September 2014 - Tony Astro - Advisor, Businessman, Consultant

CareerWise by Tony Astro - Bringing Your Personal Brand to Life

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Prime & Safe: Take care of Yourself First. A Personal Wellness Plan as a Counselor by Tony Astro

With the strain of our job as consultants or counselors, health and fitness or wellness is very vital to how we communicate, share ou...

Bring your Personal Brand to Life.

Express your brand and get vibrant on what is exceptional and different about what you have to offer the world.

The CareerWise Personal Branding Portfolio

Developed by Dr. Tony Astro, a 20-year career development counselor and 10-year marketing director, the CareerWise Portfolio is a personal branding toolkit. Following a proven system, it was designed to help you evaluate your skills, identify your unique areas of opportunity, and develop a plan to put yourself out there in the digital age.

Connection. Communication. Culture (Branding). Commerce (Marketing) – these 4 Cs are crucial to your personal branding and career or business success.

Building your career or attracting new partners or clients, the 4 Cs are the you’re your first impression can be misunderstood because of poor communication, connection, branding or marketing yourself.

In whatever field you are in like military or corporate or an artist or a CEO, the right personal branding establishes you as the leader in your chosen or current field, CareerWise by Tony Astro will be able to guide you or your team to stand distinctly from the competition.


Quarterly Brand Planning Outlook

Plot your annual personal branding moves quarter by quarter with goal and revenue planning calendar

The Little Book of Brand Lessons

– 30 Lessons on business, branding and social media. Get inspiration as you confront and move past the issues that typically hold new brand-builders back.

The Personal Brand Development Toolkit

70+ pages of instructional material, how to worksheets, templates and guided exercises in a custom 3-ring binder

Brand Audio Training

Get fired up with the 60-minute jumpstart audio training and learn how to build your brand around your expertise. Apply this powerful new mindset when you dive into the personal branding toolkit's 70+ pages of guided brand building exercises and create your annual plan quarter by quarter.

Who is your CareerWise Counselor?

For over a decade, Tony Astro has worked with individuals and team facing a variety of career challenges and life transition. Whether re-entering the labor force after the military or a career interruption or getting started in a new job, Tony is proficient at training, counseling, coaching and mentoring his clients on how to build their personal brand to develop a stand out contender in their selected arena. Tony also works with professionals to give them the tools to advance in their careers in their chosen fields utilizing techniques to help clients market themselves internally and to become thought leaders in their fields.

Since 1992 Tony Astro has helped military students as Educational Services counselor from the Navy. Most of them are also athletes, and high ranking military professionals and he understand how to grow and improve their personal brand using his own CareerWise technique.

Read below to learn about the benefits of personal branding, our customized program, and how Game Changer coaching can help you or your business.

Clarify Your Brand

CareerWise by Tony Astro ® will help you develop a clear personal brand by identifying your strengths and weaknesses, values and preferences, and evaluating what sets you apart in your market.

We will take the time to clarify your goals and the overall mission for your business. CareerWise will help you understand your or the company’s role in the market. Then we will learn about your current position and help you to develop the strategy for your long-term goals

Then we will do a target assessment. If you don't know your audience then you don't know your business. Knowing the target audience is crucial before implementing the most successful strategy of communications and positioning.

Find Opportunities

CareerWise by Tony Astro ® will first establish what makes you or your company exceptional and bring this to your work or customers experience.

Then we will discover additional prospects for your brand or business by developing a tactical strategy that will let you leverage social media, content marketing, and traditional networking.

You will learn how to connect your brand successfully using your elevator pitch, individual branding speech, and develop promotional products to build credibility between clients, associates, and prospects.

Build your digital presence

You will learn the strategies to grow your brand or business by developing strategic partnerships and increasing brand visibility.

We will work with you to become recognized as Game Changer in your industry while achieving a life of significance and fulfillment.

CareerWise will do a thorough analysis of your personal digital footprint. If needed, then get the opinions of other people regarding you or your company because your personal brand is not how you see it, but what other people can tell each other it is.




What is Personal Branding?

Personal Branding is your unique or exclusive promise of worth to a potential employer or to your target audience strongly expressed.

Where did it come from?

Personal Branding came about in the mid-90's from the concept that as companies have used branding successfully to attract their target audience, so successful professionals can do the same. Global thought leaders such as Tom Peters (who coined the phrase), Peter Montoya, William Arruda, David McNally and Karl Speak, have popularized the concept.

Who needs personal branding?

In today's world, everyone. From successful military personnel, business owners, athletes, professionals, and executives need a personal brand.

I don't live in Coastal Virginia, can we still work collectively?

Definitely! Counseling, mentoring and/or coaching is available via social media, telephone, email and video chat.



Pre-Client Questionnaire

60 Minute Session

Brand Strategy Plan

30 Minute Follow- Up Call


Pre-Client Questionnaire

Four (4) 60 Minute Sessions Per Month

Brand Strategy Plan

Goal Setting

Email Support



Pre-Client Questionnaire


Four(4) 60 Minute Sessions per month

Brand Strategy Plan

Unlimited Email and Text Messaging

Marketing Templates

Website Support

Content Creation

Thursday, September 4, 2014

MVOSS Creation Summer and Fall Product Line Up

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MVOSS Creation Summer and Fall Product Line Up
Enjoy and Earn the benefits of having the VISUAL and Representation of your company, events or organization through the use of ever popular Promotional Products. Visit our Facebook page and our website: to see the 100,000s products for your event and company. Or Chat and call (757)362-8998

10 Things We Learned from Our 21 Days in Europe (Revised)

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10 Things We Learned from Our 21 Days in Europe (Revised)
Last month, my 10 year old Sam, Myla and I traveled to 8 different countries through Eurail and stayed about 1-4 days on each of the countries and stayed in local homes through bed and breakfast booking every place using our smart phone.

