2017 - Tony Astro - Advisor, Businessman, Consultant

CareerWise by Tony Astro - Bringing Your Personal Brand to Life

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Prime & Safe: Take care of Yourself First. A Personal Wellness Plan as a Counselor by Tony Astro

With the strain of our job as consultants or counselors, health and fitness or wellness is very vital to how we communicate, share ou...

Bring your Personal Brand to Life.

Express your brand and get vibrant on what is exceptional and different about what you have to offer the world.

The CareerWise Personal Branding Portfolio

Developed by Dr. Tony Astro, a 20-year career development counselor and 10-year marketing director, the CareerWise Portfolio is a personal branding toolkit. Following a proven system, it was designed to help you evaluate your skills, identify your unique areas of opportunity, and develop a plan to put yourself out there in the digital age.

Connection. Communication. Culture (Branding). Commerce (Marketing) – these 4 Cs are crucial to your personal branding and career or business success.

Building your career or attracting new partners or clients, the 4 Cs are the you’re your first impression can be misunderstood because of poor communication, connection, branding or marketing yourself.

In whatever field you are in like military or corporate or an artist or a CEO, the right personal branding establishes you as the leader in your chosen or current field, CareerWise by Tony Astro will be able to guide you or your team to stand distinctly from the competition.


Quarterly Brand Planning Outlook

Plot your annual personal branding moves quarter by quarter with goal and revenue planning calendar

The Little Book of Brand Lessons

– 30 Lessons on business, branding and social media. Get inspiration as you confront and move past the issues that typically hold new brand-builders back.

The Personal Brand Development Toolkit

70+ pages of instructional material, how to worksheets, templates and guided exercises in a custom 3-ring binder

Brand Audio Training

Get fired up with the 60-minute jumpstart audio training and learn how to build your brand around your expertise. Apply this powerful new mindset when you dive into the personal branding toolkit's 70+ pages of guided brand building exercises and create your annual plan quarter by quarter.

Who is your CareerWise Counselor?

For over a decade, Tony Astro has worked with individuals and team facing a variety of career challenges and life transition. Whether re-entering the labor force after the military or a career interruption or getting started in a new job, Tony is proficient at training, counseling, coaching and mentoring his clients on how to build their personal brand to develop a stand out contender in their selected arena. Tony also works with professionals to give them the tools to advance in their careers in their chosen fields utilizing techniques to help clients market themselves internally and to become thought leaders in their fields.

Since 1992 Tony Astro has helped military students as Educational Services counselor from the Navy. Most of them are also athletes, and high ranking military professionals and he understand how to grow and improve their personal brand using his own CareerWise technique.

Read below to learn about the benefits of personal branding, our customized program, and how Game Changer coaching can help you or your business.

Clarify Your Brand

CareerWise by Tony Astro ® will help you develop a clear personal brand by identifying your strengths and weaknesses, values and preferences, and evaluating what sets you apart in your market.

We will take the time to clarify your goals and the overall mission for your business. CareerWise will help you understand your or the company’s role in the market. Then we will learn about your current position and help you to develop the strategy for your long-term goals

Then we will do a target assessment. If you don't know your audience then you don't know your business. Knowing the target audience is crucial before implementing the most successful strategy of communications and positioning.

Find Opportunities

CareerWise by Tony Astro ® will first establish what makes you or your company exceptional and bring this to your work or customers experience.

Then we will discover additional prospects for your brand or business by developing a tactical strategy that will let you leverage social media, content marketing, and traditional networking.

You will learn how to connect your brand successfully using your elevator pitch, individual branding speech, and develop promotional products to build credibility between clients, associates, and prospects.

Build your digital presence

You will learn the strategies to grow your brand or business by developing strategic partnerships and increasing brand visibility.

We will work with you to become recognized as Game Changer in your industry while achieving a life of significance and fulfillment.

CareerWise will do a thorough analysis of your personal digital footprint. If needed, then get the opinions of other people regarding you or your company because your personal brand is not how you see it, but what other people can tell each other it is.




What is Personal Branding?

Personal Branding is your unique or exclusive promise of worth to a potential employer or to your target audience strongly expressed.

Where did it come from?

Personal Branding came about in the mid-90's from the concept that as companies have used branding successfully to attract their target audience, so successful professionals can do the same. Global thought leaders such as Tom Peters (who coined the phrase), Peter Montoya, William Arruda, David McNally and Karl Speak, have popularized the concept.

Who needs personal branding?

In today's world, everyone. From successful military personnel, business owners, athletes, professionals, and executives need a personal brand.

I don't live in Coastal Virginia, can we still work collectively?

Definitely! Counseling, mentoring and/or coaching is available via social media, telephone, email and video chat.



