November 2013 - Tony Astro - Advisor, Businessman, Consultant

CareerWise by Tony Astro - Bringing Your Personal Brand to Life

Featured Post

Prime & Safe: Take care of Yourself First. A Personal Wellness Plan as a Counselor by Tony Astro

With the strain of our job as consultants or counselors, health and fitness or wellness is very vital to how we communicate, share ou...

Bring your Personal Brand to Life.

Express your brand and get vibrant on what is exceptional and different about what you have to offer the world.

The CareerWise Personal Branding Portfolio

Developed by Dr. Tony Astro, a 20-year career development counselor and 10-year marketing director, the CareerWise Portfolio is a personal branding toolkit. Following a proven system, it was designed to help you evaluate your skills, identify your unique areas of opportunity, and develop a plan to put yourself out there in the digital age.

Connection. Communication. Culture (Branding). Commerce (Marketing) – these 4 Cs are crucial to your personal branding and career or business success.

Building your career or attracting new partners or clients, the 4 Cs are the you’re your first impression can be misunderstood because of poor communication, connection, branding or marketing yourself.

In whatever field you are in like military or corporate or an artist or a CEO, the right personal branding establishes you as the leader in your chosen or current field, CareerWise by Tony Astro will be able to guide you or your team to stand distinctly from the competition.


Quarterly Brand Planning Outlook

Plot your annual personal branding moves quarter by quarter with goal and revenue planning calendar

The Little Book of Brand Lessons

– 30 Lessons on business, branding and social media. Get inspiration as you confront and move past the issues that typically hold new brand-builders back.

The Personal Brand Development Toolkit

70+ pages of instructional material, how to worksheets, templates and guided exercises in a custom 3-ring binder

Brand Audio Training

Get fired up with the 60-minute jumpstart audio training and learn how to build your brand around your expertise. Apply this powerful new mindset when you dive into the personal branding toolkit's 70+ pages of guided brand building exercises and create your annual plan quarter by quarter.

Who is your CareerWise Counselor?

For over a decade, Tony Astro has worked with individuals and team facing a variety of career challenges and life transition. Whether re-entering the labor force after the military or a career interruption or getting started in a new job, Tony is proficient at training, counseling, coaching and mentoring his clients on how to build their personal brand to develop a stand out contender in their selected arena. Tony also works with professionals to give them the tools to advance in their careers in their chosen fields utilizing techniques to help clients market themselves internally and to become thought leaders in their fields.

Since 1992 Tony Astro has helped military students as Educational Services counselor from the Navy. Most of them are also athletes, and high ranking military professionals and he understand how to grow and improve their personal brand using his own CareerWise technique.

Read below to learn about the benefits of personal branding, our customized program, and how Game Changer coaching can help you or your business.

Clarify Your Brand

CareerWise by Tony Astro ® will help you develop a clear personal brand by identifying your strengths and weaknesses, values and preferences, and evaluating what sets you apart in your market.

We will take the time to clarify your goals and the overall mission for your business. CareerWise will help you understand your or the company’s role in the market. Then we will learn about your current position and help you to develop the strategy for your long-term goals

Then we will do a target assessment. If you don't know your audience then you don't know your business. Knowing the target audience is crucial before implementing the most successful strategy of communications and positioning.

Find Opportunities

CareerWise by Tony Astro ® will first establish what makes you or your company exceptional and bring this to your work or customers experience.

Then we will discover additional prospects for your brand or business by developing a tactical strategy that will let you leverage social media, content marketing, and traditional networking.

You will learn how to connect your brand successfully using your elevator pitch, individual branding speech, and develop promotional products to build credibility between clients, associates, and prospects.

Build your digital presence

You will learn the strategies to grow your brand or business by developing strategic partnerships and increasing brand visibility.

We will work with you to become recognized as Game Changer in your industry while achieving a life of significance and fulfillment.

CareerWise will do a thorough analysis of your personal digital footprint. If needed, then get the opinions of other people regarding you or your company because your personal brand is not how you see it, but what other people can tell each other it is.




What is Personal Branding?

Personal Branding is your unique or exclusive promise of worth to a potential employer or to your target audience strongly expressed.

Where did it come from?

