April 2015 - Tony Astro - Advisor, Businessman, Consultant

CareerWise by Tony Astro - Bringing Your Personal Brand to Life

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Prime & Safe: Take care of Yourself First. A Personal Wellness Plan as a Counselor by Tony Astro

With the strain of our job as consultants or counselors, health and fitness or wellness is very vital to how we communicate, share ou...

Bring your Personal Brand to Life.

Express your brand and get vibrant on what is exceptional and different about what you have to offer the world.

The CareerWise Personal Branding Portfolio

Developed by Dr. Tony Astro, a 20-year career development counselor and 10-year marketing director, the CareerWise Portfolio is a personal branding toolkit. Following a proven system, it was designed to help you evaluate your skills, identify your unique areas of opportunity, and develop a plan to put yourself out there in the digital age.

Connection. Communication. Culture (Branding). Commerce (Marketing) – these 4 Cs are crucial to your personal branding and career or business success.

Building your career or attracting new partners or clients, the 4 Cs are the you’re your first impression can be misunderstood because of poor communication, connection, branding or marketing yourself.

In whatever field you are in like military or corporate or an artist or a CEO, the right personal branding establishes you as the leader in your chosen or current field, CareerWise by Tony Astro will be able to guide you or your team to stand distinctly from the competition.


Quarterly Brand Planning Outlook

Plot your annual personal branding moves quarter by quarter with goal and revenue planning calendar

The Little Book of Brand Lessons

– 30 Lessons on business, branding and social media. Get inspiration as you confront and move past the issues that typically hold new brand-builders back.

The Personal Brand Development Toolkit

70+ pages of instructional material, how to worksheets, templates and guided exercises in a custom 3-ring binder

Brand Audio Training

Get fired up with the 60-minute jumpstart audio training and learn how to build your brand around your expertise. Apply this powerful new mindset when you dive into the personal branding toolkit's 70+ pages of guided brand building exercises and create your annual plan quarter by quarter.

Who is your CareerWise Counselor?

For over a decade, Tony Astro has worked with individuals and team facing a variety of career challenges and life transition. Whether re-entering the labor force after the military or a career interruption or getting started in a new job, Tony is proficient at training, counseling, coaching and mentoring his clients on how to build their personal brand to develop a stand out contender in their selected arena. Tony also works with professionals to give them the tools to advance in their careers in their chosen fields utilizing techniques to help clients market themselves internally and to become thought leaders in their fields.

Since 1992 Tony Astro has helped military students as Educational Services counselor from the Navy. Most of them are also athletes, and high ranking military professionals and he understand how to grow and improve their personal brand using his own CareerWise technique.

Read below to learn about the benefits of personal branding, our customized program, and how Game Changer coaching can help you or your business.

Clarify Your Brand

CareerWise by Tony Astro ® will help you develop a clear personal brand by identifying your strengths and weaknesses, values and preferences, and evaluating what sets you apart in your market.

We will take the time to clarify your goals and the overall mission for your business. CareerWise will help you understand your or the company’s role in the market. Then we will learn about your current position and help you to develop the strategy for your long-term goals

Then we will do a target assessment. If you don't know your audience then you don't know your business. Knowing the target audience is crucial before implementing the most successful strategy of communications and positioning.

Find Opportunities

CareerWise by Tony Astro ® will first establish what makes you or your company exceptional and bring this to your work or customers experience.

Then we will discover additional prospects for your brand or business by developing a tactical strategy that will let you leverage social media, content marketing, and traditional networking.

You will learn how to connect your brand successfully using your elevator pitch, individual branding speech, and develop promotional products to build credibility between clients, associates, and prospects.

Build your digital presence

You will learn the strategies to grow your brand or business by developing strategic partnerships and increasing brand visibility.

We will work with you to become recognized as Game Changer in your industry while achieving a life of significance and fulfillment.

CareerWise will do a thorough analysis of your personal digital footprint. If needed, then get the opinions of other people regarding you or your company because your personal brand is not how you see it, but what other people can tell each other it is.




What is Personal Branding?

Personal Branding is your unique or exclusive promise of worth to a potential employer or to your target audience strongly expressed.

Where did it come from?

