November 2014 - Tony Astro - Advisor, Businessman, Consultant

CareerWise by Tony Astro - Bringing Your Personal Brand to Life

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Prime & Safe: Take care of Yourself First. A Personal Wellness Plan as a Counselor by Tony Astro

With the strain of our job as consultants or counselors, health and fitness or wellness is very vital to how we communicate, share ou...




Bring your Personal Brand to Life.

Express your brand and get vibrant on what is exceptional and different about what you have to offer the world.



The CareerWise Personal Branding Portfolio

Developed by Dr. Tony Astro, a 20-year career development counselor and 10-year marketing director, the CareerWise Portfolio is a personal branding toolkit. Following a proven system, it was designed to help you evaluate your skills, identify your unique areas of opportunity, and develop a plan to put yourself out there in the digital age.

Connection. Communication. Culture (Branding). Commerce (Marketing) – these 4 Cs are crucial to your personal branding and career or business success.

Building your career or attracting new partners or clients, the 4 Cs are the you’re your first impression can be misunderstood because of poor communication, connection, branding or marketing yourself.

In whatever field you are in like military or corporate or an artist or a CEO, the right personal branding establishes you as the leader in your chosen or current field, CareerWise by Tony Astro will be able to guide you or your team to stand distinctly from the competition.


INSIDE THE BOX


Quarterly Brand Planning Outlook

Plot your annual personal branding moves quarter by quarter with goal and revenue planning calendar


The Little Book of Brand Lessons

– 30 Lessons on business, branding and social media. Get inspiration as you confront and move past the issues that typically hold new brand-builders back.


The Personal Brand Development Toolkit

70+ pages of instructional material, how to worksheets, templates and guided exercises in a custom 3-ring binder


Brand Audio Training

Get fired up with the 60-minute jumpstart audio training and learn how to build your brand around your expertise. Apply this powerful new mindset when you dive into the personal branding toolkit's 70+ pages of guided brand building exercises and create your annual plan quarter by quarter.

Who is your CareerWise Counselor?

For over a decade, Tony Astro has worked with individuals and team facing a variety of career challenges and life transition. Whether re-entering the labor force after the military or a career interruption or getting started in a new job, Tony is proficient at training, counseling, coaching and mentoring his clients on how to build their personal brand to develop a stand out contender in their selected arena. Tony also works with professionals to give them the tools to advance in their careers in their chosen fields utilizing techniques to help clients market themselves internally and to become thought leaders in their fields.


Since 1992 Tony Astro has helped military students as Educational Services counselor from the Navy. Most of them are also athletes, and high ranking military professionals and he understand how to grow and improve their personal brand using his own CareerWise technique.


Read below to learn about the benefits of personal branding, our customized program, and how Game Changer coaching can help you or your business.



Clarify Your Brand

CareerWise by Tony Astro ® will help you develop a clear personal brand by identifying your strengths and weaknesses, values and preferences, and evaluating what sets you apart in your market.


We will take the time to clarify your goals and the overall mission for your business. CareerWise will help you understand your or the company’s role in the market. Then we will learn about your current position and help you to develop the strategy for your long-term goals


Then we will do a target assessment. If you don't know your audience then you don't know your business. Knowing the target audience is crucial before implementing the most successful strategy of communications and positioning.


Find Opportunities

CareerWise by Tony Astro ® will first establish what makes you or your company exceptional and bring this to your work or customers experience.


Then we will discover additional prospects for your brand or business by developing a tactical strategy that will let you leverage social media, content marketing, and traditional networking.


You will learn how to connect your brand successfully using your elevator pitch, individual branding speech, and develop promotional products to build credibility between clients, associates, and prospects.




Build your digital presence

You will learn the strategies to grow your brand or business by developing strategic partnerships and increasing brand visibility.


We will work with you to become recognized as Game Changer in your industry while achieving a life of significance and fulfillment.


CareerWise will do a thorough analysis of your personal digital footprint. If needed, then get the opinions of other people regarding you or your company because your personal brand is not how you see it, but what other people can tell each other it is.



WHAT THEY SAY ABOUT CAREERWISE BY TONY ASTRO

PERSONAL BRANDING BLOG


FREQUENTLY ASKED QUESTIONS

What is Personal Branding?

Personal Branding is your unique or exclusive promise of worth to a potential employer or to your target audience strongly expressed.

Where did it come from?

