December 2010 - Tony Astro - Advisor, Businessman, Consultant

CareerWise by Tony Astro - Bringing Your Personal Brand to Life

Featured Post

Prime & Safe: Take care of Yourself First. A Personal Wellness Plan as a Counselor by Tony Astro

With the strain of our job as consultants or counselors, health and fitness or wellness is very vital to how we communicate, share ou...

Bring your Personal Brand to Life.

Express your brand and get vibrant on what is exceptional and different about what you have to offer the world.

The CareerWise Personal Branding Portfolio

Developed by Dr. Tony Astro, a 20-year career development counselor and 10-year marketing director, the CareerWise Portfolio is a personal branding toolkit. Following a proven system, it was designed to help you evaluate your skills, identify your unique areas of opportunity, and develop a plan to put yourself out there in the digital age.

Connection. Communication. Culture (Branding). Commerce (Marketing) – these 4 Cs are crucial to your personal branding and career or business success.

Building your career or attracting new partners or clients, the 4 Cs are the you’re your first impression can be misunderstood because of poor communication, connection, branding or marketing yourself.

In whatever field you are in like military or corporate or an artist or a CEO, the right personal branding establishes you as the leader in your chosen or current field, CareerWise by Tony Astro will be able to guide you or your team to stand distinctly from the competition.


Quarterly Brand Planning Outlook

Plot your annual personal branding moves quarter by quarter with goal and revenue planning calendar

The Little Book of Brand Lessons

– 30 Lessons on business, branding and social media. Get inspiration as you confront and move past the issues that typically hold new brand-builders back.

The Personal Brand Development Toolkit

70+ pages of instructional material, how to worksheets, templates and guided exercises in a custom 3-ring binder

Brand Audio Training

Get fired up with the 60-minute jumpstart audio training and learn how to build your brand around your expertise. Apply this powerful new mindset when you dive into the personal branding toolkit's 70+ pages of guided brand building exercises and create your annual plan quarter by quarter.

Who is your CareerWise Counselor?

For over a decade, Tony Astro has worked with individuals and team facing a variety of career challenges and life transition. Whether re-entering the labor force after the military or a career interruption or getting started in a new job, Tony is proficient at training, counseling, coaching and mentoring his clients on how to build their personal brand to develop a stand out contender in their selected arena. Tony also works with professionals to give them the tools to advance in their careers in their chosen fields utilizing techniques to help clients market themselves internally and to become thought leaders in their fields.

Since 1992 Tony Astro has helped military students as Educational Services counselor from the Navy. Most of them are also athletes, and high ranking military professionals and he understand how to grow and improve their personal brand using his own CareerWise technique.

Read below to learn about the benefits of personal branding, our customized program, and how Game Changer coaching can help you or your business.

Clarify Your Brand

CareerWise by Tony Astro ® will help you develop a clear personal brand by identifying your strengths and weaknesses, values and preferences, and evaluating what sets you apart in your market.

We will take the time to clarify your goals and the overall mission for your business. CareerWise will help you understand your or the company’s role in the market. Then we will learn about your current position and help you to develop the strategy for your long-term goals

Then we will do a target assessment. If you don't know your audience then you don't know your business. Knowing the target audience is crucial before implementing the most successful strategy of communications and positioning.

Find Opportunities

CareerWise by Tony Astro ® will first establish what makes you or your company exceptional and bring this to your work or customers experience.

Then we will discover additional prospects for your brand or business by developing a tactical strategy that will let you leverage social media, content marketing, and traditional networking.

You will learn how to connect your brand successfully using your elevator pitch, individual branding speech, and develop promotional products to build credibility between clients, associates, and prospects.

Build your digital presence

You will learn the strategies to grow your brand or business by developing strategic partnerships and increasing brand visibility.

We will work with you to become recognized as Game Changer in your industry while achieving a life of significance and fulfillment.

CareerWise will do a thorough analysis of your personal digital footprint. If needed, then get the opinions of other people regarding you or your company because your personal brand is not how you see it, but what other people can tell each other it is.




What is Personal Branding?

Personal Branding is your unique or exclusive promise of worth to a potential employer or to your target audience strongly expressed.

Where did it come from?

Personal Branding came about in the mid-90's from the concept that as companies have used branding successfully to attract their target audience, so successful professionals can do the same. Global thought leaders such as Tom Peters (who coined the phrase), Peter Montoya, William Arruda, David McNally and Karl Speak, have popularized the concept.

Who needs personal branding?

In today's world, everyone. From successful military personnel, business owners, athletes, professionals, and executives need a personal brand.

I don't live in Coastal Virginia, can we still work collectively?

Definitely! Counseling, mentoring and/or coaching is available via social media, telephone, email and video chat.