Personal Branding came about in the mid-90's from the concept that as companies have used branding successfully to attract their target audience, so successful professionals can do the same. Global thought leaders such as Tom Peters (who coined the phrase), Peter Montoya, William Arruda, David McNally and Karl Speak, have popularized the concept.

Who needs personal branding?

In today's world, everyone. From successful military personnel, business owners, athletes, professionals, and executives need a personal brand.

I don't live in Coastal Virginia, can we still work collectively?

Definitely! Counseling, mentoring and/or coaching is available via social media, telephone, email and video chat.



Pre-Client Questionnaire

60 Minute Session

Brand Strategy Plan

30 Minute Follow- Up Call


Pre-Client Questionnaire

Four (4) 60 Minute Sessions Per Month

Brand Strategy Plan

Goal Setting

Email Support



Pre-Client Questionnaire


Four(4) 60 Minute Sessions per month

Brand Strategy Plan

Unlimited Email and Text Messaging

Marketing Templates

Website Support

Content Creation

Wednesday, November 27, 2013

Top 13 Things That We Are Thankful For 2013 (or in the past 13 Months)

8:42:00 PM 0
Top 13 Things That We Are Thankful For 2013 (or in the past 13 Months)
"I thank my God always on your behalf, for the grace of God which is given you by Jesus Christ."- 1 Corinthians 1:4

We are foremost thankful that many Filipinos and our friends in the Philippines showed their usual best as the biggest disaster and strongest typhoon hit the land of the best people (I am bias) in the world.  Thank you to my kababayans.

There was a study that shows that expressing gratitude is healthy and keeps us motivated and inspiring.   I hope this serves a purpose for us and you as the reader.  Even though it will be self serving and self gratifying to write our 13 "Thank You" notes to our creator I hope some of you can also share what you are thankful for this year.  (Don't forget to join us in last year's memory lane in photos at the end).

It has been a great 13 months that we've been here in Virginia or 13 months that we left California.  (The gap was when we were on the road - a Navy family tradition).  Here are "13" that we are thankful for in 2013:

1.  My wonderful wife.  Without her constant devotion to God and constant reminder to me, I would have been in a different direction. I believe in divine intervention as well as spouse intervention.  Thank you to my lifetime partner.  If you don't have one, don't worry, see 1 Corinthians 1:4 (verse above)

2.  MVOSS Creations.  Our business have picked-up slightly and we think that after almost 7 years, we will be able to establish our niche  as a premier all service company as total printing, marketing, promotional product, social media and advertising consultant.  Watch out world.

3.  The Road Trips - last year we were grateful in exploring some of the best cities and National park as we left California in Halloween of 2012 (from Joshua Tree in Arizona to Burlington Alabama and so much undiscovered places in the south).  This year we explore so many other places  in most weekends, mostly living museum of American History and Geography lessons in Mid-Atlantic (DC, MD, NC, VA).  You've seen most of them in our timeline photos.  Thank you for creating this great playground.

4.  Grace Bible Church of Virginia Beach - after almost three months of "church window shopping" for the best community that we can grow, serve and be filled with guidance, we've found the place in GBC.  Every Sunday is a celebration.

5. Filipino Community of Virginia - we were surprised how close knit and how big the Filipino communities there are in this side of the coast.  To prove, never saw a big Philippine Cultural Center in the 16 years I lived in California and there is so much social gatherings, we are just too lazy to attend.

6.  Technology we can Follow & Like - we caught on and got over with fear of privacy and finally give in to the future and so we have arrived to Social Media.  Accept the fact we are more connected than detached actually - just trust your perspectives.  We google and youtube everything. Thanks to our Kindle, Phone Apps (Groupon, Airnb) Samsung S3, iPhone 5 & HDMI cable internet to all our monitor (Computer is our new TV), Roku, & other hi-techs ... we are connected and made our life a little easier.

7.  23 Years in the Navy - well almost.  By January I have reached the time not so many could endure, almost maximizing the time in the military.  Finally submitted my Retirement papers and excited to celebrate this with my friends next year.  Like anything that involves change, there is always fear and this is definitely scary.  But in know there is greater things for us out there.