Pre-Client Questionnaire

60 Minute Session

Brand Strategy Plan

30 Minute Follow- Up Call


Pre-Client Questionnaire

Four (4) 60 Minute Sessions Per Month

Brand Strategy Plan

Goal Setting

Email Support



Pre-Client Questionnaire


Four(4) 60 Minute Sessions per month

Brand Strategy Plan

Unlimited Email and Text Messaging

Marketing Templates

Website Support

Content Creation

Thursday, December 28, 2017

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It is undeniable that we have come from the industrial age to social media and that includes the hardware of it which is the computer, camera, tv, robot, travel agent, school, store – that most of us can afford.  Most of this fits in our pocket which is about 80% of what we “Liked” this year of 2017.   Yes, we carry those books (audio or Kindle), technology (apps), camera (travel) wherever we are, and here are some suggestions:

Randomly selected 20+17 Likable in alphabetical item:

1.       After Effects, AZ Screen, Adobe Creative, KineMaster, Magisto (Best Video Editors).  Apparently, movies can now be automatically edited using this app but still can be enhanced by your creativity.   

2.       Alexa or Echo (Best AI and Best Gadget).  Apparently, it is the number one item sold online, number one most downloaded apps both in android and IOS (Apple, a competitor).  I got this in 2016 for my birthday and purchased two more for our room.  Also upgraded with my new Kindle HD with Alexa and Firestick.  Our after dinner could not be more exciting with Jeopardy games or turning off our Christmas lights with ease.  Handy household intelligent gadget.  (Runnerup:  Firestick and OK Google)

Friday, November 24, 2017

100 Things (Random) I was Thankful For in 2017

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100 Things (Random)  I was Thankful For in 2017
There were so many things we are really thankful for this year.  So hard to remember but then, all i have to do is just look at my Dogrunner Instagram daily feeds at instagram.com/tonyastro/

  1.  Daisyland daily run.
  2. 3 days in Salamanca, Spain.
  3. Sam successful tryout for Great Neck Basketball team last Friday.
  4. Mom moving to John & Joyce’s Compassion Home Residence
  5. Arroz Caldo cooked by Myla in November 10
  6. Swimming in Cagliari, Italy
  7. 10 Year Anniversary of Mvoss Creation Promotional & Consulting (MCPC)
  8. The return of Dogrunner and Branding Random Show (#dbrshow)
  9. Agave Bar’s (Best Nacho of Virginia Beach) Wednesday night  
  10. State Election Day November 7

Monday, November 20, 2017

11 Books I Recommend for your Winter Days & What I {L}earned from them this Summer & my Fall

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11 Books I Recommend for your Winter Days & What I {L}earned from them this Summer & my Fall

This past summer and fall I have stumbled on 20 books (audio, Kindle and soft/hardbound) on career, culture & commerce (my choice and passion) but only finished reading 11 of them and would like to share them.  But first let me go straight to what I have learned just by reading these 11 books.  Can you figure out what books I am talking about just by reading "what I have Earned and Learned"?

Here is what I Learned and what I have Earned in these 11 books:
  1. What I learned: As a business owner of promotional and branding company I relate to Steve Jobs focus on simplicity of product and service and Bezo’s resilience diving into territories with courage from the failed Amazon Phone to acquiring Whole Foods, a grocery chain, who’ve seen this coming?
  2. What I learned: Follow your guts to create something new that the community needs not what is already in existence. Zero to One means we start from ground zero (as he did – he was a lawyer and know the educational background on business or marketing) to something he believes and passionate about.
  3. What I learned: All innovation starts with an individual (You or me in this case). To wow our client, boss or customers, we must be truly innovative and transformational. To be creative or innovative, I must create, compete, collaborate and control. I must ask myself, what is it that I am holding back that does not serve my goal – get rid of it.   When aiming, set high-quality goals, take multiple shots until I reach my goal and learn from the experience.
  4. What I learned: I should be aware of what I am thinking like a programmer. Use imagination and remove any constraints on us. Multitasking does not work, it is unproductive so do one thing at a time. Develop a habit by doing something consistent one thing at a time.
  5. What I learned: to succeed in life we must identify our true aim, improve and act on it and never look back on our setbacks and stay focus (chief aim) on our goal as well as to be passionately decisive, set a target date on our goals (chief aim). He gave us a formula for fine-tuning our health, wealth by asking: “What do I really want in my life?”. The “miracle” happens in unexpected ways so don’t expect to accomplish what we want in how we want it, but it will happen “miraculously” if we have a “definite chief aim”.
  6. What I learned: We are not a spectator or just drift like a bird “without wings”. Our main role is to “live forward” and follow our path by exploring our inner talents, and be aware our on “chains” that strangle us like regrets. This is not possible if we do not have a written long-term life plan. It is the only way to live with no regrets. If we missed an opportunity, it has forever gone – look for the next. It forces us to know every day that we have a better future and keeps us balance in different areas of our life.
  7. What I learned: People will not buy our idea or products if we do not tell them why they need it.   It is hard to convince someone even if we have all the facts. Once we communicate why we do it, we do not have to worry about convincing someone or selling our ideas – that is the ultimate point, the same thing in convincing or motivating ourselves in accomplishing our goals. This will also free us in many ways how we do our day to day life, just ask why we do it and move on.
  8. What I learned: I should be aware of all the people’s background why they respond differently than others or myself. I should develop agility and adjust my behavior and expectations as needed so we can communicate better to others.   Understanding culture is the key to success in      my personal life (knowing my friend is where they came from) and business (the multicultural background of my colleagues, clients, and employees) to develop empathy and influence to get our message across and sell our ideas to other culture – globally.