December 2014 - Tony Astro - Advisor, Businessman, Consultant

CareerWise by Tony Astro - Bringing Your Personal Brand to Life

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Prime & Safe: Take care of Yourself First. A Personal Wellness Plan as a Counselor by Tony Astro

With the strain of our job as consultants or counselors, health and fitness or wellness is very vital to how we communicate, share ou...

Bring your Personal Brand to Life.

Express your brand and get vibrant on what is exceptional and different about what you have to offer the world.

The CareerWise Personal Branding Portfolio

Developed by Dr. Tony Astro, a 20-year career development counselor and 10-year marketing director, the CareerWise Portfolio is a personal branding toolkit. Following a proven system, it was designed to help you evaluate your skills, identify your unique areas of opportunity, and develop a plan to put yourself out there in the digital age.

Connection. Communication. Culture (Branding). Commerce (Marketing) – these 4 Cs are crucial to your personal branding and career or business success.

Building your career or attracting new partners or clients, the 4 Cs are the you’re your first impression can be misunderstood because of poor communication, connection, branding or marketing yourself.

In whatever field you are in like military or corporate or an artist or a CEO, the right personal branding establishes you as the leader in your chosen or current field, CareerWise by Tony Astro will be able to guide you or your team to stand distinctly from the competition.


Quarterly Brand Planning Outlook

Plot your annual personal branding moves quarter by quarter with goal and revenue planning calendar

The Little Book of Brand Lessons

– 30 Lessons on business, branding and social media. Get inspiration as you confront and move past the issues that typically hold new brand-builders back.

The Personal Brand Development Toolkit

70+ pages of instructional material, how to worksheets, templates and guided exercises in a custom 3-ring binder

Brand Audio Training

Get fired up with the 60-minute jumpstart audio training and learn how to build your brand around your expertise. Apply this powerful new mindset when you dive into the personal branding toolkit's 70+ pages of guided brand building exercises and create your annual plan quarter by quarter.

Who is your CareerWise Counselor?

For over a decade, Tony Astro has worked with individuals and team facing a variety of career challenges and life transition. Whether re-entering the labor force after the military or a career interruption or getting started in a new job, Tony is proficient at training, counseling, coaching and mentoring his clients on how to build their personal brand to develop a stand out contender in their selected arena. Tony also works with professionals to give them the tools to advance in their careers in their chosen fields utilizing techniques to help clients market themselves internally and to become thought leaders in their fields.

Since 1992 Tony Astro has helped military students as Educational Services counselor from the Navy. Most of them are also athletes, and high ranking military professionals and he understand how to grow and improve their personal brand using his own CareerWise technique.

Read below to learn about the benefits of personal branding, our customized program, and how Game Changer coaching can help you or your business.

Clarify Your Brand

CareerWise by Tony Astro ® will help you develop a clear personal brand by identifying your strengths and weaknesses, values and preferences, and evaluating what sets you apart in your market.

We will take the time to clarify your goals and the overall mission for your business. CareerWise will help you understand your or the company’s role in the market. Then we will learn about your current position and help you to develop the strategy for your long-term goals

Then we will do a target assessment. If you don't know your audience then you don't know your business. Knowing the target audience is crucial before implementing the most successful strategy of communications and positioning.

Find Opportunities

CareerWise by Tony Astro ® will first establish what makes you or your company exceptional and bring this to your work or customers experience.

Then we will discover additional prospects for your brand or business by developing a tactical strategy that will let you leverage social media, content marketing, and traditional networking.

You will learn how to connect your brand successfully using your elevator pitch, individual branding speech, and develop promotional products to build credibility between clients, associates, and prospects.

Build your digital presence

You will learn the strategies to grow your brand or business by developing strategic partnerships and increasing brand visibility.

We will work with you to become recognized as Game Changer in your industry while achieving a life of significance and fulfillment.

CareerWise will do a thorough analysis of your personal digital footprint. If needed, then get the opinions of other people regarding you or your company because your personal brand is not how you see it, but what other people can tell each other it is.




What is Personal Branding?

Personal Branding is your unique or exclusive promise of worth to a potential employer or to your target audience strongly expressed.

Where did it come from?

Personal Branding came about in the mid-90's from the concept that as companies have used branding successfully to attract their target audience, so successful professionals can do the same. Global thought leaders such as Tom Peters (who coined the phrase), Peter Montoya, William Arruda, David McNally and Karl Speak, have popularized the concept.

Who needs personal branding?

In today's world, everyone. From successful military personnel, business owners, athletes, professionals, and executives need a personal brand.

