August 2013 - Tony Astro - Advisor, Businessman, Consultant

CareerWise by Tony Astro - Bringing Your Personal Brand to Life

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Prime & Safe: Take care of Yourself First. A Personal Wellness Plan as a Counselor by Tony Astro

With the strain of our job as consultants or counselors, health and fitness or wellness is very vital to how we communicate, share ou...

Bring your Personal Brand to Life.

Express your brand and get vibrant on what is exceptional and different about what you have to offer the world.

The CareerWise Personal Branding Portfolio

Developed by Dr. Tony Astro, a 20-year career development counselor and 10-year marketing director, the CareerWise Portfolio is a personal branding toolkit. Following a proven system, it was designed to help you evaluate your skills, identify your unique areas of opportunity, and develop a plan to put yourself out there in the digital age.

Connection. Communication. Culture (Branding). Commerce (Marketing) – these 4 Cs are crucial to your personal branding and career or business success.

Building your career or attracting new partners or clients, the 4 Cs are the you’re your first impression can be misunderstood because of poor communication, connection, branding or marketing yourself.

In whatever field you are in like military or corporate or an artist or a CEO, the right personal branding establishes you as the leader in your chosen or current field, CareerWise by Tony Astro will be able to guide you or your team to stand distinctly from the competition.


Quarterly Brand Planning Outlook

Plot your annual personal branding moves quarter by quarter with goal and revenue planning calendar

The Little Book of Brand Lessons

– 30 Lessons on business, branding and social media. Get inspiration as you confront and move past the issues that typically hold new brand-builders back.

The Personal Brand Development Toolkit

70+ pages of instructional material, how to worksheets, templates and guided exercises in a custom 3-ring binder

Brand Audio Training

Get fired up with the 60-minute jumpstart audio training and learn how to build your brand around your expertise. Apply this powerful new mindset when you dive into the personal branding toolkit's 70+ pages of guided brand building exercises and create your annual plan quarter by quarter.

Who is your CareerWise Counselor?

For over a decade, Tony Astro has worked with individuals and team facing a variety of career challenges and life transition. Whether re-entering the labor force after the military or a career interruption or getting started in a new job, Tony is proficient at training, counseling, coaching and mentoring his clients on how to build their personal brand to develop a stand out contender in their selected arena. Tony also works with professionals to give them the tools to advance in their careers in their chosen fields utilizing techniques to help clients market themselves internally and to become thought leaders in their fields.

Since 1992 Tony Astro has helped military students as Educational Services counselor from the Navy. Most of them are also athletes, and high ranking military professionals and he understand how to grow and improve their personal brand using his own CareerWise technique.

Read below to learn about the benefits of personal branding, our customized program, and how Game Changer coaching can help you or your business.

Clarify Your Brand

CareerWise by Tony Astro ® will help you develop a clear personal brand by identifying your strengths and weaknesses, values and preferences, and evaluating what sets you apart in your market.

We will take the time to clarify your goals and the overall mission for your business. CareerWise will help you understand your or the company’s role in the market. Then we will learn about your current position and help you to develop the strategy for your long-term goals

Then we will do a target assessment. If you don't know your audience then you don't know your business. Knowing the target audience is crucial before implementing the most successful strategy of communications and positioning.

Find Opportunities

CareerWise by Tony Astro ® will first establish what makes you or your company exceptional and bring this to your work or customers experience.

Then we will discover additional prospects for your brand or business by developing a tactical strategy that will let you leverage social media, content marketing, and traditional networking.

You will learn how to connect your brand successfully using your elevator pitch, individual branding speech, and develop promotional products to build credibility between clients, associates, and prospects.

Build your digital presence

You will learn the strategies to grow your brand or business by developing strategic partnerships and increasing brand visibility.

We will work with you to become recognized as Game Changer in your industry while achieving a life of significance and fulfillment.

CareerWise will do a thorough analysis of your personal digital footprint. If needed, then get the opinions of other people regarding you or your company because your personal brand is not how you see it, but what other people can tell each other it is.




What is Personal Branding?

Personal Branding is your unique or exclusive promise of worth to a potential employer or to your target audience strongly expressed.

Where did it come from?

Personal Branding came about in the mid-90's from the concept that as companies have used branding successfully to attract their target audience, so successful professionals can do the same. Global thought leaders such as Tom Peters (who coined the phrase), Peter Montoya, William Arruda, David McNally and Karl Speak, have popularized the concept.

