February 2015 - Tony Astro - Advisor, Businessman, Consultant

CareerWise by Tony Astro - Bringing Your Personal Brand to Life

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Prime & Safe: Take care of Yourself First. A Personal Wellness Plan as a Counselor by Tony Astro

With the strain of our job as consultants or counselors, health and fitness or wellness is very vital to how we communicate, share ou...

Bring your Personal Brand to Life.

Express your brand and get vibrant on what is exceptional and different about what you have to offer the world.

The CareerWise Personal Branding Portfolio

Developed by Dr. Tony Astro, a 20-year career development counselor and 10-year marketing director, the CareerWise Portfolio is a personal branding toolkit. Following a proven system, it was designed to help you evaluate your skills, identify your unique areas of opportunity, and develop a plan to put yourself out there in the digital age.

Connection. Communication. Culture (Branding). Commerce (Marketing) – these 4 Cs are crucial to your personal branding and career or business success.

Building your career or attracting new partners or clients, the 4 Cs are the you’re your first impression can be misunderstood because of poor communication, connection, branding or marketing yourself.

In whatever field you are in like military or corporate or an artist or a CEO, the right personal branding establishes you as the leader in your chosen or current field, CareerWise by Tony Astro will be able to guide you or your team to stand distinctly from the competition.


Quarterly Brand Planning Outlook

Plot your annual personal branding moves quarter by quarter with goal and revenue planning calendar

The Little Book of Brand Lessons

– 30 Lessons on business, branding and social media. Get inspiration as you confront and move past the issues that typically hold new brand-builders back.

The Personal Brand Development Toolkit

70+ pages of instructional material, how to worksheets, templates and guided exercises in a custom 3-ring binder

Brand Audio Training

Get fired up with the 60-minute jumpstart audio training and learn how to build your brand around your expertise. Apply this powerful new mindset when you dive into the personal branding toolkit's 70+ pages of guided brand building exercises and create your annual plan quarter by quarter.

Who is your CareerWise Counselor?

For over a decade, Tony Astro has worked with individuals and team facing a variety of career challenges and life transition. Whether re-entering the labor force after the military or a career interruption or getting started in a new job, Tony is proficient at training, counseling, coaching and mentoring his clients on how to build their personal brand to develop a stand out contender in their selected arena. Tony also works with professionals to give them the tools to advance in their careers in their chosen fields utilizing techniques to help clients market themselves internally and to become thought leaders in their fields.

Since 1992 Tony Astro has helped military students as Educational Services counselor from the Navy. Most of them are also athletes, and high ranking military professionals and he understand how to grow and improve their personal brand using his own CareerWise technique.

Read below to learn about the benefits of personal branding, our customized program, and how Game Changer coaching can help you or your business.

Clarify Your Brand

CareerWise by Tony Astro ® will help you develop a clear personal brand by identifying your strengths and weaknesses, values and preferences, and evaluating what sets you apart in your market.

We will take the time to clarify your goals and the overall mission for your business. CareerWise will help you understand your or the company’s role in the market. Then we will learn about your current position and help you to develop the strategy for your long-term goals

Then we will do a target assessment. If you don't know your audience then you don't know your business. Knowing the target audience is crucial before implementing the most successful strategy of communications and positioning.

Find Opportunities

CareerWise by Tony Astro ® will first establish what makes you or your company exceptional and bring this to your work or customers experience.

Then we will discover additional prospects for your brand or business by developing a tactical strategy that will let you leverage social media, content marketing, and traditional networking.

You will learn how to connect your brand successfully using your elevator pitch, individual branding speech, and develop promotional products to build credibility between clients, associates, and prospects.

Build your digital presence

You will learn the strategies to grow your brand or business by developing strategic partnerships and increasing brand visibility.

We will work with you to become recognized as Game Changer in your industry while achieving a life of significance and fulfillment.

CareerWise will do a thorough analysis of your personal digital footprint. If needed, then get the opinions of other people regarding you or your company because your personal brand is not how you see it, but what other people can tell each other it is.




What is Personal Branding?

Personal Branding is your unique or exclusive promise of worth to a potential employer or to your target audience strongly expressed.

Where did it come from?

