October 2012 - Tony Astro - Advisor, Businessman, Consultant

CareerWise by Tony Astro - Bringing Your Personal Brand to Life

Featured Post

Prime & Safe: Take care of Yourself First. A Personal Wellness Plan as a Counselor by Tony Astro

With the strain of our job as consultants or counselors, health and fitness or wellness is very vital to how we communicate, share ou...

Bring your Personal Brand to Life.

Express your brand and get vibrant on what is exceptional and different about what you have to offer the world.

The CareerWise Personal Branding Portfolio

Developed by Dr. Tony Astro, a 20-year career development counselor and 10-year marketing director, the CareerWise Portfolio is a personal branding toolkit. Following a proven system, it was designed to help you evaluate your skills, identify your unique areas of opportunity, and develop a plan to put yourself out there in the digital age.

Connection. Communication. Culture (Branding). Commerce (Marketing) – these 4 Cs are crucial to your personal branding and career or business success.

Building your career or attracting new partners or clients, the 4 Cs are the you’re your first impression can be misunderstood because of poor communication, connection, branding or marketing yourself.

In whatever field you are in like military or corporate or an artist or a CEO, the right personal branding establishes you as the leader in your chosen or current field, CareerWise by Tony Astro will be able to guide you or your team to stand distinctly from the competition.


Quarterly Brand Planning Outlook

Plot your annual personal branding moves quarter by quarter with goal and revenue planning calendar

The Little Book of Brand Lessons

– 30 Lessons on business, branding and social media. Get inspiration as you confront and move past the issues that typically hold new brand-builders back.

The Personal Brand Development Toolkit

70+ pages of instructional material, how to worksheets, templates and guided exercises in a custom 3-ring binder

Brand Audio Training

Get fired up with the 60-minute jumpstart audio training and learn how to build your brand around your expertise. Apply this powerful new mindset when you dive into the personal branding toolkit's 70+ pages of guided brand building exercises and create your annual plan quarter by quarter.

Who is your CareerWise Counselor?

For over a decade, Tony Astro has worked with individuals and team facing a variety of career challenges and life transition. Whether re-entering the labor force after the military or a career interruption or getting started in a new job, Tony is proficient at training, counseling, coaching and mentoring his clients on how to build their personal brand to develop a stand out contender in their selected arena. Tony also works with professionals to give them the tools to advance in their careers in their chosen fields utilizing techniques to help clients market themselves internally and to become thought leaders in their fields.

Since 1992 Tony Astro has helped military students as Educational Services counselor from the Navy. Most of them are also athletes, and high ranking military professionals and he understand how to grow and improve their personal brand using his own CareerWise technique.

Read below to learn about the benefits of personal branding, our customized program, and how Game Changer coaching can help you or your business.

Clarify Your Brand

CareerWise by Tony Astro ® will help you develop a clear personal brand by identifying your strengths and weaknesses, values and preferences, and evaluating what sets you apart in your market.

We will take the time to clarify your goals and the overall mission for your business. CareerWise will help you understand your or the company’s role in the market. Then we will learn about your current position and help you to develop the strategy for your long-term goals

Then we will do a target assessment. If you don't know your audience then you don't know your business. Knowing the target audience is crucial before implementing the most successful strategy of communications and positioning.

Find Opportunities

CareerWise by Tony Astro ® will first establish what makes you or your company exceptional and bring this to your work or customers experience.

Then we will discover additional prospects for your brand or business by developing a tactical strategy that will let you leverage social media, content marketing, and traditional networking.

You will learn how to connect your brand successfully using your elevator pitch, individual branding speech, and develop promotional products to build credibility between clients, associates, and prospects.

Build your digital presence

You will learn the strategies to grow your brand or business by developing strategic partnerships and increasing brand visibility.

We will work with you to become recognized as Game Changer in your industry while achieving a life of significance and fulfillment.

CareerWise will do a thorough analysis of your personal digital footprint. If needed, then get the opinions of other people regarding you or your company because your personal brand is not how you see it, but what other people can tell each other it is.




What is Personal Branding?

Personal Branding is your unique or exclusive promise of worth to a potential employer or to your target audience strongly expressed.

Where did it come from?

Personal Branding came about in the mid-90's from the concept that as companies have used branding successfully to attract their target audience, so successful professionals can do the same. Global thought leaders such as Tom Peters (who coined the phrase), Peter Montoya, William Arruda, David McNally and Karl Speak, have popularized the concept.

Who needs personal branding?

In today's world, everyone. From successful military personnel, business owners, athletes, professionals, and executives need a personal brand.

I don't live in Coastal Virginia, can we still work collectively?

Definitely! Counseling, mentoring and/or coaching is available via social media, telephone, email and video chat.



Pre-Client Questionnaire

60 Minute Session

Brand Strategy Plan

30 Minute Follow- Up Call


Pre-Client Questionnaire

Four (4) 60 Minute Sessions Per Month

Brand Strategy Plan

Goal Setting

Email Support



Pre-Client Questionnaire


Four(4) 60 Minute Sessions per month

Brand Strategy Plan

Unlimited Email and Text Messaging

Marketing Templates

Website Support

Content Creation

Tuesday, October 16, 2012

15 Things We Will Miss Living in Lemoore & California

10:31:00 PM 0
15 Things We Will Miss Living in Lemoore & California
We have about 15 more days before we make our final farewell to California for a long time before we return.  The beauty or beast of my job in the Navy is to move around and meet new people, places & pleasures.   The biggest and most important thing we will really miss are the people around us during the entire 4 years we were here (even on my deployments & helping Myla and Sam in my absence) but we cannot mention them all.   We have about 15 THINGS we are so THANKFUL for in our 48 months (minus my deployments & underway) of living in Lemoore.  These are just the few that we can think of right now:  The 15 People, Places and Pleasures we will miss in the Valley.