Who needs personal branding?

In today's world, everyone. From successful military personnel, business owners, athletes, professionals, and executives need a personal brand.

I don't live in Coastal Virginia, can we still work collectively?

Definitely! Counseling, mentoring and/or coaching is available via social media, telephone, email and video chat.



Pre-Client Questionnaire

60 Minute Session

Brand Strategy Plan

30 Minute Follow- Up Call


Pre-Client Questionnaire

Four (4) 60 Minute Sessions Per Month

Brand Strategy Plan

Goal Setting

Email Support



Pre-Client Questionnaire


Four(4) 60 Minute Sessions per month

Brand Strategy Plan

Unlimited Email and Text Messaging

Marketing Templates

Website Support

Content Creation

Monday, August 26, 2013

Ten reasons to move to my next chapter of my life.

5:14:00 PM 0
Ten reasons to move to my next chapter of my life.

It’s now 22 years of military service.  On my own calculation as a Navy Career Counselor, I was above average & feel satisfied in my accomplishment as a non-commissioned officer or senior enlisted in the Navy although promotion wise I did not reach my full potential to become a Master chief or Commander If I pursued as chaplain or surface officer but I did not.  That was one of my regret before but not anymore.

As I contemplate and still reconsider another chance for promotion, I have to sit back and rethink and maybe blog about it.  Maybe this way I can get the answer I need for 10 reasons to retire my uniform and move on to another career.
 1.  Red tape.  Doing so many paper and administrative work is no longer fun for me.  The bureaucracy of government just to counsel and help our sailors is just too burdening for me.  Don't get me wrong, some "red tape" are needed to ensure accountability but there are more effective ways to do business but it just can't happen in this type of environment.

2.  I’m not getting any younger.  Get out while I still have the energy to pursue my true skills that I can contribute not necessarily in a grander scale but something that I know will make a difference in the world.
3.  Pay check to pay check. Military pay is not bad as some people may think, IF (that’s a big if) you know how to manage your finances.  We took advantage of all the benefits & maximize them but we want to live an above normal civilian life now where our income will commensurate our skills. I know I have skills that the Navy cannot use right now that a university or high tech companies may appreciate. Time to increase my earning power.

4.  No longer enjoy what I do.  Honestly I enjoyed many of my deployments and surprisingly working in an office with all the amenities is not as fun as working 12-16 hours on a deployed ship.  Don't get me wrong I still LOVE many things that I do:  help and mentor Sailors, conduct training and extend my time to listen to them.  But it seems that  lately I just drag to work just to get paid, that is not ideal. I want to enjoy what I do like what I did for 20 years until now, things & Navy culture has changed. Time to go to a job I will love to do and not even call it work.

5. Flow, freedom & flexibility.  As military there are many restrictions I have that freedom of expression is almost non existent. I admire the military bearing and tradition that Navy have imposed on me & my family but we have to move on & let us be ourselves now before it’s too late that we become so ingrained in that culture & lose our self identity.

6.  Opportunity, ownership & open doors.  There are so many new skills & opportunities we’d love to explore like expand our 6 year old Promotional product business into something bigger or meet new students as counselor or run a social page or teach sociology online.

7.  Permanent place & pause.  Time for us to pause in all the possibility of another move in two years but we can’t establish that until we are out or become too dependent on military housing or continue to clutch on those compensation or “military benefits” while I’m still young and finally get our new permanent home, legacy, corporation and community non profit foundation.

8.  Knowledge & Serve another way.  Imagine 22 years of being in the same culture 8 hours a day.  Time to broaden my knowledge by learning new things while still young.  I’ve met so few 30 year veteran who’s got a very open mind with broad knowledge because for 30 years that’s all they know and they gained so much power on it that they want to keep it for a while. I’ve served my country but I can serve even more by being out of the military.

9.  Challenge & change.  Change is the only permanent thing & while I still have that control & opportunity to leave the Navy & learn new skills & take on a new challenge.

10.  Next Chapter.  It’s just about time to “write” my next season and chapter of my life.  It could be a "leap of faith" or another 6 to 12 months of preparation but bottom line, time may be running out for another chapter.

Next blog:  Top 10 Reasons to stay another 2 years in the Navy.