January 2015 - Tony Astro - Advisor, Businessman, Consultant

CareerWise by Tony Astro - Bringing Your Personal Brand to Life

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Prime & Safe: Take care of Yourself First. A Personal Wellness Plan as a Counselor by Tony Astro

With the strain of our job as consultants or counselors, health and fitness or wellness is very vital to how we communicate, share ou...

Bring your Personal Brand to Life.

Express your brand and get vibrant on what is exceptional and different about what you have to offer the world.

The CareerWise Personal Branding Portfolio

Developed by Dr. Tony Astro, a 20-year career development counselor and 10-year marketing director, the CareerWise Portfolio is a personal branding toolkit. Following a proven system, it was designed to help you evaluate your skills, identify your unique areas of opportunity, and develop a plan to put yourself out there in the digital age.

Connection. Communication. Culture (Branding). Commerce (Marketing) – these 4 Cs are crucial to your personal branding and career or business success.

Building your career or attracting new partners or clients, the 4 Cs are the you’re your first impression can be misunderstood because of poor communication, connection, branding or marketing yourself.

In whatever field you are in like military or corporate or an artist or a CEO, the right personal branding establishes you as the leader in your chosen or current field, CareerWise by Tony Astro will be able to guide you or your team to stand distinctly from the competition.


Quarterly Brand Planning Outlook

Plot your annual personal branding moves quarter by quarter with goal and revenue planning calendar

The Little Book of Brand Lessons

– 30 Lessons on business, branding and social media. Get inspiration as you confront and move past the issues that typically hold new brand-builders back.

The Personal Brand Development Toolkit

70+ pages of instructional material, how to worksheets, templates and guided exercises in a custom 3-ring binder

Brand Audio Training

Get fired up with the 60-minute jumpstart audio training and learn how to build your brand around your expertise. Apply this powerful new mindset when you dive into the personal branding toolkit's 70+ pages of guided brand building exercises and create your annual plan quarter by quarter.

Who is your CareerWise Counselor?

For over a decade, Tony Astro has worked with individuals and team facing a variety of career challenges and life transition. Whether re-entering the labor force after the military or a career interruption or getting started in a new job, Tony is proficient at training, counseling, coaching and mentoring his clients on how to build their personal brand to develop a stand out contender in their selected arena. Tony also works with professionals to give them the tools to advance in their careers in their chosen fields utilizing techniques to help clients market themselves internally and to become thought leaders in their fields.

Since 1992 Tony Astro has helped military students as Educational Services counselor from the Navy. Most of them are also athletes, and high ranking military professionals and he understand how to grow and improve their personal brand using his own CareerWise technique.

Read below to learn about the benefits of personal branding, our customized program, and how Game Changer coaching can help you or your business.

Clarify Your Brand

CareerWise by Tony Astro ® will help you develop a clear personal brand by identifying your strengths and weaknesses, values and preferences, and evaluating what sets you apart in your market.

We will take the time to clarify your goals and the overall mission for your business. CareerWise will help you understand your or the company’s role in the market. Then we will learn about your current position and help you to develop the strategy for your long-term goals

Then we will do a target assessment. If you don't know your audience then you don't know your business. Knowing the target audience is crucial before implementing the most successful strategy of communications and positioning.

Find Opportunities

CareerWise by Tony Astro ® will first establish what makes you or your company exceptional and bring this to your work or customers experience.

Then we will discover additional prospects for your brand or business by developing a tactical strategy that will let you leverage social media, content marketing, and traditional networking.

You will learn how to connect your brand successfully using your elevator pitch, individual branding speech, and develop promotional products to build credibility between clients, associates, and prospects.

Build your digital presence

You will learn the strategies to grow your brand or business by developing strategic partnerships and increasing brand visibility.

We will work with you to become recognized as Game Changer in your industry while achieving a life of significance and fulfillment.

CareerWise will do a thorough analysis of your personal digital footprint. If needed, then get the opinions of other people regarding you or your company because your personal brand is not how you see it, but what other people can tell each other it is.




What is Personal Branding?

Personal Branding is your unique or exclusive promise of worth to a potential employer or to your target audience strongly expressed.

Where did it come from?

Personal Branding came about in the mid-90's from the concept that as companies have used branding successfully to attract their target audience, so successful professionals can do the same. Global thought leaders such as Tom Peters (who coined the phrase), Peter Montoya, William Arruda, David McNally and Karl Speak, have popularized the concept.

Who needs personal branding?

In today's world, everyone. From successful military personnel, business owners, athletes, professionals, and executives need a personal brand.

I don't live in Coastal Virginia, can we still work collectively?

Definitely! Counseling, mentoring and/or coaching is available via social media, telephone, email and video chat.



Pre-Client Questionnaire

60 Minute Session

Brand Strategy Plan

30 Minute Follow- Up Call


Pre-Client Questionnaire

Four (4) 60 Minute Sessions Per Month

Brand Strategy Plan

Goal Setting

Email Support



Pre-Client Questionnaire


Four(4) 60 Minute Sessions per month

Brand Strategy Plan

Unlimited Email and Text Messaging

Marketing Templates

Website Support

Content Creation

Monday, January 5, 2015

My Top 10 Things (from $5 to 5K) I spend time & money on that is worth it in 2014.

8:08:00 AM 0
My Top 10 Things (from $5 to 5K) I spend time & money on that is worth it in 2014.

My Top 10 Things I spend time & money on that is worth it in 2014. From $5 to 5K
This year I enjoyed scoring deals that makes a good investment for my health and lifestyle from toiletries to summer vacation that became part of our daily life - without draining my wallet and credit card. I usually don’t pay or buy something unless it is at least 50% off the usual price. I negotiate for everything, there is no such thing as fixed price. Remember that many of these items have at least 75% mark up. Also checkout those hyperlinks to find out more.

