develop a clear personal brand by identifying your strengths and weaknesses, values and preferences, and evaluating what sets you apart in your market.

We will take the time to clarify your goals and the overall mission for your business. CareerWise will help you understand your or the company’s role in the market. Then we will learn about your current position and help you to develop the strategy for your long-term goals

Then we will do a target assessment. If you don't know your audience then you don't know your business. Knowing the target audience is crucial before implementing the most successful strategy of communications and positioning.

Find Opportunities

CareerWise by Tony Astro ® will first establish what makes you or your company exceptional and bring this to your work or customers experience.

Then we will discover additional prospects for your brand or business by developing a tactical strategy that will let you leverage social media, content marketing, and traditional networking.

You will learn how to connect your brand successfully using your elevator pitch, individual branding speech, and develop promotional products to build credibility between clients, associates, and prospects.

Build your digital presence

You will learn the strategies to grow your brand or business by developing strategic partnerships and increasing brand visibility.

We will work with you to become recognized as Game Changer in your industry while achieving a life of significance and fulfillment.

CareerWise will do a thorough analysis of your personal digital footprint. If needed, then get the opinions of other people regarding you or your company because your personal brand is not how you see it, but what other people can tell each other it is.




What is Personal Branding?

Personal Branding is your unique or exclusive promise of worth to a potential employer or to your target audience strongly expressed.

Where did it come from?

Personal Branding came about in the mid-90's from the concept that as companies have used branding successfully to attract their target audience, so successful professionals can do the same. Global thought leaders such as Tom Peters (who coined the phrase), Peter Montoya, William Arruda, David McNally and Karl Speak, have popularized the concept.

Who needs personal branding?

In today's world, everyone. From successful military personnel, business owners, athletes, professionals, and executives need a personal brand.

I don't live in Coastal Virginia, can we still work collectively?

Definitely! Counseling, mentoring and/or coaching is available via social media, telephone, email and video chat.



Pre-Client Questionnaire

60 Minute Session

Brand Strategy Plan

30 Minute Follow- Up Call


Pre-Client Questionnaire

Four (4) 60 Minute Sessions Per Month

Brand Strategy Plan

Goal Setting

Email Support



Pre-Client Questionnaire


Four(4) 60 Minute Sessions per month

Brand Strategy Plan

Unlimited Email and Text Messaging

Marketing Templates

Website Support

Content Creation

Wednesday, October 5, 2016

Books that Influence me this Year as Business Owner and Counselor

4:14:00 PM 0
Books that Influence me this Year as Business Owner and Counselor

As an entrepreneur and independent career counselor and consultant, I deal with a lot of changes and challenges not just with myself but with others. Giving advice takes a lot of courage and it is not at all effective giving it - if myself is not able to take a good advice and I get all of these great advice from a good collection of books. 
I also happen to be a voracious self-improvement book reader (and now listener). But reading too much could also be a bad thing as I don't encourage consumerism or hoarding too much clutter of books and accomplishing nothing. Reading one book and faithfully using it is better than reading dozens of book and not practicing one single book we read is definitely not good and I am very guilty about that. I tend to bring home or download 15 good new books and only read or finish one - all the time, sometimes I don't finish anything at all.
Otherwise, here are my favorites or books that I actually completed and highly recommend if you are a business owner, manager, counselor or simply want to improve yourself, because these books are captivating as well as possibly useful.
I also preferred to listen rather than actually read specially when the actual author’s voice is reading his manuscript, it is more powerful listening to the writer. 
I attempted to review back on my history (Kindle, Overdrive, Hoopla are the apps I use to download my audio and books linked through Public Library, yes it's free and don't need an audible subscription) but I can only give a full review of the last six as I may not remember or have not taken notes in all of my books (as most were listened too while I am doing my morning workout or driving in my car).
Here are the first 6 of the 11 books I have read and listen to in the last 12 months that I think can help us in how we run a business, provide advice and live a healthier life:
1.       The Tools by Phil Stutz. (On Managing People, Counseling and Self Improvement)

