October 2014 - Tony Astro - Advisor, Businessman, Consultant

CareerWise by Tony Astro - Bringing Your Personal Brand to Life

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Prime & Safe: Take care of Yourself First. A Personal Wellness Plan as a Counselor by Tony Astro

With the strain of our job as consultants or counselors, health and fitness or wellness is very vital to how we communicate, share ou...

Bring your Personal Brand to Life.

Express your brand and get vibrant on what is exceptional and different about what you have to offer the world.

The CareerWise Personal Branding Portfolio

Developed by Dr. Tony Astro, a 20-year career development counselor and 10-year marketing director, the CareerWise Portfolio is a personal branding toolkit. Following a proven system, it was designed to help you evaluate your skills, identify your unique areas of opportunity, and develop a plan to put yourself out there in the digital age.

Connection. Communication. Culture (Branding). Commerce (Marketing) – these 4 Cs are crucial to your personal branding and career or business success.

Building your career or attracting new partners or clients, the 4 Cs are the you’re your first impression can be misunderstood because of poor communication, connection, branding or marketing yourself.

In whatever field you are in like military or corporate or an artist or a CEO, the right personal branding establishes you as the leader in your chosen or current field, CareerWise by Tony Astro will be able to guide you or your team to stand distinctly from the competition.


Quarterly Brand Planning Outlook

Plot your annual personal branding moves quarter by quarter with goal and revenue planning calendar

The Little Book of Brand Lessons

– 30 Lessons on business, branding and social media. Get inspiration as you confront and move past the issues that typically hold new brand-builders back.

The Personal Brand Development Toolkit

70+ pages of instructional material, how to worksheets, templates and guided exercises in a custom 3-ring binder

Brand Audio Training

Get fired up with the 60-minute jumpstart audio training and learn how to build your brand around your expertise. Apply this powerful new mindset when you dive into the personal branding toolkit's 70+ pages of guided brand building exercises and create your annual plan quarter by quarter.

Who is your CareerWise Counselor?

For over a decade, Tony Astro has worked with individuals and team facing a variety of career challenges and life transition. Whether re-entering the labor force after the military or a career interruption or getting started in a new job, Tony is proficient at training, counseling, coaching and mentoring his clients on how to build their personal brand to develop a stand out contender in their selected arena. Tony also works with professionals to give them the tools to advance in their careers in their chosen fields utilizing techniques to help clients market themselves internally and to become thought leaders in their fields.

Since 1992 Tony Astro has helped military students as Educational Services counselor from the Navy. Most of them are also athletes, and high ranking military professionals and he understand how to grow and improve their personal brand using his own CareerWise technique.

Read below to learn about the benefits of personal branding, our customized program, and how Game Changer coaching can help you or your business.

Clarify Your Brand

CareerWise by Tony Astro ® will help you develop a clear personal brand by identifying your strengths and weaknesses, values and preferences, and evaluating what sets you apart in your market.

We will take the time to clarify your goals and the overall mission for your business. CareerWise will help you understand your or the company’s role in the market. Then we will learn about your current position and help you to develop the strategy for your long-term goals

Then we will do a target assessment. If you don't know your audience then you don't know your business. Knowing the target audience is crucial before implementing the most successful strategy of communications and positioning.

Find Opportunities

CareerWise by Tony Astro ® will first establish what makes you or your company exceptional and bring this to your work or customers experience.

Then we will discover additional prospects for your brand or business by developing a tactical strategy that will let you leverage social media, content marketing, and traditional networking.

You will learn how to connect your brand successfully using your elevator pitch, individual branding speech, and develop promotional products to build credibility between clients, associates, and prospects.

Build your digital presence

You will learn the strategies to grow your brand or business by developing strategic partnerships and increasing brand visibility.

We will work with you to become recognized as Game Changer in your industry while achieving a life of significance and fulfillment.

CareerWise will do a thorough analysis of your personal digital footprint. If needed, then get the opinions of other people regarding you or your company because your personal brand is not how you see it, but what other people can tell each other it is.




What is Personal Branding?

Personal Branding is your unique or exclusive promise of worth to a potential employer or to your target audience strongly expressed.

Where did it come from?

