July 2010 - Tony Astro - Advisor, Businessman, Consultant

CareerWise by Tony Astro - Bringing Your Personal Brand to Life

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Prime & Safe: Take care of Yourself First. A Personal Wellness Plan as a Counselor by Tony Astro

With the strain of our job as consultants or counselors, health and fitness or wellness is very vital to how we communicate, share ou...

Bring your Personal Brand to Life.

Express your brand and get vibrant on what is exceptional and different about what you have to offer the world.

The CareerWise Personal Branding Portfolio

Developed by Dr. Tony Astro, a 20-year career development counselor and 10-year marketing director, the CareerWise Portfolio is a personal branding toolkit. Following a proven system, it was designed to help you evaluate your skills, identify your unique areas of opportunity, and develop a plan to put yourself out there in the digital age.

Connection. Communication. Culture (Branding). Commerce (Marketing) – these 4 Cs are crucial to your personal branding and career or business success.

Building your career or attracting new partners or clients, the 4 Cs are the you’re your first impression can be misunderstood because of poor communication, connection, branding or marketing yourself.

In whatever field you are in like military or corporate or an artist or a CEO, the right personal branding establishes you as the leader in your chosen or current field, CareerWise by Tony Astro will be able to guide you or your team to stand distinctly from the competition.


Quarterly Brand Planning Outlook

Plot your annual personal branding moves quarter by quarter with goal and revenue planning calendar

The Little Book of Brand Lessons

– 30 Lessons on business, branding and social media. Get inspiration as you confront and move past the issues that typically hold new brand-builders back.

The Personal Brand Development Toolkit

70+ pages of instructional material, how to worksheets, templates and guided exercises in a custom 3-ring binder

Brand Audio Training

Get fired up with the 60-minute jumpstart audio training and learn how to build your brand around your expertise. Apply this powerful new mindset when you dive into the personal branding toolkit's 70+ pages of guided brand building exercises and create your annual plan quarter by quarter.

Who is your CareerWise Counselor?

For over a decade, Tony Astro has worked with individuals and team facing a variety of career challenges and life transition. Whether re-entering the labor force after the military or a career interruption or getting started in a new job, Tony is proficient at training, counseling, coaching and mentoring his clients on how to build their personal brand to develop a stand out contender in their selected arena. Tony also works with professionals to give them the tools to advance in their careers in their chosen fields utilizing techniques to help clients market themselves internally and to become thought leaders in their fields.

Since 1992 Tony Astro has helped military students as Educational Services counselor from the Navy. Most of them are also athletes, and high ranking military professionals and he understand how to grow and improve their personal brand using his own CareerWise technique.

Read below to learn about the benefits of personal branding, our customized program, and how Game Changer coaching can help you or your business.

Clarify Your Brand

CareerWise by Tony Astro ® will help you develop a clear personal brand by identifying your strengths and weaknesses, values and preferences, and evaluating what sets you apart in your market.

We will take the time to clarify your goals and the overall mission for your business. CareerWise will help you understand your or the company’s role in the market. Then we will learn about your current position and help you to develop the strategy for your long-term goals

Then we will do a target assessment. If you don't know your audience then you don't know your business. Knowing the target audience is crucial before implementing the most successful strategy of communications and positioning.

Find Opportunities

CareerWise by Tony Astro ® will first establish what makes you or your company exceptional and bring this to your work or customers experience.

Then we will discover additional prospects for your brand or business by developing a tactical strategy that will let you leverage social media, content marketing, and traditional networking.

You will learn how to connect your brand successfully using your elevator pitch, individual branding speech, and develop promotional products to build credibility between clients, associates, and prospects.

Build your digital presence

You will learn the strategies to grow your brand or business by developing strategic partnerships and increasing brand visibility.

We will work with you to become recognized as Game Changer in your industry while achieving a life of significance and fulfillment.

CareerWise will do a thorough analysis of your personal digital footprint. If needed, then get the opinions of other people regarding you or your company because your personal brand is not how you see it, but what other people can tell each other it is.




What is Personal Branding?

Personal Branding is your unique or exclusive promise of worth to a potential employer or to your target audience strongly expressed.

Where did it come from?

Personal Branding came about in the mid-90's from the concept that as companies have used branding successfully to attract their target audience, so successful professionals can do the same. Global thought leaders such as Tom Peters (who coined the phrase), Peter Montoya, William Arruda, David McNally and Karl Speak, have popularized the concept.

Who needs personal branding?

In today's world, everyone. From successful military personnel, business owners, athletes, professionals, and executives need a personal brand.

I don't live in Coastal Virginia, can we still work collectively?

Definitely! Counseling, mentoring and/or coaching is available via social media, telephone, email and video chat.