I figured I will start with the last book I listened to beginning fall and has a big impact in how we can shift our thoughts (or others) using 5 tools in various occasion using your imagination (thoughts during your quiet time). 
·        One tool is Reversal of Desire – picture your worst case scenario and always expect pain. This will avoid fear or hurt when you are rejected.
·        Active Love – always care for others (you can fake it at first) and exude love when you feel angry or resentful. Always give unconditional love.
·        Inner Authority – Create a “shadow” who has all the negative or characteristics of yourself that you are afraid of and use then when you are in that situation.
·        Grateful Flow – list things that you are thankful for.
·        Jeopardy – create a picture of your death bed and imagine yourself everyday as if you are running out of time to live. So in that short period of time, what would you do? This will help you develop a strong will power.
For more about The Tools visit the Tool website
2.      The Healthiest You by Kelly Traver, MD. (On Self Improvement and Counseling)

This book caught me as I wanted to improve my memory and develop focus. Mental health is critical as it affects our overall health. Using various cutting edge research on brain, it was discovered that brain can work for us and not against us by having a lifestyle change by:
·        Eating healthy (lose weight)
·        Avoid bad habits (smoking, sleeping 8 hours minimum)
·        Always empower or motivate yourself
·        Exercise to create better metabolism
3.      When to Rob a Bank by Steven Levitt and Steven Dubner (On Marketing and Managing People)

It’s a witty collection from the author of Freakonomics about proving that the obvious is not always right or proving that robbing a bank has a poor ROI (Return of Investment). It also includes how to attack if you are a terrorist. Many unconventional and almost outlandish proofs on everyday life. This was also great listening to as the author have ways of acting his topics.

Here is a video clip of one of the author discussing about the book. 
4.      The Outliers by Malcolm Gladwell (On Counseling and Self Improvement)

This book was almost revolutionary as it explores how people succeed through various case studies of famous people, millionaires and other winners. He believes that people have certain gift or some succeed because of the month they were born. People succeed because of a combination of critical factors like the age they join disciplined sports. For example, he proved a hockey player in Canada succeed more than the others because he was older and bigger when he joins the team versus those who are smaller or younger who join because of the “cut off” or age requirement in the sports team.
A more convincing part was that it takes an enormous amount of practice and failures (like Mozart for music or Michael Jordan for basketball) in their field before they actually succeed. He also claimed that cultural traditions have an impact in our success as well.
5.      The Big Moo by Seth Godin (On Marketing, Self-Improvement and Management)

Here is another big favorite not just for marketing yourself or your business but how you can succeed in your field. One of the key points is knowing that security comes when we grow and we must “want” to grow in order to stand out. 
We should not try to “fit in” but instead we should be unique or stand out and avoid being ordinary. Always make room for change and always take a risk if you want to grow. When we create a product always think, how can it solve a bigger problem, don’t just create something that is “cool” create something useful – it last longer and finally nobody can predict the future (page 55).
For more on Seth Godin's blog.
6.      One Big Thing by Phil Cooke (On Career Counseling, Self-Improvement and Management)

Phil Cooke gives advice like most typical career counselors will do: make a goal, set a plan and stay focus. But he goes beyond by making it direct and simple in easy steps.
·        Hit your purpose. Whatever your age is, you must identify your purpose in life, whatever your passion is, go for it.
·        Take feedback. People around you can say a lot so listen to them, they may have a better perspective that can direct your life to better path. That is why getting a coach or mentor is important, even the experts have coach (Tiger Woods, Serena Williams, etc).
·        Know when to move on. You always hear to try and try until you succeed, what if you don’t? One example is when a long time violinist George Lang after so many concerts think that it was not for him, he quit and move into a different direction, instead, George Lang became a successful food critic and TV Newscaster.
 Other books I enjoyed and finish reading (listening) that I highly recommend: 
7.      Unique by Phil Cooke (on Branding)
8.      Power by Jeffrey Pfeffer (on Self Improvement and Career)
9.      Staying Sharp by Henry Emmons (on Mental Health)
10.  Good or God (on Faith)
11. What Color is Parachute 2017 Edition (on Career) - What Color is Your Parachute is a classic and the 2017 version has the most updated version that talks about the importance of Social Media in job search. I will do a more indepth review on this book in the future.
Because of a recent talk conducted at a leadership summit, I just downloaded a Kindle book, Cultural Map by Erin Meyer, a book about a research on how culture makes a big impact in understanding better communication that proves that culture or other country have different ways to communicate (talk and listen) and it affects how we lead those who have those culture. So if you think of going globally and expand your business map, this will be a great book to read. I featured some of her ideas in my past LinkedIn blog also at www.tonyastro.com
If you have any books you think impacted how you live and manage people and market yourself and your business, please feel free to share and let me know what you think about those 10 books discussed.