Personal Branding came about in the mid-90's from the concept that as companies have used branding successfully to attract their target audience, so successful professionals can do the same. Global thought leaders such as Tom Peters (who coined the phrase), Peter Montoya, William Arruda, David McNally and Karl Speak, have popularized the concept.

Who needs personal branding?

In today's world, everyone. From successful military personnel, business owners, athletes, professionals, and executives need a personal brand.

I don't live in Coastal Virginia, can we still work collectively?

Definitely! Counseling, mentoring and/or coaching is available via social media, telephone, email and video chat.



Pre-Client Questionnaire

60 Minute Session

Brand Strategy Plan

30 Minute Follow- Up Call


Pre-Client Questionnaire

Four (4) 60 Minute Sessions Per Month

Brand Strategy Plan

Goal Setting

Email Support



Pre-Client Questionnaire


Four(4) 60 Minute Sessions per month

Brand Strategy Plan

Unlimited Email and Text Messaging

Marketing Templates

Website Support

Content Creation

Monday, October 6, 2014

Breaking Free Series: 8+ Things that Have Replaced Your Daily Habits.

2:30:00 PM 0
Breaking Free Series:  8+ Things that Have Replaced Your Daily Habits.
Addiction, Rude or Just another Transition.

For those who are conservative who thinks they are either addicts, brat or cultureless.  These uber phone users think they are Smart and Technologically Updated.  Who do you think you are?

Who has a his cell phone right now with with their apps on?  When was the last time you have taken a selfie?  Who does not have an Instagram account?  Where did you post your last review on Yelp?  Why do you use your phone more than your computer for email and work?  “Smart Phones” have taken over our world from just 10 years ago.  Right after I finish this speech, about 5,000 have just uploaded videos on YouTube on via Twitter. (Ref: http://goo.gl/e1twhm)

  1. Facebook replaced Neighborhood.
    1. According to 2nd Quarter Stockholders report of FB, 1.317 Billion people are active Facebook users or 72% of online users read their FB at least once a month. (Ref:  http://goo.gl/hL8Tbb)
    2. They became our Neighbors, we meet our people through their written communication.  No handshakes just poke, no hugs just emoticons.
    3. Our conservative would say our human communication is dead but those who are transitioning are saying, we are just documenting our thoughts online, we are still communicating.

  2. Instagram took over our Dining Table as part of appetizer and condiments.
    1. Smart Phone users would defend that people just want to appreciate and share their food connoisseur ability and pick the right angle to impress their friends online.
    2. Our conservatives would say, let's give respect at the dinner table, we don't have to brag what we eat.  Hungry people would hate us.
    3.  I would say, we all just need some kind of attention at different level.
  3. Twitter is now our Newspaper.
    1. I first find out about the Ebola virus on a New York Times Twit and an earthquake in California from my friend in San Diego.
    2. Why do we still have Pilot Newspaper in Food Lion selling a subscription for $16.00 a month when you can get the news conveniently from a twit?  For coupons.  But then you can get several apps like Groupon, Zoomzilla, RetailMeNot for those without needing a scissor.

  4. YouTube is now our Television.
    1. My Hulu or Amazon Prime does not show the latest TV series through my antenna if I missed and could not vote for my Americas Got Talent favorite magician.  
    2. So I just search YouTube to catch what I missed and you get more funny clips related to those shows.
    3. I can watch them from my phone sitting on my bed without having to find a remote.
    4. I can even make my own magic trick, upload them online and my family can watch my songs together with those who can really sing - simultaneously.
    5. Our conservative would say there is too many junks on YouTube and those who uses them daily become an expert now that they know how to filter the shows and watch only what they want.
    6. Plus the review of others can tell you if this is suitable or not and you can express your thoughts on what you watch.  Do that on a TV?
  5. Movie Theater is now Amazon Prime or Netflix.
    1. I paid $49 for the year and got all my shipping, unlimited music and watch about 7 movies of premium movie.
    2. Convert that to going to a video store, subscribing to HBO or going to a movie theater would run me 500% much more cost.
    3. This also encourage me to stay home and eat home cook chicken wings and nachos versus $10 popcorn snack in the theater.
    4. Conservative would say, it is the feeling of moving around the theater and seeing the latest in a more comfortable sound and seat.