Personal Branding came about in the mid-90's from the concept that as companies have used branding successfully to attract their target audience, so successful professionals can do the same. Global thought leaders such as Tom Peters (who coined the phrase), Peter Montoya, William Arruda, David McNally and Karl Speak, have popularized the concept.

Who needs personal branding?

In today's world, everyone. From successful military personnel, business owners, athletes, professionals, and executives need a personal brand.

I don't live in Coastal Virginia, can we still work collectively?

Definitely! Counseling, mentoring and/or coaching is available via social media, telephone, email and video chat.


CHOOSE THE PERFECT PLAN

BASIC COUNSELING

Pre-Client Questionnaire

60 Minute Session

Brand Strategy Plan

30 Minute Follow- Up Call





ON-GOING COACHING

Pre-Client Questionnaire

Four (4) 60 Minute Sessions Per Month

Brand Strategy Plan

Goal Setting

Email Support


MENTORING


PROGRAM

Pre-Client Questionnaire

Assessments

Four(4) 60 Minute Sessions per month

Brand Strategy Plan

Unlimited Email and Text Messaging

Marketing Templates

Website Support

Content Creation






Thursday, November 27, 2014

26 of what we are Thankful for this Year.

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26 of what we are Thankful for this Year.
In November 1st, I started to thank one by one via Instagram on what me and my family are thankful for. Amidst the challenges and needs, if I tend to focus on those negative needs and challenge, it becomes a burden.  Just thinking about that one need such as:  finding a job, financing our business, helping my aging parents and other really depressing moments may become a burden to others too.  1 Thessalonians 5:18 says Give thanks in all circumstances; for this is the will of God in Christ Jesus for you.

All these blessings are not meant to brag or show how our life is so blessed, we still have needs and struggles.  But all these gratefulness are for the grace we were given from my Savior.  We know that all these blessings comes from my Provider.  James 1:17 says:  Every good gift and every perfect gift is from above, coming down from the Father of lights with whom there is no variation or shadow due to change.

So don’t seek help or blessings from me or people.  Seek blessings and guidance and He will provide.  Our Lord said from Philippians 4:6, do not be anxious about anything, but in everything by prayer and supplication with thanksgiving let your requests be made known to God.

Many of our needs are not broadcasted on social media but between us and God and sometimes to our group with the same faith.  We believe that prayers and gratitude can accomplish many things and reach all our goals.  God said in Psalm 20:4, May he grant you your heart’s desire and fulfill all your plans!

Here are 26 based on our 26 Day Countdown as posted daily on our social media.  Don't forget to checkout those photo collages at the end:

26: Grace Bible production team. 

25: People caring for mom keeping her healthy in California. 

24: Renewal of Vow.

23: Trip to London.  Thanks to our family host Ana, our 4 day visit to UK was the most memorable seeing some of the best sights in the world:  Buckingham Palace, London Eye, National Gallery, Tower of London, Big Ben, London Dungeon, Harrods, daily Metro rides to Oxford, Picadilly, Trafalgar, etc.

22: Veteran. Thanks for being a part of the 1% of the population who have served and retired after 23 years.

21: Our positive health and accident free year.  Learning and living a positive healthy lifestyle.

20: Toastmasters, Knights of Columbus, Trusted Compass and other weekly networking. 

19: People caring for Dad keeping him healthy in the Philippines.

18: Virginia Beach public facilities.

