2018 - Tony Astro - Advisor, Businessman, Consultant

CareerWise by Tony Astro - Bringing Your Personal Brand to Life

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Prime & Safe: Take care of Yourself First. A Personal Wellness Plan as a Counselor by Tony Astro

With the strain of our job as consultants or counselors, health and fitness or wellness is very vital to how we communicate, share ou...




Bring your Personal Brand to Life.

Express your brand and get vibrant on what is exceptional and different about what you have to offer the world.



The CareerWise Personal Branding Portfolio

Developed by Dr. Tony Astro, a 20-year career development counselor and 10-year marketing director, the CareerWise Portfolio is a personal branding toolkit. Following a proven system, it was designed to help you evaluate your skills, identify your unique areas of opportunity, and develop a plan to put yourself out there in the digital age.

Connection. Communication. Culture (Branding). Commerce (Marketing) – these 4 Cs are crucial to your personal branding and career or business success.

Building your career or attracting new partners or clients, the 4 Cs are the you’re your first impression can be misunderstood because of poor communication, connection, branding or marketing yourself.

In whatever field you are in like military or corporate or an artist or a CEO, the right personal branding establishes you as the leader in your chosen or current field, CareerWise by Tony Astro will be able to guide you or your team to stand distinctly from the competition.


INSIDE THE BOX


Quarterly Brand Planning Outlook

Plot your annual personal branding moves quarter by quarter with goal and revenue planning calendar


The Little Book of Brand Lessons

– 30 Lessons on business, branding and social media. Get inspiration as you confront and move past the issues that typically hold new brand-builders back.


The Personal Brand Development Toolkit

70+ pages of instructional material, how to worksheets, templates and guided exercises in a custom 3-ring binder


Brand Audio Training

Get fired up with the 60-minute jumpstart audio training and learn how to build your brand around your expertise. Apply this powerful new mindset when you dive into the personal branding toolkit's 70+ pages of guided brand building exercises and create your annual plan quarter by quarter.

Who is your CareerWise Counselor?

For over a decade, Tony Astro has worked with individuals and team facing a variety of career challenges and life transition. Whether re-entering the labor force after the military or a career interruption or getting started in a new job, Tony is proficient at training, counseling, coaching and mentoring his clients on how to build their personal brand to develop a stand out contender in their selected arena. Tony also works with professionals to give them the tools to advance in their careers in their chosen fields utilizing techniques to help clients market themselves internally and to become thought leaders in their fields.


Since 1992 Tony Astro has helped military students as Educational Services counselor from the Navy. Most of them are also athletes, and high ranking military professionals and he understand how to grow and improve their personal brand using his own CareerWise technique.


Read below to learn about the benefits of personal branding, our customized program, and how Game Changer coaching can help you or your business.



Clarify Your Brand

CareerWise by Tony Astro ® will help you develop a clear personal brand by identifying your strengths and weaknesses, values and preferences, and evaluating what sets you apart in your market.


We will take the time to clarify your goals and the overall mission for your business. CareerWise will help you understand your or the company’s role in the market. Then we will learn about your current position and help you to develop the strategy for your long-term goals


Then we will do a target assessment. If you don't know your audience then you don't know your business. Knowing the target audience is crucial before implementing the most successful strategy of communications and positioning.


Find Opportunities

CareerWise by Tony Astro ® will first establish what makes you or your company exceptional and bring this to your work or customers experience.


Then we will discover additional prospects for your brand or business by developing a tactical strategy that will let you leverage social media, content marketing, and traditional networking.


You will learn how to connect your brand successfully using your elevator pitch, individual branding speech, and develop promotional products to build credibility between clients, associates, and prospects.




Build your digital presence

You will learn the strategies to grow your brand or business by developing strategic partnerships and increasing brand visibility.


We will work with you to become recognized as Game Changer in your industry while achieving a life of significance and fulfillment.


CareerWise will do a thorough analysis of your personal digital footprint. If needed, then get the opinions of other people regarding you or your company because your personal brand is not how you see it, but what other people can tell each other it is.



WHAT THEY SAY ABOUT CAREERWISE BY TONY ASTRO

PERSONAL BRANDING BLOG


FREQUENTLY ASKED QUESTIONS

What is Personal Branding?

Personal Branding is your unique or exclusive promise of worth to a potential employer or to your target audience strongly expressed.

Where did it come from?

Personal Branding came about in the mid-90's from the concept that as companies have used branding successfully to attract their target audience, so successful professionals can do the same. Global thought leaders such as Tom Peters (who coined the phrase), Peter Montoya, William Arruda, David McNally and Karl Speak, have popularized the concept.

Who needs personal branding?

In today's world, everyone. From successful military personnel, business owners, athletes, professionals, and executives need a personal brand.

I don't live in Coastal Virginia, can we still work collectively?

Definitely! Counseling, mentoring and/or coaching is available via social media, telephone, email and video chat.