8.  Sam Topnotch in School, Again - he already excel in the best school in the central coast of California moving to the East Coast known for high standard made us proud parents again for having another Honored student in Sewell's School.  He continues to excel in every sports as well.  Minus (or this could be a plus) is his addiction to computer game:  Minecraft.

9.  European vacation - this could be the best vacation trip we had after Hawaii two years ago.  Our time spent with our cousins and relatives in Switzerland and Italy is the best.  Our short trips to France and Germany was icing in the cake but definitely doing the Mac Flight again next year:  London & Spain perhaps - but definitely stopping over Auntie Lita, cousins Marites & Pedro in Geneva and cousin Tess in Rome for another overnight.

10.  Our parents are doing great past 80s.  Papa is in great health - who would believe my father Carlito gets stronger than ever.  I just wish he can attend my retirement ceremony next year.  We will continue to pray for him.  Mama is as beautiful and healthy - thanks to Filipino nurses that loves her back in California.  We first thought of bringing her to Virginia with us but we made a right choice of keeping her in the warmer and cozy nursing home in Camarillo.  Nanay is strong and doing well and always serving the Lord.  Still going strong in spite of Tatay left us almost two years ago.

11.  Hobbies that explore God's created playground:  photography, body surfing, fishing, golf, living museums and we all do this as family in so many places:  Sewells Golf Club, Sandy Bottom for fishing & boating, Williamsburg & other living museum, Botanical Garden for seasonal photography, magnificent beaches such as Dam Neck and Outerbanks and so much more.    Not only our chance to get closer to each other but close to beautiful mother nature.

12.  New Friends, new communities.  We develop new friendship that we cannot mention all because we may missed some of them from Grace Bible in Virginia Beach, Hampton Roads Chamber of Commerce, Meetup groups such as dog lovers, toastmasters, Knights of Columbus, Philippine Cultural Center and more.  The Military Community - this is our 2nd time to live in a military housing and we love the convenience and how much money and stress we have saved this year.  So thankful that we are finally out of the bondage of mortgages just this year also.  We will miss this community after our next transition to civilian life.

13.  Cultural adventures in historical Virginia.  We are now home to many landmarks and destination that we can appreciate the past everyday & every weekend.

Below are some of the few photos or highlights on where we've been and most importantly the human relationship we build and will continue to build and treasure.

THANK YOU Lord for everything.

"In everything give thanks, for this is the will of God in Christ Jesus concerning you." - 1 Thessolonians 5:18

My Next blog:  Top 13 Christmas Wishes and Prayers on our Challenges.

Las Vegas is for kids too.  Fall 2012.

Thanks to $15 MAC Flight from US to Europe. 
We get to see Summer 2013 in France, Italy, Switzerland and Germany 

Summer at Outerbanks 2013.  Beats Malibu if you ask me.

New Friends and Party Company

More New Friends. 

Sam Top Honor Once Again 2013

Summer in France 2013

Working with my Staff.  Mostly Grrr-lss, I mean Girls.
Time to retire next year.  Thanks for the experience.

Summer in Rome (Spagna) 2013.

Great Water Resort in Rome.  Best 4 day Deal to Stay: 
Camp Favoloso Summer 2013 .

The Astro Family in Switzerland.  Summer 2013. 
Great after Dinner Photo at the Yard. 

More Friends:  Becky and Lalaine.  Chikahan.

Annecy France. Summer 2013.

Thanks for a great Italian host, cousin Tess. 
We still got the 2 bottles of wine unopened.

Hanging out with a Virginia local Filipino celebrity concert artist Enrico.

First Christmas at the Busch Gardens.
Our favorite day trip city:  Washington DC.  Here at Lincoln Memorial. 
January 2013.

First Christmas at our new home in Virginia 2012

One of our many National Park 12 Day 2012 Road Trip from Coast to Coast

Sanguano Cave National Park in New Mexico 2012.

Vatican City Summer 2013.
Colonial Williamsburg Virginia Fall 2013
Montecillo, Virginia.  Home of Thomas Jefferson.
Joey Albert & Enrico Benefit Concert
for Philippine Red Cross November 2013
Bible Study and Service Community Group
Humble Home in Norfolk

Plaza in Rome Italy Summer 2013.