17: Trip to Germany.  Berlin, Hamburg, Ramstein, Kaiserlautern and living with Kristina of Berlin as our British local host for a week.  What an awesome experience of nature, city life.
16: Financial because of Savvy Wife, Faithful Provider & Frugal Lifestyle.
15: Trip to France (Paris, Versailles, Lille, Louvre and other suburbs) and getting acquainted with Nat and Joel.  Thanks to manang Mel for introducing us and staying with them for a week in Versailles.
14:  Family time after Navy Retirement (Movies, sports, house chores).
13:  Daily meet up at the Beach.  Meeting all the community, various breeds of dogs, working out and quiet moments, trip to beach park.
12:  Trip to Sweden (Malmo) and meeting our very cool Scandinavian host, Lars for 4 days.
11:  Retirement Ceremony at Ely Hall with Friends and family.  What an event (see our  YouTube for one hour ceremony, speech).
10:  Our move to Virginia Beach.  The benefit of going to one of the best school in VA and beautiful beach community neighborhood.  Near every single best restaurant, shops, museums, State park, etc.  All within 10 miles.  And the Beach?  I can swim even without wet suit I use to wear in California.
9:  Trip to Prague, Czech Republic and getting acquainted with Sondra for 4 days.
8:  Trip to Denmark Copenhagen and traveling highlights of other Scandinavian culture.
7:  Getting rid of Cable TV and hacking our Electronic lifestyle with Apps and useful gadgets.  (see www.tonyastro.com for how I save hundreds of $$$ using appropriate Apps & Tools)
6:  Being a freelance counselor, entrepreneur, public speaker, blogger and other means to keep me busy, creative, timely and eventually more useful.
5:  DAV, Medical and retirement benefits.
4: Our Monday group and friends.  Real people who tag, comments & Like in our face.  All the dinner, get together and being open to one another.  Thanks Eric, Destiny, Sylvia, Don, Jennifer, Brad, Laurie, Brett, Amy for all your real friendship and accountability with our faith.  Lito, Joyce, Lalaine & other old time friends – thanks for being there.
3:  Our super nice neighborhood.   Dave, Dale, Dee, Fely and the Tuesday potluck and special holiday parties at the beach.  Thanks for making this place a resort life neighborhood.
2:   Trip to Amsterdam, Netherlands.  Thanks to our host Pierre and Filipino friends for making our 4 day stay in Holland and true memorable experience:  The Heineken Beer factory, Sam’s biking in the busy street of Amsterdam (the bike capital of the world), subway, museum, basketball with locals.
1:  Trip to Brussel, Belgium.  The square and food was the best.  Very European.  Visit to EU capital and the daily bus ride at night and living the local with Tone, our Vietnamese host.

Those are just my random blessings we had this year that took place from last Thanksgiving to 2014. I am pretty sure there is more of those (some seems redundant from last year), like the people who supported and gave us opportunity to move on and grow (we did not mention all that I may miss some).  There are also needs and concerns that is better discuss in private and with close friends.  Maybe I can write those when there is also holiday called Needs Day or Whining Day.  

We know, whatever we do and receive, the credit is to our Father.  Colossians 3:17, And whatever you do, in word or deed, do everything in the name of the Lord Jesus, giving thanks to God the Father through him.

So next time when I post something nice about our life, it’s not bragging, it’s giving thanks.  Remember what He said in Isaiah 12:4-5, And you will say in that day: “Give thanks to the Lord, call upon his name, make known his deeds among the peoples, proclaim that his name is exalted. “Sing praises to the Lord, for he has done gloriously; let this be made known in all the earth.

PS.  Special thanks to Sam & Myla.  Here is some highlight of them together this year:

https://www.youtube.com/watch?v=W7f3tOhUHSM


































Tuesday, November 25, 2014

Book Review of Mitch Horowitz: One SImple Idea (History of the Positive Thinking Movement)

6:21:00 PM 1
Book Review of Mitch Horowitz: One SImple Idea  (History of the Positive Thinking Movement)




Mitch Horowitz was able to reinforce some of the ideas brought about by the sort of books I’ve read growing up:  Positive Thinking/Psychology “feel good”, metaphysical books which he identifies all as “One Simple Idea”.  From the Bible to superficial books (which he thought was not so he brought history and perspective), Positive thinking gurus:  Dale Carnegie to Anthony Robbins, Grow rich guru: Napoleon Hill to Surgeon: Maxwell Maltz to mystic Edgar Cayce (I only mention some of those whose books I actually read).    He wants to point out if these philosophies, new thought, esoteric ideas or metaphysical books or ideas really work (let me see, am I rich yet?  Am I successful & highly evolve yet? Hmmm.)  Since my senior high, these are the only books I read because it’s easy to read than novels or textbooks or science fiction.  It made an impact on me how our thoughts actually influence our present and future but science can’t prove it (he tried on this book) as mentioned on Chapter 8. 

One Simple Idea is organized by era and styles of how these modern belief (back then) of “Nothing is impossible” from Ronald Reagan to Nike’s “Just Do It” – it was tackled with history and convincing background of each authors or founders of this new thought ideas.
Horowitz discusses how prominent writers such as Stephen Covey, Ken Blanchard, Wayne Dyer even born again pastors: Pat Robertson and Robert Schuller of Crystal Cathedral to Psychic Krishnamurti (all I’ve read but necessarily finish all chapters)came up with such semi conclusion or thoughts on how God, mind or thoughts can influence our present and future.

As an avid reader on topics of Christianity, mysticism, business theories, how to succeed in life, Life Hacker topics, I’ve considered this book a pleasure and a balance and easy to read.