CHOOSE THE PERFECT PLAN

BASIC COUNSELING

Pre-Client Questionnaire

60 Minute Session

Brand Strategy Plan

30 Minute Follow- Up Call





ON-GOING COACHING

Pre-Client Questionnaire

Four (4) 60 Minute Sessions Per Month

Brand Strategy Plan

Goal Setting

Email Support


MENTORING


PROGRAM

Pre-Client Questionnaire

Assessments

Four(4) 60 Minute Sessions per month

Brand Strategy Plan

Unlimited Email and Text Messaging

Marketing Templates

Website Support

Content Creation






Monday, April 16, 2018

CareerWise Tools to Success

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CareerWise Tools to Success

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 counselorchief.blogspot.com


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Bottom of Form

NOTE: Many well-known, reliable, and valid assessments are currently available online from their publishers. Therefore, we have not included all assessment tools on this page, but invite readers to reference the NCDA publication “A Counselor’s Guide to Career Assessment Instruments, 6th Edition” (Wood & Hayes, 2013) for more complete information and reviews. This short list of primarily free resources includes tools potentially suitable for youth, young adults, and older clients, but it is necessary for the practitioner to review each prior to using to determine the suitability for their clientele and appropriateness to their scope of practice.

This site provides a “personality” (or preference) assessment that returns a 4-letter code similar to the Myers-Briggs Type Indicator. Users will answer questions and be provided with detailed free information about their type with the option to explore all 16 types. There is a strong “Our Theory” page that describes how the assessment was created and where to go for additional information.
The MAPP is an interest survey designed by the International Assessment Network in Minneapolis, MN. A free sample MAPP Career Analysis is provided to help individuals identify their preferences for working with people or things, and other job characteristics; it also suggests some occupations that match these preferences. The resulting report is sent to the user via e-mail, outlining his or her “natural motivations and talent for work” and matching these to five occupational descriptions from O*NET.
The Department of Defense provides high schools with the Career Exploration Program as a career planning and exploration program. This is free to the schools and students and can provide career path information that students may not be considering. It includes an aptitude and interest assessment with links to occupations.

About Tony Astro, PhD and CareerWise

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About Tony Astro, PhD and CareerWise
*Tony Astro Bio


Brief Bio:
Tony Astro, PhD -  owner and co-founder of Mvoss Creation LLC, a career and business consulting company.  Tony is a 23-year Navy veteran with over 20-year experience in career counseling and educational services and 10 years of Marketing experience in private sector.  A graduate of University of Santo Tomas in Business and Economics and Master of Science in Organizational Marketing and Management from University of LaVerne.  Earned PhD in Counseling and Human Services from Capella University with his research including:  Career Counseling Using Facebook.  He is a Career Management Fellow (CMF) certified as well as Career Counselor, Dale Carnegie Graduate Coach Certified and Department of Labor Certified Career Counselor with over 20 years of career development competence / experience.
He speaks on various topics and write articles and blogs about Career, Culture and Commerce published in LinkedIn and Tonyastro.com.  He grew up in the Philippines, lived in Japan, Puerto Rico, Guam, Connecticut and California.  He travelled extensively in Europe, Middle East, Asia, Australia and Africa.

Welcome to CareerWise by Tony Astro, PhD

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Welcome to CareerWise by Tony Astro, PhD
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Bring your Personal Brand to Life.
Express your brand and get vibrant on what is exceptional and different about what you have to offer the world.


The CareerWise Personal Branding Portfolio Folder / Box
Developed by Dr. Tony Astro, a 20-year career development counselor and 10-year marketing director, the CareerWise Portfolio is a personal branding toolkit. Following a proven system, it was designed to help you evaluate your skills, identify your unique areas of opportunity, and develop a plan to put yourself out there in the digital age.
Connection.  Communication.  Culture (Branding).  Commerce (Marketing) – these 4 Cs are crucial to your personal branding and career or business success.
Building your career or attracting new partners or clients, the 4 Cs are the you’re your first impression can be misunderstood because of poor communication, connection, branding or marketing yourself.
In whatever field you are in like military or corporate or an artist or a CEO, the right personal branding establishes you as the leader in your chosen or current field, CareerWise by Tony Astro will be able to guide you or your team to stand distinctly from the competition.

Friday, February 23, 2018

Prime & Safe: Take care of Yourself First. A Personal Wellness Plan as a Counselor by Tony Astro

11:56:00 AM 0
Prime & Safe:  Take care of Yourself First.  A Personal Wellness Plan as a Counselor by Tony Astro

With the strain of our job as consultants or counselors, health and fitness or wellness is very vital to how we communicate, share our time, listen and take care of our clients, or even our friends and family besides our success in counseling or consulting. Vicarious traumatization (VT) also known as compassion fatigue or in mild cases, burnout - could be a result if counselors do not have an appropriate personal wellness plan. As counselors (or consultant), we have to be empathetic, and this kindhearted engagement with disturbed clients and their reports of unpleasant experiences (job loss, bankruptcy, trauma, death, health issues, etc) sometimes drains us. Here are acronyms I created to make it easier for you to remember: Prime Safe:                                             
PRIME:  Physical, Religion, Intellectual, Mental and Emotional

As a prior military Navy career counselor, physical exercise is mandatory considering the remarkable amount of pressure of deployments, combat and everyday duty at an average of 12 hours/day.  Research has shown that regular physical training or exercise serves to protect the immune system.  Physical activities (workout, yoga, breathing) serves as an acceptable way to express anxiety, anger, frustration, feeling out of control, and helplessness (Culligan & Sedlacek, 1980; DeBenedette, 1988; Kirkcaldy & Shephard, 1990; Rosato, 1990; Sutherland & Cooper, 1990).
So for the first proactive measure, a physically strenuous workout twice or thrice a week is essential including a healthy regimen diet. Being said is different from being done. With this hands-on practice of good daily habits, it needs a robust and disciplined control to do it. Being on a team (being in the military is much more accessible, speaking from my 23-year experience) makes it more manageable compared to be an independent counselor because of groupthink accountability. Without accountability or a partner, wavering of this plan is imminent.