We've been through these scenario last summer of 2013 but it gets better every year because it helps to express some lessons learned and I hope that sharing them will save you some pain and gain instead but some would surprise everyone because it corrected some of the myth or conventional wisdom of travelling:

1.  Don't over plan or at least be flexible.  Most of the most enjoyable places and people we saw and met where unplanned.  If we stick to the plan we would not meet different people using AirBnB.  When you plan and did not happen you may end up disappointed.  With over planning, you may carry too much "baggage of ideas" with you and may add stress to your travel.  Enjoy the adventure.

2.  Don't bring everything that you usually use everyday.  You always think ahead and prepare like the scout so you can use the shampoo or different underwear everyday.  You can buy cheaper soap or wash your clothes and hang them dry.  Save the space in your luggage for souvenirs and most importantly, if you want to explore more traveling in Europe, you need to be on the go everyday carrying your luggage.  The less is more you can enjoy your train rides.

3.  Carry your Smart Phone & Charger at all times.  How many would say that if you are on vacation, shut off your gadget and enjoy the scenery.  Turn on your phone and internet and use them to find out the history of where you are.  Check-in using your phone apps, you never knew, someone in your social radar may be able to help you in your trip.  Embrace the changing time:  social media, smartphone, WiFi, apps like AirBNB, etc.  If you think Smart Phone is expensive, think again, your current phone may actually be more expensive to maintain - invest on one.

4.  Carry a backup camera, batteries, charger and don't be embarrass to ask someone to take your photos.  There are moments you want to capture and the saddest part of most trips was I was I captured that.  So be prepared.  Thanks to fast technology and we don't need a tripod or someone to take our pictures but sometimes, most pictures look great when taken on certain angle and most front cameras have less pixel so ask as stranger politely to take your picture learn the native language (see #6), so if in France say: Pouvez- vous s'il vous plaît nous prendre une photo.  I usually seek the perfect timing who is carrying a professional camera, they take great pictures.  Don't ask someone who is carrying a toddler or eating an ice cream, that is just simply rude.

5.  Share your trip in real time.  People want faster information in any levels and sharing your vacation through video clips and photos is like bringing your friends with you.  Don't care about what other people think like:  "Oh he's bragging",  "How can they afford to have such vacation every year", "How insensitive are these friends, too much feed - Unfriend".  What you are doing is documenting and appreciating the opportunity that you work hard for and what God has given us to enjoy and share them - telling everyone:  Hey, if we can do it so can you.  If you wait a month later because you want to make touch up your photos (or what I call fakify it) and beautiful, you lose some of the beauty of reality.

6.  Talk to the locals by asking question in their native language first.  Most countries are proud of their language and in Europe be ready to learn at least 5 languages, at least short greetings.  Talking to them in English right away will just turn you away. But once you pass the one greeting like Excusez-moi peux vous m'aider s'il vous plaît or excuse me can you help me please - explain that you only speak English.  So remember to learn this in 5 different language if you are going to 5 countries:  Excuse please, can you help me.

7.  Don't eat or shop where tourist buy even for souvenirs.  We bought a lot of our groceries and normal food at many chains to at least feel the real people plus it is much cheaper.  We bought our German and London souvenir shirt at the department store for 5 Euros that is usually 15 Euros in most tourist shops.  Most tourist restaurant adjust the taste according to international standard but you lose the beauty of exploring the culture if you are trapped to taste what a tourist should like to taste.

8.  Drive if you like to stop by farm or out of the city but tram, rails and bus is the best way to capture the real beauty of the country. Last year we figured we have more freedom in renting a car from Naples to see Italy, we drove to Rome and it limited us to see much of the city because of time consumed in parking and confined inside the vehicle.  It was good when we drove from Geneva and stop by castles and nature trip to Berne in Switzerland but once we arrived in the city, we couldn't find a parking spot and if we did, the price is enough to get us a fancy Swiss dinner.

9.  Take the Hop on Hop Off bus all day tour but not always.  Review each of the city that you go to and see what experts say about it.  If the local bus will take you to all the highlights, get the all day bus pass instead and know where to get off while carrying your tourist map or phone app like Trip Advisor.  We've tried Hop On/Off in London and Copenhagen but not in Paris or Brussels because of proximity of each of the highlight (like Louvre, Eifel, Elysee are all in one place that you can walk or just take a bus which stops in all the main spot).  London's highlight is scattered but also concentrated in few area like Buckingham Palace is too far from London eye or few buses can take us there.  Check out blogs and bus schedule for details.

10.  Use credit card but carry cash & coins always.  This would simplify the payment and documents how you spend and track your expenses and usually exchange rate is favorable to you. But most establishment requires chip in their card that American credit cards don't so we use the card only on certain places and just draw Euro in our ATM instead of bringing a dollar pocket money to exchange later.  Call your credit card company before you travel to give them a heads up and extra insurance.

There are few more things I'd like to share but so far these are the 10 lessons learned that I hope will make your next trip overseas, not just Europe  more memorable, enjoyable and affordable.

Until next time, please give me your comment and extra advice we can use for our next trip maybe next year.