September 2016 - Tony Astro - Advisor, Businessman, Consultant

CareerWise by Tony Astro - Bringing Your Personal Brand to Life

Featured Post

Prime & Safe: Take care of Yourself First. A Personal Wellness Plan as a Counselor by Tony Astro

With the strain of our job as consultants or counselors, health and fitness or wellness is very vital to how we communicate, share ou...




Bring your Personal Brand to Life.

Express your brand and get vibrant on what is exceptional and different about what you have to offer the world.



The CareerWise Personal Branding Portfolio

Developed by Dr. Tony Astro, a 20-year career development counselor and 10-year marketing director, the CareerWise Portfolio is a personal branding toolkit. Following a proven system, it was designed to help you evaluate your skills, identify your unique areas of opportunity, and develop a plan to put yourself out there in the digital age.

Connection. Communication. Culture (Branding). Commerce (Marketing) – these 4 Cs are crucial to your personal branding and career or business success.

Building your career or attracting new partners or clients, the 4 Cs are the you’re your first impression can be misunderstood because of poor communication, connection, branding or marketing yourself.

In whatever field you are in like military or corporate or an artist or a CEO, the right personal branding establishes you as the leader in your chosen or current field, CareerWise by Tony Astro will be able to guide you or your team to stand distinctly from the competition.


INSIDE THE BOX


Quarterly Brand Planning Outlook

Plot your annual personal branding moves quarter by quarter with goal and revenue planning calendar


The Little Book of Brand Lessons

– 30 Lessons on business, branding and social media. Get inspiration as you confront and move past the issues that typically hold new brand-builders back.


The Personal Brand Development Toolkit

70+ pages of instructional material, how to worksheets, templates and guided exercises in a custom 3-ring binder


Brand Audio Training

Get fired up with the 60-minute jumpstart audio training and learn how to build your brand around your expertise. Apply this powerful new mindset when you dive into the personal branding toolkit's 70+ pages of guided brand building exercises and create your annual plan quarter by quarter.

Who is your CareerWise Counselor?

For over a decade, Tony Astro has worked with individuals and team facing a variety of career challenges and life transition. Whether re-entering the labor force after the military or a career interruption or getting started in a new job, Tony is proficient at training, counseling, coaching and mentoring his clients on how to build their personal brand to develop a stand out contender in their selected arena. Tony also works with professionals to give them the tools to advance in their careers in their chosen fields utilizing techniques to help clients market themselves internally and to become thought leaders in their fields.


Since 1992 Tony Astro has helped military students as Educational Services counselor from the Navy. Most of them are also athletes, and high ranking military professionals and he understand how to grow and improve their personal brand using his own CareerWise technique.


Read below to learn about the benefits of personal branding, our customized program, and how Game Changer coaching can help you or your business.



Clarify Your Brand

CareerWise by Tony Astro ® will help you develop a clear personal brand by identifying your strengths and weaknesses, values and preferences, and evaluating what sets you apart in your market.


We will take the time to clarify your goals and the overall mission for your business. CareerWise will help you understand your or the company’s role in the market. Then we will learn about your current position and help you to develop the strategy for your long-term goals


Then we will do a target assessment. If you don't know your audience then you don't know your business. Knowing the target audience is crucial before implementing the most successful strategy of communications and positioning.


Find Opportunities

CareerWise by Tony Astro ® will first establish what makes you or your company exceptional and bring this to your work or customers experience.


Then we will discover additional prospects for your brand or business by developing a tactical strategy that will let you leverage social media, content marketing, and traditional networking.


You will learn how to connect your brand successfully using your elevator pitch, individual branding speech, and develop promotional products to build credibility between clients, associates, and prospects.




Build your digital presence

You will learn the strategies to grow your brand or business by developing strategic partnerships and increasing brand visibility.


We will work with you to become recognized as Game Changer in your industry while achieving a life of significance and fulfillment.


CareerWise will do a thorough analysis of your personal digital footprint. If needed, then get the opinions of other people regarding you or your company because your personal brand is not how you see it, but what other people can tell each other it is.



WHAT THEY SAY ABOUT CAREERWISE BY TONY ASTRO

PERSONAL BRANDING BLOG


FREQUENTLY ASKED QUESTIONS

What is Personal Branding?

Personal Branding is your unique or exclusive promise of worth to a potential employer or to your target audience strongly expressed.

Where did it come from?

Personal Branding came about in the mid-90's from the concept that as companies have used branding successfully to attract their target audience, so successful professionals can do the same. Global thought leaders such as Tom Peters (who coined the phrase), Peter Montoya, William Arruda, David McNally and Karl Speak, have popularized the concept.

Who needs personal branding?

In today's world, everyone. From successful military personnel, business owners, athletes, professionals, and executives need a personal brand.

I don't live in Coastal Virginia, can we still work collectively?

Definitely! Counseling, mentoring and/or coaching is available via social media, telephone, email and video chat.


CHOOSE THE PERFECT PLAN

BASIC COUNSELING

Pre-Client Questionnaire

60 Minute Session

Brand Strategy Plan

30 Minute Follow- Up Call





ON-GOING COACHING

Pre-Client Questionnaire

Four (4) 60 Minute Sessions Per Month

Brand Strategy Plan

Goal Setting

Email Support


MENTORING


PROGRAM

Pre-Client Questionnaire

Assessments

Four(4) 60 Minute Sessions per month

Brand Strategy Plan

Unlimited Email and Text Messaging

Marketing Templates

Website Support

Content Creation






Thursday, September 22, 2016

Is Promotional Social Video Worth the Investment?