1.  South Valley Christian Church
The best church from coast to coast.  All the pastors were on top of their game and the community have kept us focus in service to the community and God through worship and networking.  We love you and we will miss the Vacation Bible Adventure, Praise Team and our weekly sermons from pastor Jeff.

2.  Neutra Elementary School
From kindergarten to grade 3, from Spelling Bee winner to Top 3 student, he develop himself into a true academic and team player at the very young age.  We are so lucky to get him in one of the best school in California.

3.  Navy Base Housing Convenience
After 18 years in the Navy we took the hook of staying in Navy Housing and it was an amazing 4 years of convenience.  The hospital, mini-mart, Fleet and Family, McDo, Parks, Pools, Spuds and all conveniences are all walking distance from our home.

4.  Pacquaio Party with the Amores & Other Pinoy Parties & Pinoy Turo-Turo
From San Diego to Port Hueneme to Hanford - there is always pinoys everywhere in California.  From Jolibee in Bay Area to Seafood City in San Diego to Zeny's of Lemoore.  We will miss my kalahi, katropa and kabayans. If you want to blend in, California is the place to be.

5.  Utilities
There is no doubt we save a lot of money, time and stress from the hassles of being a homeowner for once.  We should have tried this before but it was an experience and eventually we have to face reality that we have to be on our own so we will not be spoiled again by living in housing again, but it was a great experience.

6.  Yosemite and Sequoia National Park
Many knows we love to travel and our favorite is going through God's playground:  the beach, the mountains, the lake and parks.  Two of the best National Park we have been through from coast to coast is the Yosemite and Sequoia and we are so lucky to be in the central valley for 4 years and an annual park card holder - it's worth the trip.

7.  "Shoveling the Snow - Free" Winter
Yeah, everyone in the upper East Coast can relate to what we've been through when we were in Connecticut for few years, we did not miss the shoveling in our front yard but we never really hated the snow.  We did miss the white Christmas but we will surely miss checking in at the beach motel in Point Mugu on Christmas in California.

8.  Mortgage and Maintenance Free Navy Housing
Living in military housing was a benefit not many appreciates specially those who are already in the military.  We enjoyed it after 20 years in the Navy, the last 4 years was the only time we live in housing and we enjoyed the convenience of not worrying about home owners, maintenance and other hassles of owning a house.

9.  Sam's Daily Sports
Basketball, Baseball, Swimming, Football, Soccer - those sports that Sam enjoyed, developed and excel in the last 4 years help him stay out of video games and kept him alert and strong and prepare him for bigger discipline later.  The coaches were great and attending every single one of them was really a pleasure (well not really on the hot summer above 90s).  He also excel in playing Tennis, Walleyball with us and he is great in Karate as well.  The Navy base have great and active program sports for Sam and we will miss it.

10.  *** Friends and Neighbors ***
I will not mention every single names but you know who you are.  The meetings and parties were truly memorable and when we need a quick sitter for Sam, you are always there for us. 

11.  Business Contacts
Finally, Myla can say that we actually had more business profits here in Lemoore versus Connecticut in our MVOSS Creation printing business.  Although we may lose some of the clients due to our move, we develop our contacts and business skills from team sports shirts and retirement souvenirs and church uniform and special promotional products.  What a great time for business.

12.  Small Town Community 
It was shocking at first for us who grow up in the city and living in a suburbs for awhile in Ventura and New England when we first move to Lemoore whose mall is basically Kmart unless you drive further to Hanford.  The cattle of cows & goats, garlic and cotton field in all our drives daily from work to home was a sight we may miss when we move back to the city.   

13.  Day trips to San Francisco, Los Angeles, Orange County, Santa Barbara, Silicon Valley
Some of the most sophisticated city (next to our ultimate favorite Chicago and NYC) are a pleasure to visit and a sure treat for us "city people".  We will miss the shops, the museums, the concerts and other crowds unique to cool California.

14.  Weekend trips to San Diego, Las Vegas & Friends in Ventura County
Point Mugu is home with all my friends and my mom and never get tired of seeing some of the best people in our life.  We have some of the most memorable moments in San Diego where 2 of my last squadron deploys onboard Lincoln and Nimitz.  San Diego coast, Kona Kai Hotel, Balboa Park, Zoo, Legoland and SeaWorld are just some of Sam's favorite parks and Myla's getaways.

15.  Monthly road trips to Pacific Coast Highway
Morro, Pismo, Laguna, Huntington, Avila, Santa Barbara and all the beautiful beaches in PCH - cold but Sam can tolerate them even without the wet suits

But don't be sad our Lemoore and California friends, there is always this blog and Facebook to get us connected.  I am pretty sure that stocks for Facebook is still viable and will last for another 5 years to be a means to get connected.  Get those Androids and iPhones in your hand everyday and you will be with us everyday unless you're not on 4G LTE or have a strong WiFi.