January 2014 - Tony Astro - Advisor, Businessman, Consultant

CareerWise by Tony Astro - Bringing Your Personal Brand to Life

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Prime & Safe: Take care of Yourself First. A Personal Wellness Plan as a Counselor by Tony Astro

With the strain of our job as consultants or counselors, health and fitness or wellness is very vital to how we communicate, share ou...

Bring your Personal Brand to Life.

Express your brand and get vibrant on what is exceptional and different about what you have to offer the world.

The CareerWise Personal Branding Portfolio

Developed by Dr. Tony Astro, a 20-year career development counselor and 10-year marketing director, the CareerWise Portfolio is a personal branding toolkit. Following a proven system, it was designed to help you evaluate your skills, identify your unique areas of opportunity, and develop a plan to put yourself out there in the digital age.

Connection. Communication. Culture (Branding). Commerce (Marketing) – these 4 Cs are crucial to your personal branding and career or business success.

Building your career or attracting new partners or clients, the 4 Cs are the you’re your first impression can be misunderstood because of poor communication, connection, branding or marketing yourself.

In whatever field you are in like military or corporate or an artist or a CEO, the right personal branding establishes you as the leader in your chosen or current field, CareerWise by Tony Astro will be able to guide you or your team to stand distinctly from the competition.


Quarterly Brand Planning Outlook

Plot your annual personal branding moves quarter by quarter with goal and revenue planning calendar

The Little Book of Brand Lessons

– 30 Lessons on business, branding and social media. Get inspiration as you confront and move past the issues that typically hold new brand-builders back.

The Personal Brand Development Toolkit

70+ pages of instructional material, how to worksheets, templates and guided exercises in a custom 3-ring binder

Brand Audio Training

Get fired up with the 60-minute jumpstart audio training and learn how to build your brand around your expertise. Apply this powerful new mindset when you dive into the personal branding toolkit's 70+ pages of guided brand building exercises and create your annual plan quarter by quarter.

Who is your CareerWise Counselor?

For over a decade, Tony Astro has worked with individuals and team facing a variety of career challenges and life transition. Whether re-entering the labor force after the military or a career interruption or getting started in a new job, Tony is proficient at training, counseling, coaching and mentoring his clients on how to build their personal brand to develop a stand out contender in their selected arena. Tony also works with professionals to give them the tools to advance in their careers in their chosen fields utilizing techniques to help clients market themselves internally and to become thought leaders in their fields.

Since 1992 Tony Astro has helped military students as Educational Services counselor from the Navy. Most of them are also athletes, and high ranking military professionals and he understand how to grow and improve their personal brand using his own CareerWise technique.

Read below to learn about the benefits of personal branding, our customized program, and how Game Changer coaching can help you or your business.

Clarify Your Brand

CareerWise by Tony Astro ® will help you develop a clear personal brand by identifying your strengths and weaknesses, values and preferences, and evaluating what sets you apart in your market.

We will take the time to clarify your goals and the overall mission for your business. CareerWise will help you understand your or the company’s role in the market. Then we will learn about your current position and help you to develop the strategy for your long-term goals

Then we will do a target assessment. If you don't know your audience then you don't know your business. Knowing the target audience is crucial before implementing the most successful strategy of communications and positioning.

Find Opportunities

CareerWise by Tony Astro ® will first establish what makes you or your company exceptional and bring this to your work or customers experience.

Then we will discover additional prospects for your brand or business by developing a tactical strategy that will let you leverage social media, content marketing, and traditional networking.

You will learn how to connect your brand successfully using your elevator pitch, individual branding speech, and develop promotional products to build credibility between clients, associates, and prospects.

Build your digital presence

You will learn the strategies to grow your brand or business by developing strategic partnerships and increasing brand visibility.

We will work with you to become recognized as Game Changer in your industry while achieving a life of significance and fulfillment.

CareerWise will do a thorough analysis of your personal digital footprint. If needed, then get the opinions of other people regarding you or your company because your personal brand is not how you see it, but what other people can tell each other it is.




What is Personal Branding?

Personal Branding is your unique or exclusive promise of worth to a potential employer or to your target audience strongly expressed.

Where did it come from?

Personal Branding came about in the mid-90's from the concept that as companies have used branding successfully to attract their target audience, so successful professionals can do the same. Global thought leaders such as Tom Peters (who coined the phrase), Peter Montoya, William Arruda, David McNally and Karl Speak, have popularized the concept.

Who needs personal branding?

In today's world, everyone. From successful military personnel, business owners, athletes, professionals, and executives need a personal brand.

I don't live in Coastal Virginia, can we still work collectively?

Definitely! Counseling, mentoring and/or coaching is available via social media, telephone, email and video chat.



Pre-Client Questionnaire

60 Minute Session

Brand Strategy Plan

30 Minute Follow- Up Call


Pre-Client Questionnaire

Four (4) 60 Minute Sessions Per Month

Brand Strategy Plan

Goal Setting

Email Support



Pre-Client Questionnaire


Four(4) 60 Minute Sessions per month

Brand Strategy Plan

Unlimited Email and Text Messaging

Marketing Templates

Website Support

Content Creation

Sunday, January 5, 2014

Top 20 +13 Movies We Watched and Recommend to Adults in 2013

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Top 20 +13 Movies We Watched and Recommend to Adults in 2013
We are movie junkies.  Besides the cheapest entertainment watching them at home (downloaded & best used for our TV), it  is good reason to stay home during the weekend.  Here is the link to all movies we rated:  http://www.imdb.com/user/ur37424989/ratings?ref_=nv_usr_rt_4

Here are the top 20+13 Movies We Remember Watching and WE RECOMMEND seeing them mostly on our PC attached to our big home screen as couple and family in our home screen and theater (viewer discretion is advice, check link on IMDB above for ratings):

  1. Gravity
  2. Ender's Game
  3. The Wolverine
  4. Oblivion 
  5. World War Z
  6. Iron Man 3
  7. Now You See Me
  8. The Great Gatsby
  9. Olympus Has Fallen
  10. Fast and Furious 6
  11. Star Trek Into Darkness
  12. White House Down
  13. Paranoia
  14. The Lone Ranger
  15. Jack the Giant Slayer 
  16. We're The Miller
  17. The Internship 
  18. Admission
  19. This is the End
  20. Seeking a Friend for the End of the World
  21. The Big Wedding
  22. Safe Haven
  23. Side Effects
  24. Odd Thomas
  25. 42
  26. Only God Forgives
  27. Hangover Part III
  28. Kings of Summer
  29. Disconnect
  30. The Frozen Ground
  31. Robot and Frank
  32. The Heat
  33. 2 Guns

Here is our FAVORITE Cartoon Movies:
  1. The Smurfs
  2. Wreck it Ralph
  3. Monster University 
  4. Turbo
  5. Epic
  6. The Croods
  7. Despicable Me
Here is our TV Series we saw in 2013 & Recommend in their complete Episodes
  1. The Bible
  2. Walking Dead 4
  3. Homeland 2
  4. Veep 2
Worst Flick & most Painful to Watch or We don't Get It:
  1.  After Earth
  2. The Master

A Believer, Counselor, Husband & Dad's Blog: What APPS I Have Used in 2013 and What Became my Favorites.

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A Believer, Counselor, Husband & Dad's Blog: What APPS I Have Used in 2013 and What Became my Favorites.