Bring your Personal Brand to Life.
Express your brand and
get vibrant on what is exceptional and different about what you have to
offer the world.
The CareerWise Personal Branding Portfolio
Developed by Dr. Tony Astro, a 20-year career development
counselor and 10-year marketing director, the CareerWise Portfolio is
a personal branding toolkit. Following a proven system, it was
designed to help you evaluate your skills, identify your unique areas of
opportunity, and develop a plan to put yourself out there in the digital age.
Connection. Communication. Culture (Branding). Commerce (Marketing) – these 4 Cs are crucial
to your personal branding and career or business success.
Building your career or attracting new partners or clients, the
4 Cs are the you’re your first impression can be misunderstood because of poor
communication, connection, branding or marketing yourself.
In whatever field you are in like military or corporate or
an artist or a CEO, the right personal branding establishes you as the leader
in your chosen or current field, CareerWise by Tony Astro will be able to guide
you or your team to stand distinctly from the competition.
INSIDE
THE BOX
Quarterly Brand Planning Outlook
Plot your
annual personal branding moves quarter by quarter with goal and revenue
planning calendar
The Little Book of Brand Lessons
–
30 Lessons on business, branding and social media. Get inspiration as you
confront and move past the issues that typically hold new brand-builders
back.
The Personal Brand Development Toolkit
70+
pages of instructional material, how to worksheets, templates and guided
exercises in a custom 3-ring binder
Brand Audio Training
Get fired up with the 60-minute jumpstart audio training and
learn how to build your brand around your expertise. Apply this powerful new
mindset when you dive into the personal branding toolkit's 70+ pages of guided
brand building exercises and create your annual plan quarter by quarter.
Who is your CareerWise Counselor?
For over a decade, Tony Astro has
worked with individuals and team facing a variety of career challenges and life
transition. Whether re-entering the labor force after the military or a career
interruption or getting started in a new job, Tony is proficient at training,
counseling, coaching and mentoring his clients on how to build their personal
brand to develop a stand out contender in their selected arena. Tony also works
with professionals to give them the tools to advance in their careers in their
chosen fields utilizing techniques to help clients market themselves internally
and to become thought leaders in their fields.
Since 1992 Tony Astro has helped
military students as Educational Services counselor from the Navy. Most of them are also athletes, and high
ranking military professionals and he understand how to grow and improve their
personal brand using his own CareerWise technique.
Read below to learn about the
benefits of personal branding, our customized program, and how Game Changer
coaching can help you or your business.
Clarify Your Brand
CareerWise by Tony Astro ® will help
you develop a clear personal brand by identifying your strengths and
weaknesses, values and preferences, and evaluating what sets you
apart in your market.
We will take the time to clarify
your goals and the overall mission for your business. CareerWise
will help you understand your or the company’s role in the market. Then we will learn about your current position
and help you to develop the strategy for your long-term goals
Then we will do a target
assessment. If you don't know your
audience then you don't know your business. Knowing the target audience is
crucial before implementing the most successful strategy of communications and
positioning.
Find Opportunities
CareerWise by Tony Astro ® will
first establish what makes you or your company exceptional and bring this to
your work or customers experience.
Then we will discover additional
prospects for your brand or business by developing a tactical strategy that
will let you leverage social media, content marketing, and traditional
networking.
You will learn how to connect your
brand successfully using your elevator pitch, individual branding speech, and
develop promotional products to build credibility between clients, associates,
and prospects.
Build your digital presence
You will learn the strategies to
grow your brand or business by developing strategic partnerships and increasing
brand visibility.
We will work with you to become
recognized as Game Changer in your industry while achieving a life of
significance and fulfillment.
CareerWise will do a thorough
analysis of your personal digital footprint. If needed, then get the opinions
of other people regarding you or your company because your personal brand is
not how you see it, but what other people can tell each other it is.
wHAT
THEY SAY ABOUT CAREERWISE BY TONY ASTRO
PERSONAL
BRANDING BLOG
FREQUENTLY ASKED QUESTIONS
What is
Personal Branding?
Personal
Branding is your unique or exclusive promise of worth to a potential employer
or to your target audience strongly expressed.
Where
did it come from?
Personal
Branding came about in the mid-90's from the concept that as companies have
used branding successfully to attract their target audience, so successful
professionals can do the same. Global thought leaders such as Tom Peters (who
coined the phrase), Peter Montoya, William Arruda, David McNally and Karl
Speak, have popularized the concept.
Who
needs personal branding?
In
today's world, everyone. From successful
military personnel, business owners, athletes, professionals, and executives
need a personal brand.
I don't
live in Coastal Virginia, can we still work collectively?
Definitely!
Counseling, mentoring and/or coaching is available via social media, telephone,
email and video chat.
CHOOSE
THE PERFECT PLAN
BASIC COUNSELING
Pre-Client Questionnaire
60 Minute Session
Brand Strategy Plan
30 Minute Follow- Up Call
ON-GOING COACHING
Pre-Client Questionnaire
Four (4) 60 Minute Sessions Per Month
Brand Strategy Plan
Goal Setting
Email Support
MENTORING
PROGRAM
Pre-Client Questionnaire
Assessments
Four(4) 60 Minute Sessions per month
Brand Strategy Plan
Unlimited Email and Text Messaging
Marketing Templates
Website Support
Content Creation
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