Pre-Client Questionnaire

60 Minute Session

Brand Strategy Plan

30 Minute Follow- Up Call


Pre-Client Questionnaire

Four (4) 60 Minute Sessions Per Month

Brand Strategy Plan

Goal Setting

Email Support



Pre-Client Questionnaire


Four(4) 60 Minute Sessions per month

Brand Strategy Plan

Unlimited Email and Text Messaging

Marketing Templates

Website Support

Content Creation

Friday, December 31, 2010

Our 20 Appreciations in 2010 and 11 Aspirations for 2011

10:16:00 AM 0
Our 20 Appreciations in 2010 and 11 Aspirations for 2011
Growing up in the Philippines, New Year’s Day or eve is not a cliché, it is a great celebration with a bang – the most fun I had, even more than Christmas actually. It’s a symbol of new life- like what God wants us to be “born again”. Jesus answered and said to him, "Truly, truly, I say to you, unless one is born again he cannot see the kingdom of God (John 3:3).

But living on this world is full of distraction, deceit & discipline-issues me and my family goes through everyday – it is tough to live alone and keep & live an ideal & keep an authentic life without God’s grace.

And so we continue to seek but continue to thank our Father God everyday and every year we publicly sum up our appreciation and aspirations. Me, Myla & Sam’s 20 thank you and 11 wishes for 2011:

Today, I write randomly thank You Lord for 2010 on the following events & grace:

1. Healing my father Carlito for his grave illness – a miracle indeed.
2. Finding a home for my mom Elena and all the hurdles she had and using Barbara to help her move around in Oxnard.
3. A great family time and bonding together with Myla & Sam after my 8 month deployment.
4. Myla for being such a true sport and keeping me grounded and live a healthier lifestyle to organize me and Sam.
5. Sam for excelling in school and sports and growing healthy and who loves God and also keeps both me & Myla live righteously.
6. A visit to Philippines (with Myla) and Malaysia, Singapore, Hongkong & Thailand during my deployment helped us renewed our ties, expand our horizon and understand differences.
7. A great and healthy physical body. My blood pressure is lower, daily exercise and maintains the ideal weight.
8. A great church – South Valley Christian who also keep us grounded and worship our Lord with joy and connect with new friends (you know who you are – I think 5 are in my FB network)
9. Settled my Capella Tuition and finish a few courses with a B+
10. Fix all our debts and credits and live a better lifestyle financially through discipline, Dave Ramsey & being thrifty.
11. New Friends
12. Loyal Friends who stood there for us in times of hardship.
13. Hosting BBQ, dinners and party with friends (hopefully I wish at least 1 family shows up in our New Year’s eve party)
14. Monthly road trips around the country, this year from San Diego to Oregon. We enjoyed Oregon the most because we get to connect with our longtime friend.
15. Family, relatives, friends who are doing well in their own physically, mentally and spiritually.
16. Mentors, counselors and pastors who writes and speaks to our heart and mind.
17. Living without a TV Cable. Gadgets could be culprit but in some ways it made us connected (FB), save memories (Canon Rebel) and save us tons of money (Windows Media, Torrent, Roku)
18. USS Nimitz on dry dock means no deployment for another year and so family time would be awesome.
19. Navy Housing was a blessing with all the amenities and utilities, we feel so materially blessed & our best decision – guided by the spirit on where to live.
20. A God who listens every day. A Holy Spirit who guides us every day. A Christ who saved us from our sins.

With all the blessings, what else could we plead and petition for? I know God wants the best for all of us and here are our 11 wishes for 2011:

1. Detach from our gadgets (iPhones, computer) and spend more old fashion social lifestyle.
2. Live a healthier lifestyle and rid of my addiction to rice.
3. Heal our discomfort of burping, blood-pressure & bulging.
4. Bless our family and friends with abundance specially our parents Papa, Mama, Nanay & Tatay.
5. Protect us from the deceit and shallow beauty of evil.
6. Give us more time to travel and more positive adventures.
7. Bless Sam to continue excelling in sports, school & service to God even more.
8. To expand our business MVOSS and gain momentum and real profit.
9. To start again and finish my doctorate with Capella and earn my credentials or certificates.
10. To make the right decision whether to retire from the Navy and get a new vocation.
11. To get promoted to Senior Chief.

By declaring these wishes - we hope that our prayers including our friends' and family's will keep us on check and live in the right direction. But God’s wish for us must still prevail, for He said: He guides the humble in what is right and teaches them his way (Psalm 25:9). Thank you Lord for an awesome year and may Your will & wishes NOT our will be done.

Our only wish now is that whoever reads this would inspire to thank our Lord and seek Him more in our great wishes. Happy New Year!

Tony, Sam & Myla