Personal Branding came about in the mid-90's from the concept that as companies have used branding successfully to attract their target audience, so successful professionals can do the same. Global thought leaders such as Tom Peters (who coined the phrase), Peter Montoya, William Arruda, David McNally and Karl Speak, have popularized the concept.

Who needs personal branding?

In today's world, everyone. From successful military personnel, business owners, athletes, professionals, and executives need a personal brand.

I don't live in Coastal Virginia, can we still work collectively?

Definitely! Counseling, mentoring and/or coaching is available via social media, telephone, email and video chat.



Pre-Client Questionnaire

60 Minute Session

Brand Strategy Plan

30 Minute Follow- Up Call


Pre-Client Questionnaire

Four (4) 60 Minute Sessions Per Month

Brand Strategy Plan

Goal Setting

Email Support



Pre-Client Questionnaire


Four(4) 60 Minute Sessions per month

Brand Strategy Plan

Unlimited Email and Text Messaging

Marketing Templates

Website Support

Content Creation

Monday, April 6, 2015

Have this and Not That (Part 1): You do not need Toilet Paper, Shredder and Coffee Maker to live

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Have this and Not That (Part 1):  You do not need Toilet Paper, Shredder and Coffee Maker to live

I am a practical person.  I like trying new things that works and pay something that is worth it and not thinking that a company has fooled me into buying things that is not worth the money I invested for from what I eat to what I use or what I watch.

Here are some unconventional items that I think you should consider trying if you what a better deal, more useful, more practical, cheaper or simply a better investment.
Inspired by Eat This Not That, a book I got from a Thrift store for $1 that me and my son enjoyed reading together and started eating healthy, I thought sharing some of my ideas too, that I learned to use to save you some $$, time and have fun.

Have a Bidet and Not a Toilet Paper.
It was not difficult for me to transition since growing up I use water to clean my buttocks.  Toilet paper is essential in every American household but a cleaner butt is even more important.  Yes, I feel more refresh and clean using a bidet than toilet paper.  Do you wipe your dishes after you use them?  Do you wipe your teeth after you eat?  Is your buttocks really cleaned out without water?  Just use that analogy (bums & plate) and you will be convinced.  Water is the best cleaner, not paper.    Besides, you can save hundreds of sheet of paper (and money) by just using water.

Soak the Confidential Paper on Sink and Not Shred Them.
One time, when I’ve had it (yes my patience) with our 3rd shredding machine (the oiling, jamming and loudness), I had an idea while I was working on making a paper-mache as solar system planet for my 10 year old son.  I used my old US Navy confidential documents soaked them on a sink and mulch them until it becomes unreadable.   

I then continued to soak the rest of the papers I do not need overnight at the sink until it is saturated.  I throw this soaked creamy papers (mostly sticking together) in the garbage unrecoverable, unreadable.  Save me many hours shredding.

Have a French Press and Not a Coffee Maker Drip.
When we went to Germany, our host served us daily morning coffee using this percolator.  The taste was amazingly coffee.  There is no need for coffee filter and that all flavors heated saturated in order to maximize the flavor.

For the regular coffee maker (drip as pictured on right of French Press) , when I tried pouring another set of water on the old coffee maker (with paper filter) I noticed that not all flavor of the granules really boiled down to the pot.  For me that is a waste and besides, the inside of where water is being cooked is usually plastic (BPA alert, a major cause of brain illness, Google for the most recent neurological study) before it comes out and water the paper filter before it leaves semi hot to the pot, I don’t necessarily taste the paper but paper collects some of the tiny flavor.
When I found the Kona French Press on Sale at Amazon for $20 (priced at $70), I ordered it right away and wow – big difference on coffee flavor, secondly it does not take up much space even if you count the water percolator or water pot.

These are just 3 of some things that you can try using, doing or buying something else that what everybody else is.  Be free, be practical.  The world has great things to offer and you do not need a fortune to buy them.

If you have something to share that I should be doing, using, buying, thinking, writing & more instead, please share them on my comment section.  (Tony Astro, CMF, Independent Counselor, MVOSS Creation LLC).

Photo Credits by Tony Astro from his Kitchen & Bathroom taken on April 5, 2015 in Virginia, The Beach.