Here are some things I recommend you buy, invest or score to keep your sanity in every aspect of your life from $5 to $5,000:
  • Infusion Pitcher (Health)
For less than $5, I scoop a deal on this drinkware that keeps me on taking water in the morning and before going to bed that I believe helped me maintain or even loss some weight without any hard work. Two years ago I invested on a good Osterizer that still blends me fruit and kale smoothie even during the winter. I have not read anything bad about drinking water with lemon (or tea) so far and so I think I got this deal pretty good for my health. (But since this is a cheap one, I started to notice some molds so it’s good to invest on a new good quality infusion container, I saw this one).
  • Antenna for my nightly news and other TV series (Information)
For about $15 on Amazon & Radio Shack on their weekly Sale I was able to easily install this gadget and say goodbye to cable bill of $50. I can still watch all my shows even premium shows online via streaming but mainly, all I need is to watch our daily news, major sports event and reality shows. I saw one for less than $10.
  • Bidet (Household)
Two years ago during our trip to Europe I found this bathroom “must” to be efficient in cleaning myself daily, refreshingly. We usually spent lots of money on toilet paper, not anymore except for my son who is still trying to get used to it. I have one additional Bidet to be installed that was a gift to me for giving a great review of the product. Here is a review of the Bidet I got: Amazon
  • Membership on Associations & Network (Business & Networking)
People is the most important factor in life whether you are worker or a businessman. Networking with different community helps me grow and appreciate my skills and others through active listening and participating in events from Chamber of Commerce, Knights of Columbus, local churches, cultural groups, business networking and toastmasters.
  • Amazon Fire TV (Shows & Entertainment)
We knew that cable TV is eating too much of our productive time and so it is not ideal to waste our money on cable TV so we simply checkout movies from local library (some of the best and the latest) and a monthly subscription to Amazon Prime (which is pretty much paid off after a month on shipping) and lately on Hulu because we missed some of the TV series like Gortimer Gibbons, Hot on Cleveland and Blackish for our Family TV night (we can watch anytime) show, Selfie for my wife, Jimmy Kimmel Live for me and Flash for my son. We also have Roku, Chromecast but we use our Amazon Fire the most. Checkout other streaming typically around $80-100 except for Chromecast for less than $35 on Google.
  • Apps (Electronics & Productivity)
Last month I wrote a separate topic on these. Apps is undeniable as useful tool so stop fighting it, try to use it every day until it becomes second nature. The bad thing is, you can’t live without it once you do. From Google Apps like Keep or Evernote for notekeeping & easy sharing, Holy Bible for devotionals, Groupon for deals, Yahoo digest for news, Overdrive & Kindle for reading and so much more. Website, email and PCs are so 19th century, it’s now Apps, Facebook and Samsung Note 4. Don’t be left behind. See my quick review on some of the Apps you may need now: Things that replaced our Daily Habits.

  • Camera lens and good Tripod (Travel and Photography)
I enjoy taking videos before until I switch to still pictures and became a photo hobbyist. I took over 7,000 photos from my last summer vacation and I was so glad I got this portrait lens & telephoto so we got a few family portraits from all the countries we visited this year. Timeless. A selfie pod which we use is an honorable mention.
  • Smart Phone (Communication, Productivity, Computer & Entertainment)
Pick a good phone you can invest on. It is a computer in your pocket. If you had bad experience 2 years ago with a smart phone, things have improved quite a bit. The bad thing is the more you use it the more dependent you become and it becomes a leash but there are ways to control it.
  • A Smaller Home but near Nature and Everything (Home)
Location, location. Nothing can beat a residence near the beach and it’s the best place all year round to jog, walk your dog, watch the sun rise and set, dance at night in your jacket, relax. Our move to Virginia Beach after 18 years in California and 4 years in Connecticut as family was the best choice we had. Close to all conveniences (Saves you gas), best school (Future investment for children), near park and nature (Saves gas and great for hosting guest for picnic) and perfect weather (Less utilities).
  • 3 Weeks Family Vacation in Europe
As family we love to travel and you don’t have to spend a lot of $ if you use the right tool, plan ahead and be flexible. If you don’t have those three it would be hard to really get into travel mode because you don’t want to be disappointed. The more you travel the better you become.
In 2013 we drove (rent a car) and fly (Jet Blue) to Italy, Germany & Switzerland, last year 2014 we learned our lesson so we try the Eurail (Rail pass) we don't have to worry about parking and we just hop on hop off to great cities of 8 Countries in Europe for 3 weeks.
Traveling opens your mind as well makes you appreciate many things around you because you have many things to compare into and see great things you can do that you have not seen in America or your local place. As long as you have the following in your toolbox, you will be good to go:
  • Proper use of GPS
  • Good Apps: Travel Advisor (ratings), AirBnB, Trivago or Hotels.com
  • AAA membership for Triptic and free premium guidebooks
  • Willingness to be flexible and have an adventurous spirit
  • Savings, plan and at least 3 weeks on summer.
  • Practice traveling on 3 day weekend out of the area.
These or just a few of our purchased last year that I would like to share that could benefit you too, in 2015 and to show that you don’t have to spend a lot to gain a lot. Timing and proper use of reviews before you buy things are important. I am sure that many of you can add some things here and I would be thrilled to hear from you.

These list is just a few that I think we “purchased” that is worthwhile and to show that you don’t have to spend a lot to gain a lot.  Timing and proper use of reviews before you buy things are important.  I am sure that many of you can add some things here and I would be thrilled to hear from you.