2:58:00 PM 0
Is Promotional Social Video Worth the Investment?
As I started to help startups and individuals brand themselves on promotional products including social media, I see a great opportunity in videos and why Social Media with videos are your best return on investment to bring your brand to life. Here is to answer every investors, entrepreneurs, bootstrapping business people ask: How Much is a Promotional Social and Videoxplainer (aka Explainer) video products?
From 8 Facts why Social Media Videos are your Best Return on Investment: http://videochef.co/8-facts-social-media-videos-best-return-investment/
The number one question I hear from my network is how much (like anything this days - it is always how much) is a Promotional Social and Videoxplainer video products cost. But know that you can find a various range of prices out there anywhere from fifteen hundred dollars to fifty thousand dollars. I think most of the things we buy - the amount you pay depends on a wide variety of factors. In this case, the style or type and length of the video are the two most important.

Visit Mvoss Creation for variety of samples of Mvoss Creation Promotional Social Video Products
Pricing is also affected by the good quality of work, level of detail in customization The experience of the team (here at Mvoss Creation we have independent graphic artist and editors) and how busy or in demand it is. Many people (specially startups like us) are surprised even shocked when they first hear how much Promotional Social and Videoxplainer video products cost. We all need to understand the amount of time and effort that go into producing one.
Yes viral and authentic videos work but you need a variety to get your social media going.
It's challenging to think (I can understand) just where your money is going and so at Mvoss Creation we create basic ($200-500) to handcrafted videos. Also depends on the stage on what the project required. It needs individual time and attention on certain stages. Each animation (presentation or social or musical) can take weeks for detailed oriented. We try hard to get it just right in fact the typical project takes eight to 10 weeks to complete and involves six or more separate steps. If it seems like a lot of work, it is . It doesn't include the many hours a emails, meetings, calls, revisions, renderings, uploads and more.

Still wondering if this is all worth it. Don't forget about the return in addition to helping your potential customers better understand your company. Promotional Social and Videoxplainer video products should be treated like an investment and one with a measurable ROI.
According to Kissmetric survey who spent fifty thousand dollars to cover story through an explainer video it resulted in five million new customers and for $24 million dollars in revenue


Visit our Facebook page or www.mvoss.net for samples of various social media videos created by Mvoss Creation
How much will it cost? We can't speak for the competitors but Mvoss Creation is here to help startups (not too much on big national companies) so we only charge $120/hour (typically a basic takes 3 hours and price is subject to increase). Compared that to national video production who charges $10,000 to 15,000 per minute. Yes per minute. That is a lot of investment and huge penny and dropping that kind of cash and a video is not for everybody if you're a bootstrapping start-up. So we at Mvoss Creation is here to help you do this.
To prove my case, would you have rather read or watch and listen to this on video:

So the next time you hear the cost a Promotional Social and Videoxplainer video products, remember all that goes into it and even more all that you can get out of it.
Tony Astro, MBOM, CMF is a Co-Owner of Mvoss Creation LLC providing almost two decades of career coaching and almost 10 years of marketing and branding experience serving all across the country focusing in serving diverse clientele from startups to government customers. Follow him on Facebook and Twitter Navy Career Wise, @chiefcounselor, Mvoss Creation Promotional Products, Lifewise by Tony Astro - Navy Veteran: Adventures on...


Wednesday, September 21, 2016

Minding Your Cultural Gap for Leadership

5:47:00 PM 0
Minding Your Cultural Gap for Leadership
One of the key to leadership is understanding other people's culture. For example people who live in a Japanese culture have different ways of understanding of communicating their ideas. Yes, even those who were born and raised in America but with strong immigrant parents tends to have high context cultural gap. Americans just confidently speak up their mind but most Japanese or most Asian culture (like myself from the Philippines) tends to "read the atmosphere" or tends not to express well but rather interpret people's body language more (this goes with French people as well). Check out your cultural literacy. Use this free 20 assessment questionnaire - it is well worth knowing yours (Harvard Business hyperlink below the end of my discussion).
A few examples when I was in Japan after only being in America for 2 years, I can relate to many of the instances when Japanese who have high context culture (like most Asians including Philippines where I grew up) tends to be quiet after a discussion, just like me I was hesitant to ask questions right away.
A little over twenty five years later (fortunately or unfortunately) I have adapted some of the American cultures who have low context culture (likes to speak up and does not read between the lines and don't allow quiet pause during conversation).  These sometimes create a disconnection in many (still after 25 years of being an American) conversations specially because I communicate in a very Filipino culture at home.
It is funny but I tend to get along with people who grew up in a city where they are surrounded with diverse group of people, like New York City or Los Angeles. Most of them were exposed to various culture and myself who grew up in Manila for over 2.5 decades and then 2.5 decades from America tend to be aware of the many cultural manifestations of those people around me.  I still have a long way to learn though, I just have to be aware "where the other person" grew up most of their life and then I can understand and communicate better.
Knowing these cultural map - will help you understand and better your people and leadership skills Credit goes to Erin Meyer - developer of Culture Gap.
  • More on Culture Gap at www.erinmeyer.com
  • For 20 question assessment go to Harvard Business Review website at: https://goo.gl/bzXb8v