  6. Our Gym & Sports is now on ESPN App or Running App from your Android.
    1. We join the gym because we want to sweat and get the discipline we need to stay in shape, we use their machine.
    2. We watch our team on the screen so we can cheers for our home team and follow their statistics.
    3. Many have switch to just running around the God given playgrounds all over us, turn on the Runkeeper app and SHealth for the blood pressure then share their accomplishments to their Facebook friend.  Conservative would say they’re complicated but our App User Runner said it can inspire others to run with me and follow me as if we run together.
    4. I still don’t understand the cult behind the passion with certain major league teams, I can understand the college team though.  I played basketball growing up and watch the NBA all my life but I was never attached to any team.  I just say I’m a Chicago Bull fan because I wear that uniform in my league 15 years ago or LA Lakers because I am from California.
  7. Skype, What's App or Facetime have taken over our Phone.
    1. Why do people still have land-line?  Because they like getting telemarketers call.
    2. I subscribe to Skype, Magic Jack and my Family Cell Phone Plan and i get all the communications I need.
    3. The conservative would say landline is reliable and it’s included on my $75.00 Cable bundle plan.
    4. Well I pay my $10 for my TV phone bundle plan.
  8. Phone Apps have taken over my everyday tasks, objects and lifestyle (see other recommendations at the end of this blog)
    1. Audio Books:  Podcast Addict
    2. Bank and Bills:  Mint
    3. Black Friday Sale: Dealnews
    4. Books:  Kindle
    5. Clearance and Deals:  Groupon & Fatfinger
    6. Credit Report:  Credit Karma & Credit Sesame
    7. Direction:  Yelp & Foursquare
    8. Education: Udemy, Quizup
    9. Financial Advisor:  Mint
    10. Games:  Millions to choose from
    11. House Helper and Home Improvement:  Hundred to Choose from
    12. Investigation:  Google, Facebook
    13. Job and Jobs Search:  Glassdoor and Indeed or LinkedIn
    14. Library: Overdrive
    15. Language:  Duolingo
    16. Magazine: Zinio, Flipboard
    17. Map:  Google Map
    18. Navigation:  Waze
    19. Ordering Online:  Amazon, Ebay and other Store Apps.
    20. Pharmacy:  Walgreens
    21. Query:  Quora & Google
    22. Realtor:  Trulia
    23. Receipt: Slice
    24. Recipe:  Epocrates
    25. Secretary:  Siri
    26. Travel Agent:  Trip Advisor, Kayak & Hotel Tonight
    27. Uber:  All the apps
    28. Valet and Parking:  Valet
    29. Weather:  Weather Channel and Weather Bug
    30. Nothing yet for Xray, Yogurt and Zeal
  9. So, are you conservative or innovative?

Here are few screen shots of my phone apps that I use in a regular basis.  From time to time, I try a few other apps to replace to obsolete ones.  Be open to new ones, it gets better every day.

1.  These apps have replace my Database - You don't Need an External Hard Drive.  Transfer your files from one to the next.

Displaying Screenshot_2014-10-06-17-06-55_resized.png

2.  For Social Media.  Use Apps for your regular FB page and use your browsers for a different account.

Displaying Screenshot_2014-10-06-17-06-19_resized.png

3.  For movies, TV, videos:
Displaying Screenshot_2014-10-06-17-06-07_resized.png

4. For shopping deals.  Use these apps (specially Groupon for half off) before you buy that object you thought was the best deal.  Use the review option.  I reviewed one item (Bidet) I bought on Amazon and later they offered me the 2nd unit for free for $80 just for writing a 2 sentence review.  Also if you are a student pay only half on Amazon Prime subscription (normally $100), it pays off just for free streaming movies and free shipping alone.

Displaying Screenshot_2014-10-06-17-05-34_resized.png

5.  Travel Apps will help you get the most of your trips, transportation and lodging.  We love to travel both USA and overseas and we've used this app.  Keep looking out for new apps though.  Rover is for pet owners only.

Here is the rest of the APPS:
Displaying Screenshot_2014-10-06-17-05-25_resized.pngDisplaying Screenshot_2014-10-06-17-05-53_resized.pngDisplaying Screenshot_2014-10-06-17-06-11_resized.png