I don't live in Coastal Virginia, can we still work collectively?

Definitely! Counseling, mentoring and/or coaching is available via social media, telephone, email and video chat.



Pre-Client Questionnaire

60 Minute Session

Brand Strategy Plan

30 Minute Follow- Up Call


Pre-Client Questionnaire

Four (4) 60 Minute Sessions Per Month

Brand Strategy Plan

Goal Setting

Email Support



Pre-Client Questionnaire


Four(4) 60 Minute Sessions per month

Brand Strategy Plan

Unlimited Email and Text Messaging

Marketing Templates

Website Support

Content Creation

Saturday, December 27, 2014

Our New Year's Solution and Wishes to Us & You our Friends and Family from A to Z

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Our New Year's Solution and Wishes to Us & You our Friends and Family from A to Z

From me & my family to you:  Have a Hack-Free New Year.   Here is a New Year’s Solution we wish for us and for you:

·         Abundance of good "Feeds" from your “android” or “apple”

·         Blessings of real good "God-gets lesser of Gadgets"

·         Christ-filled kindness to "Share" in the next few days and years to come.

·         Devoted time focus on becoming a more real "Friend" to the Lord and others.

·         Fantastic “Finds” in whatever you are “searching” in your life.

·         Great “Apps” or application on what you have read and advice received.

·         Happier Greater wisdom in your "Blogs", "Twits" besides just collecting connections and referrals.

·         Intelligent “information” instead of just useless & tasteless viral videos.

·         Joy in your “networking” and find a true meaning on and offline.

·         Knowledge through “online” and face to face meetings.

·         Living a healthy lifestyle following and actually doing all those health “hacks” .

·         Mentoring someone online (or get a mentor) so you can move on by getting real “friends” who will guide you and be honest to give you a real “comment”.

·         Plan and progress using online tools and gadgets like “tablets” and making the best use of it not just for you but for others.

·         Quicker healing and progress in all your pain including quicker & faster “bandwidth” for your online duty and your life.

·         Remove all your “photoshopped” life and be real.

·         Surrender yourself to a higher authority and let go of “multitasking” your life, let others and let God do the rest.

·         Talk to someone and get “plugged in” so you know that you are not alone in what you are going through and someone else have bigger challenges that you do.

·         Use technology and be brave about stepping out of you comfort zone, “shelfware” for email is pass, it’s now social media.  Siri, Google, Social media, WiFi is now part of life, live with it.

·         Victory in all your challenges by “defragging” your everyday life through meditation and healthy lifestyle.

·         Wipe out all waste in your daily habits such as sleeping less, eating too much junk.  “Cached out” all your “cookies” so your “system” can run faster.

·         eXpand your real network by “deleting” unreal friends, “opt out” those destructive friends and really communicate with your real “friends”

·         Yield yourself away from “surfing” and “spamming” negative emotions and words.

·         Zesty energy on your spiritual, physical and mental life and have a better “interface” between you and others.

From A to Z in a more abundant 2015 and practical & advance new year to you and your family.

Wednesday, December 24, 2014

Our Christmas Prayer for 2014

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Our Christmas Prayer for 2014

*** Excerpt from my daily prayer journal, today ***

Lord, thank You so much for these wonderful days You have given us to celebrate the birth of Jesus Christ, Your Son, our God – who takes away the sins of the world.

You have been generous with us throughout the year and nothing can repay You except our continuing devotion to Your word and seek You and worship You.  Help us to continue to be the salt and light of this world through Your inspiring words and wisdom.  We know how harsh the world is but Your presence kept us living a worthwhile life – in pain or in joy.

We surrender ourselves to You now, our gifts, our travels, our material possessions, our challenges, our daily lives, our future.  Help us to continue to live a healthy lifestyle and comfort that we can share to many others – given the chance.  Continue to use us in many mysterious ways You want.  You are in control and we are just in the backseat of Your car.  Take us to wherever You want our goals, prayers and desires could be. 
Let Your glory and celebration of Christ’s birth continue to be the center of this earth and bless those who are in need, the same way You have blessed us this year – or even more blessings than we have. All in the name of the one whom we celebrate in Jesus name.  Amen
To our friends, may the birth of Christ be celebrated in your life throughout the year and inspire you with:
* Abundance of good "Feeds"
* Blessings of real good "God-gets lesser of Gadgets"
* Christ-filled kindness to "Share" in the next few days and years to come. 
* Devoted time focus on becoming a more real "Friend" to the Lord and others.
* Extra times and things that you will really "Like"

From us to you:  Merry Christmas and a Hack-Free New Year.

Our home made videos in 2014: