November 2016 - Tony Astro - Advisor, Businessman, Consultant

CareerWise by Tony Astro - Bringing Your Personal Brand to Life

Featured Post

Prime & Safe: Take care of Yourself First. A Personal Wellness Plan as a Counselor by Tony Astro

With the strain of our job as consultants or counselors, health and fitness or wellness is very vital to how we communicate, share ou...

Bring your Personal Brand to Life.

Express your brand and get vibrant on what is exceptional and different about what you have to offer the world.

The CareerWise Personal Branding Portfolio

Developed by Dr. Tony Astro, a 20-year career development counselor and 10-year marketing director, the CareerWise Portfolio is a personal branding toolkit. Following a proven system, it was designed to help you evaluate your skills, identify your unique areas of opportunity, and develop a plan to put yourself out there in the digital age.

Connection. Communication. Culture (Branding). Commerce (Marketing) – these 4 Cs are crucial to your personal branding and career or business success.

Building your career or attracting new partners or clients, the 4 Cs are the you’re your first impression can be misunderstood because of poor communication, connection, branding or marketing yourself.

In whatever field you are in like military or corporate or an artist or a CEO, the right personal branding establishes you as the leader in your chosen or current field, CareerWise by Tony Astro will be able to guide you or your team to stand distinctly from the competition.


Quarterly Brand Planning Outlook

Plot your annual personal branding moves quarter by quarter with goal and revenue planning calendar

The Little Book of Brand Lessons

– 30 Lessons on business, branding and social media. Get inspiration as you confront and move past the issues that typically hold new brand-builders back.

The Personal Brand Development Toolkit

70+ pages of instructional material, how to worksheets, templates and guided exercises in a custom 3-ring binder

Brand Audio Training

Get fired up with the 60-minute jumpstart audio training and learn how to build your brand around your expertise. Apply this powerful new mindset when you dive into the personal branding toolkit's 70+ pages of guided brand building exercises and create your annual plan quarter by quarter.

Who is your CareerWise Counselor?

For over a decade, Tony Astro has worked with individuals and team facing a variety of career challenges and life transition. Whether re-entering the labor force after the military or a career interruption or getting started in a new job, Tony is proficient at training, counseling, coaching and mentoring his clients on how to build their personal brand to develop a stand out contender in their selected arena. Tony also works with professionals to give them the tools to advance in their careers in their chosen fields utilizing techniques to help clients market themselves internally and to become thought leaders in their fields.

Since 1992 Tony Astro has helped military students as Educational Services counselor from the Navy. Most of them are also athletes, and high ranking military professionals and he understand how to grow and improve their personal brand using his own CareerWise technique.

Read below to learn about the benefits of personal branding, our customized program, and how Game Changer coaching can help you or your business.

Clarify Your Brand

CareerWise by Tony Astro ® will help you develop a clear personal brand by identifying your strengths and weaknesses, values and preferences, and evaluating what sets you apart in your market.

We will take the time to clarify your goals and the overall mission for your business. CareerWise will help you understand your or the company’s role in the market. Then we will learn about your current position and help you to develop the strategy for your long-term goals

Then we will do a target assessment. If you don't know your audience then you don't know your business. Knowing the target audience is crucial before implementing the most successful strategy of communications and positioning.

Find Opportunities

CareerWise by Tony Astro ® will first establish what makes you or your company exceptional and bring this to your work or customers experience.

Then we will discover additional prospects for your brand or business by developing a tactical strategy that will let you leverage social media, content marketing, and traditional networking.

You will learn how to connect your brand successfully using your elevator pitch, individual branding speech, and develop promotional products to build credibility between clients, associates, and prospects.

Build your digital presence

You will learn the strategies to grow your brand or business by developing strategic partnerships and increasing brand visibility.

We will work with you to become recognized as Game Changer in your industry while achieving a life of significance and fulfillment.

CareerWise will do a thorough analysis of your personal digital footprint. If needed, then get the opinions of other people regarding you or your company because your personal brand is not how you see it, but what other people can tell each other it is.




What is Personal Branding?

Personal Branding is your unique or exclusive promise of worth to a potential employer or to your target audience strongly expressed.

Where did it come from?

Personal Branding came about in the mid-90's from the concept that as companies have used branding successfully to attract their target audience, so successful professionals can do the same. Global thought leaders such as Tom Peters (who coined the phrase), Peter Montoya, William Arruda, David McNally and Karl Speak, have popularized the concept.

Who needs personal branding?

In today's world, everyone. From successful military personnel, business owners, athletes, professionals, and executives need a personal brand.

I don't live in Coastal Virginia, can we still work collectively?

Definitely! Counseling, mentoring and/or coaching is available via social media, telephone, email and video chat.



Pre-Client Questionnaire

60 Minute Session

Brand Strategy Plan

30 Minute Follow- Up Call


Pre-Client Questionnaire

Four (4) 60 Minute Sessions Per Month

Brand Strategy Plan

Goal Setting

Email Support



Pre-Client Questionnaire


Four(4) 60 Minute Sessions per month

Brand Strategy Plan

Unlimited Email and Text Messaging

Marketing Templates

Website Support

Content Creation

Wednesday, November 23, 2016

25 Practical Things I Appreciated in America as an Asian Immigrant this Year

8:40:00 PM 0
25 Practical Things I Appreciated in America as an Asian Immigrant this Year
In about two months, it will be my silver jubilee in America.

After 25 years as American (my adult life, 4 years of those are divided living in another country with Americans like Japan, Middle East, Europe and some years at sea) and 25 years as Filipino (my innocent and; younger years) I came to really appreciate both culture and both lifestyle.  There are things that I don’t (maybe on another negative blog when I feel like not inspiring anyone) appreciate in both culture but there are so many, in spite of the negative cultural clash happening in both the Philippines (or Asia) and this great country that I love, America –  that is meant to always be great, again and again. A lot of these are very personal and definitely some will cringe and disagree but many have applicable tips that I hope you can use.  Only in America:

1. Comfort and utilities – where else can a get to drink water straight from my tap faucet, take a warm shower, use an automatic garage.   Thanks to Virginia water system.

2. Wi-Fi and Unlimited Data from T-Mobile – I just switched from ATT this year after almost 8 years (before that we were in Verizon) and couldn’t be happier.  Thanks to 8 months of great free streaming that no other services provide.

3. Costco, Apps and memberships – we decided to get back to Costco membership and getting our new S7 (10 months ago) for free paid off our 6 years of annual membership (pretty much) through T-Mobile Costco special deals.  (Tip:  go to Costco for your phone services instead of going directly to stores).  And we got our favorite Yakisoba and other Costco only brands.  I also scored some great deals of office equipment, AudioBooks using Apps like OfferUp, Hoopla, OverDrive, Linda, Amazon Kodi FireTV, etc.

4. Living the beach life – we moved 8 months ago in our new home after 2 years of searching for that perfect home / getaway.  We are here for the long haul.  We know it is senior friendly because my 86 year old mom just “rented” our room downstairs.

5. Almost 28,000 followers combined – It matters because I know I am connected to a wide range of people who are free to agree and disagree with my post but continues to be open with a listening ear, eyes and swipe from their smartphones.  Thank you for listening and responding to our total active combined:

6. Facebook Professional – 2,099 friends.  Thank you for listening and liking.

7. LinkedIn - 4,512 followers / connection.  Thank you for the connecting, comments and congratulations.

8. Facebook Lifewise  - 16, 278 subscribers.  Thank you for liking, sharing and reacting.

9. Facebook Chiefpreneur – with our 635 group members.  Thank you for participating and posting.

10. Facebook Mvoss Creation Page - 1,334 subscribers.  Thank you for sharing the videos and networking.

11. Facebook Tony Astro Pages (Pinoy Puro, Photodea, Daisyland, 💜 FB Page, Photodea) <3 and="" daisyland="" faith="" p="" prayer="">

12. Facebook Mvoss Creation and Tony Astro Family (not counted and personal) – thank you for understanding my creed and criticisms, shallow wisdom and deep thoughts, conceited selfies and self-righteous sermons. 

13. Daily Daisyland – God created so many playground and we happen to live nearby that we get to witness grand and spectacular creations like sunrise at late 732 am, sunsets at almost 9pm.  We are thankful for letting us find this great wonderful location for sunbathing, suncrabbing, sunfishing and SunDaisy (it's an inside term for those who follow me on Instagram and Facebook on Mvoss Dogrunner)
14. Free healthy food – all summer long, there was no week we had no crabs or fish for meal fresh from the best of both world – The Atlantic Ocean and Chesapeake Bay.  Living in between this fertile bay and ocean was a true blessing.

15. Free access walk to Cape Henry / Fort Story State Park – a mile run gets us through inside the beautiful park by the ocean.  Thank you for your creation Lord.

16. Sam’s Piano Recital and being selected as Pianist of the Year 2016.

17. Sam’s new piano teacher.

18. Sam being selected on Principal’s List for All Straight “A”.

19. Sam competing for National Cubing competition in Los Angeles in June.

20. Our free round trip flight to California via Patriot Flight in June.

21. My free flight to California to pick up mom via Patriot Space A flight in November.

22. New clients for Mvoss Creation via Business Network International.

23. Back orders from overseas (Naples and Sigonella Italy), Federal and State clients.

24. 10 new Rave reviews on Mvoss Creation Video services and promotional products.

25. Network of new friends and public speaking engagement via Fusion Meet, Trusted Compass, Dale Carnegie, Chiefpreneur, BizConnect.

Well, there is actually more than 25 but because being halfway golden in the US and in my birth country I chose that number.  My family and I still have so many other more personal, simple events and wonderful people I would like to thank like those who helped my transition my mom from California to Virginia, those who helped Myla transition our move to our new home while my father passed away.  Also many other simple changes:  New office address at the heart of Virginia Beach, scoring deals on new purchases and avoiding losses in selling our equipment and tools.

Forgive me for not focusing on thanking people this year but I wanted to reflect and tell my other fellow Americans, fellow immigrant and fellow Filipinos that THERE ARE SO MANY TO BE THANKFUL FOR.  I was really surprise that I can go on and on.  America is great in spite of whom you voted for in this last election and I am very positive that our division will be healed soon.  Our good Lord is great and has chosen so many flawed leaders in the bible that HE alone (yes our God alone) can make him or her great like Abraham (old), Elijah (suicidal), Joseph (abused), Job (bankrupt), Noah (drunkard), Jacob (cheater), David (murderer), Peter (denied Christ), Samson (womanizer).

I hope that I did not sound to be bragging and pompous and don't mean to pontificate but I have SO MANY MORE that I am still STRUGGLING and needs attention for hard prayers.  I just don't need to share the negative in a public way.  But I feel positive in the next 25 days, 25 months of being an American (no dash or a different kind or color of American)

So if you think our new American leader is flawed, Romans 8:28 said:  “And we know that in all things God works for the good of those who love him, who have been called according to his purpose.”   So give him a chance to make our World and America even greater again and again.
I hope this inspire you coming from a poor Filipino immigrant who had a history of epilepsy, a failed pastor / chaplain, who lost his two homes and; filed for bankruptcy was able to rise up again and again and come out with more than 25 things to be thankful for.  But again, please don’t feel bad because just like anyone - I have 25 more flaws and problems that I am struggling for and still praying for in the next 25 days.

Thank You Lord and happy thanks.