Personal Branding came about in the mid-90's from the concept that as companies have used branding successfully to attract their target audience, so successful professionals can do the same. Global thought leaders such as Tom Peters (who coined the phrase), Peter Montoya, William Arruda, David McNally and Karl Speak, have popularized the concept.

Who needs personal branding?

In today's world, everyone. From successful military personnel, business owners, athletes, professionals, and executives need a personal brand.

I don't live in Coastal Virginia, can we still work collectively?

Definitely! Counseling, mentoring and/or coaching is available via social media, telephone, email and video chat.



Pre-Client Questionnaire

60 Minute Session

Brand Strategy Plan

30 Minute Follow- Up Call


Pre-Client Questionnaire

Four (4) 60 Minute Sessions Per Month

Brand Strategy Plan

Goal Setting

Email Support



Pre-Client Questionnaire


Four(4) 60 Minute Sessions per month

Brand Strategy Plan

Unlimited Email and Text Messaging

Marketing Templates

Website Support

Content Creation

Monday, February 23, 2015

5 Reasons I opted to live in Virginia & Not California nor Florida – For now.

9:33:00 AM 0
5 Reasons I opted to live in Virginia & Not California nor Florida – For now.

5 Reasons I opted to live in Virginia & Not California nor Florida – For now.

As I retired from the Navy, nearing the completion of my PhD Dissertation, establishing our MVOSS Creation LLC Business and receiving various career calls  here in Virginia while enjoying R&R, I had a year to select (5 months remaining now) my permanent home to help me move my family (anywhere I chose, even overseas being recruited from the Philippines).

Considering that I really wanted to move back to California to be closer to my mother and also reading this text about 33 Reasons why West Coast is Better – I would probably have been more convince and really persuade my son & wife (who likes it here in Great Neck Fort Henry area) to live back to California BUT I still opted to stay & live here in Virginia.  Let me tell you why:

My ideal place to live permanently is a place where me and my family can enjoy a good place to meet our network & friends & of course family (mom in California is a big plus to move back there).  We also want to live near the beach & lots of parks and museums, near the city but less traffic and MOST importantly above 8.0 middle school rating for my son.

I know you cannot get this one perfect place to live, we learned our lessons after living in Connecticut & California and visiting many fine cities around USA and moving coast to coast 4 times while I was in the Navy.   

·         Beach in California is way too cold.  I remember living along the coast for over 15 years and wearing my wet suit even on summer while I boogie board.  I don’t need that in Virginia Beach.  I know this is a very shallow reason but properties near the beach is usually where the best school (except Port Hueneme, where I lived for a while) and value of property is worthwhile.

·         Virginia Beach is more culturally diverse and active than when I was living in Ventura County – an hour north of Los Angeles.  Of course I can’t compare Virginia Beach with Los Angeles or San Francisco but imagine how much mortgage or rent I have to pay to live there with the same convenience.  Except LA or San Francisco – Virginia Beach has a great cultural community we can relate to that has its own Philippine Cultural Center, blocks of Asian food.

·         In my 15 years living in Southern California I’ve done less  day trips outside of the state more than my 3 years living in Virginia:  Washington DC, Florida, North Carolina, Pennsylvania and Florida while I went to Las Vegas & Phoenix only.  There is so much history, sights, diversity in the East Coast with the same proximity combined.  I am not saying California is over rated if you compare it to Santa Monica, San Diego or San Jose (and other Saints - I guess California is so blessed they name many cities to Saints) to Virginia Beach (which is more laid back) but there are more choices.

·         Four seasons.

·         Great education (above 8.0 rating) and activities for children.  Excellent recreational centers, public library all across almost every 5-10 miles from our home.

To be fair, I would say – I don’t mind going back to Southern California if everything else is equal – if I was offered the:

·         The right career opportunity (Silicon Valley, University, USA Air Force Civil Service)

·        Good house near the beach (or good neighborhood) at the right price.

·         8.0 Middle / High School Rating.

·         Near mom.

Give me those four and then we can move to Florida or California or even Germany.  My household move military retirement benefits expires this year on August 31st.
If you have any suggestions or wanted to correct me to help me decide even better, feel free to post your comments.