Pre-Client Questionnaire

60 Minute Session

Brand Strategy Plan

30 Minute Follow- Up Call


Pre-Client Questionnaire

Four (4) 60 Minute Sessions Per Month

Brand Strategy Plan

Goal Setting

Email Support



Pre-Client Questionnaire


Four(4) 60 Minute Sessions per month

Brand Strategy Plan

Unlimited Email and Text Messaging

Marketing Templates

Website Support

Content Creation

Wednesday, July 28, 2010

Top 10 Things I Learned About Life from "The Photo Booth"

9:46:00 PM 0
Top 10 Things I Learned About Life from "The Photo Booth"
(Note the photo booths dialog, here are just 4 out of 10 videos)

1.   Enjoy and be vulnerable but watch out for abuse ("Please take off your shirt... oooowi, put your shirt back on")

2.  Don't Be Mean ("Neaner, neaner, neaner... you're not gonna get a photo")

3.  Smile ("I am going to tickle you, kootchi, kootchi koo")

4.  Trust but set boundaries ("Your liquid is affecting my booth")

5.  Don't cheat, you will get caught ("Is your grandma in?")

6.  Somebody's watching you ("Did you comb your hair")

7.  Look your best (you can make stupid faces but let them know that is not you)

8.  Have a sense of humor

9.  Be careful what you say

10.  If it's free and it's good to be true, there must be a catch

(Bonus) Also learned:

1.  Tuck in your cleavage

2.  Don't curse or use "the finger" ("Your son just gave me the finger")

3.  Don't do illegal drugs  ("Detecting marijuana")

4.  Don't play favorites ("Send your other child out and keep your favorite")

5.  It's okey to marry an immigrant (Say "Green Card")

6.  Don't Lie ("Please bring in another person.... You think I am stupid")

7.  Be sensitive ("You are touching my belly button.... please give me a hug")

8.  Love your mom & dad

9.  Don't hit or hurt ("Ouch")

10.  Obey the rules ("I will call the authority")

Thursday, July 22, 2010

Top 10 Technology Never Saw It Coming that I (Maybe) Can't Live Without by Tony Astro

4:37:00 PM 1
Top 10 Technology Never Saw It Coming that I (Maybe) Can't Live Without by Tony Astro
Remember e-mail was never heard of 20 years ago and now part of our lives, well here we are 10 years later we have new things our way that either gives us withdrawals when we don't have them.

Here are my 10 technology I never saw it coming 10 years ago that I may not live comfortably without:

1.  iPod Touch - (acquired few months ago for my son)  almost like an iPhone but it is how I connect with email and Facebook when I am outside.  It's actually mainly for entertainment.

2.  Smartphone - (don't have it) but my wife has a 3 year old Nokia that she checks her email, weather or business orders when we are away.

3.  GPS (acquired 2005) .  We won't be able to see the best of America without it from Coast to Coast we see the best of places to see and saves us time and gas money. 

4.  Laptop / Netbook (acquired 2005 & 2009).  Anywhere we go it is a place or connection to the outside world.  College, business and information follows me wherever I go.

5.  Digital camera (acquired DLSR 2006) - living a legacy in terms of moments that my family can remember will be a priceless treasure 20 years from now.
6.  Digital video camera (acquired 2004)
7.  Facebook (member 2008.  My connection to old friends and new ones.  Like something and you get an answer from miles away.  No need for school or family reunion - it's everyday reunion.
8.  Google.  Instant answer to all sort of questions.
9.  Roku & HDTV (acquired 2010).  Free streaming TV and $8.00 Netfllix saves me over $50 in cable bills.
10.Pandora (set up 2009).  The family's favorite exercise is when we turn on the Black Eyed Peas channel.

Runner ups:  
1.  Wii game station (Great family bonding time) and with Homebrew - games are unlimited
2.  Terabyte external hard drive (for those free downloaded HD movies)
3.  iGoogle (organizes my internet files)
4.  8 Gig Thumb Drives (who needs a disc)
5.  Gorilla-pod & wireless remote (without it who can hold or shoot my camera to take a family picture together)
6.  Wireless keyboard and Wireless mouse (my new TV remote to surf You Tube, or TV online)
7.  Battery Charger (why throw away batteries when you can reuse them over and over)
8.  Karaoke Microphone (our home party starter with 10, 000 songs and vocal exercise on the weekend.  Saves a trip to karaoke bar)
9.  DSL and Wireless Network box (how else can I constantly check emails, FB or type this blog anywhere at home)
10.  HDTV Antenna (finally free form Cable bills.  Free TV is good TV)

10.5:  Free movies, software and games via Homebrew, Piratebay & Torrent.  Nothing illegal, just smart way to get the latest by sharing.

10 Tech, 15 Years ago (old school now part of our lives): 
1.  Cell phone (how I courted my wife through texting in Spain to Philippines)
2.  Email (how I send my love letters to my wife)
3.  America Online (how I met my wife)
4.  BBQ Gas Grill (how we bonded as family during the weekend)
5.  P2P or Music Download (how I got rid of CD)
6.  Personal Computer (this box is like the refrigerator or over 30 years ago, something is always cooking:  files, games, music, connection, shopping, everything)
7. Internet Explorer (well it's now Chrome or Mozilla Firefox, but this one really takes us to another world...literally)
8. Microsoft Office (believe it or not, I learned grammar through MS Words checker as well as organized all my work.  Excel is the bomb for all my forms, files and organization.  Powerpoint does not only do presentation but collage and making messages look more presentable and high-techie)
9.  Remote Control (TV, camera)
10.  Wireless phone (my initial phone was a pre-paid no contract.  2010, I am back to pre-paid saves me $$$)

Please share your 10 Technologies you can't live without it may save me some time, energy and improve my way of life in a small way or big way.  (Tony Astro, July 22, 2010)