November 2015 - Tony Astro - Advisor, Businessman, Consultant

CareerWise by Tony Astro - Bringing Your Personal Brand to Life

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Prime & Safe: Take care of Yourself First. A Personal Wellness Plan as a Counselor by Tony Astro

With the strain of our job as consultants or counselors, health and fitness or wellness is very vital to how we communicate, share ou...

Bring your Personal Brand to Life.

Express your brand and get vibrant on what is exceptional and different about what you have to offer the world.

The CareerWise Personal Branding Portfolio

Developed by Dr. Tony Astro, a 20-year career development counselor and 10-year marketing director, the CareerWise Portfolio is a personal branding toolkit. Following a proven system, it was designed to help you evaluate your skills, identify your unique areas of opportunity, and develop a plan to put yourself out there in the digital age.

Connection. Communication. Culture (Branding). Commerce (Marketing) – these 4 Cs are crucial to your personal branding and career or business success.

Building your career or attracting new partners or clients, the 4 Cs are the you’re your first impression can be misunderstood because of poor communication, connection, branding or marketing yourself.

In whatever field you are in like military or corporate or an artist or a CEO, the right personal branding establishes you as the leader in your chosen or current field, CareerWise by Tony Astro will be able to guide you or your team to stand distinctly from the competition.


Quarterly Brand Planning Outlook

Plot your annual personal branding moves quarter by quarter with goal and revenue planning calendar

The Little Book of Brand Lessons

– 30 Lessons on business, branding and social media. Get inspiration as you confront and move past the issues that typically hold new brand-builders back.

The Personal Brand Development Toolkit

70+ pages of instructional material, how to worksheets, templates and guided exercises in a custom 3-ring binder

Brand Audio Training

Get fired up with the 60-minute jumpstart audio training and learn how to build your brand around your expertise. Apply this powerful new mindset when you dive into the personal branding toolkit's 70+ pages of guided brand building exercises and create your annual plan quarter by quarter.

Who is your CareerWise Counselor?

For over a decade, Tony Astro has worked with individuals and team facing a variety of career challenges and life transition. Whether re-entering the labor force after the military or a career interruption or getting started in a new job, Tony is proficient at training, counseling, coaching and mentoring his clients on how to build their personal brand to develop a stand out contender in their selected arena. Tony also works with professionals to give them the tools to advance in their careers in their chosen fields utilizing techniques to help clients market themselves internally and to become thought leaders in their fields.

Since 1992 Tony Astro has helped military students as Educational Services counselor from the Navy. Most of them are also athletes, and high ranking military professionals and he understand how to grow and improve their personal brand using his own CareerWise technique.

Read below to learn about the benefits of personal branding, our customized program, and how Game Changer coaching can help you or your business.

Clarify Your Brand

CareerWise by Tony Astro ® will help you develop a clear personal brand by identifying your strengths and weaknesses, values and preferences, and evaluating what sets you apart in your market.

We will take the time to clarify your goals and the overall mission for your business. CareerWise will help you understand your or the company’s role in the market. Then we will learn about your current position and help you to develop the strategy for your long-term goals

Then we will do a target assessment. If you don't know your audience then you don't know your business. Knowing the target audience is crucial before implementing the most successful strategy of communications and positioning.

Find Opportunities

CareerWise by Tony Astro ® will first establish what makes you or your company exceptional and bring this to your work or customers experience.

Then we will discover additional prospects for your brand or business by developing a tactical strategy that will let you leverage social media, content marketing, and traditional networking.

You will learn how to connect your brand successfully using your elevator pitch, individual branding speech, and develop promotional products to build credibility between clients, associates, and prospects.

Build your digital presence

You will learn the strategies to grow your brand or business by developing strategic partnerships and increasing brand visibility.

We will work with you to become recognized as Game Changer in your industry while achieving a life of significance and fulfillment.

CareerWise will do a thorough analysis of your personal digital footprint. If needed, then get the opinions of other people regarding you or your company because your personal brand is not how you see it, but what other people can tell each other it is.




What is Personal Branding?

Personal Branding is your unique or exclusive promise of worth to a potential employer or to your target audience strongly expressed.

Where did it come from?

Personal Branding came about in the mid-90's from the concept that as companies have used branding successfully to attract their target audience, so successful professionals can do the same. Global thought leaders such as Tom Peters (who coined the phrase), Peter Montoya, William Arruda, David McNally and Karl Speak, have popularized the concept.

Who needs personal branding?

In today's world, everyone. From successful military personnel, business owners, athletes, professionals, and executives need a personal brand.

I don't live in Coastal Virginia, can we still work collectively?

Definitely! Counseling, mentoring and/or coaching is available via social media, telephone, email and video chat.



Pre-Client Questionnaire

60 Minute Session

Brand Strategy Plan

30 Minute Follow- Up Call


Pre-Client Questionnaire

Four (4) 60 Minute Sessions Per Month

Brand Strategy Plan

Goal Setting

Email Support



Pre-Client Questionnaire


Four(4) 60 Minute Sessions per month

Brand Strategy Plan

Unlimited Email and Text Messaging

Marketing Templates

Website Support

Content Creation

Thursday, November 26, 2015

My 365 Thank Yous

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My 365 Thank Yous
It's Thanksgiving. Time to set the table, turkey after traffic and say few things you are thankful for this year. And so the tradition goes.

We as family have at least 365 things and thoughts we are thankful for even on our stumbles, hurt, illness, sacrifice, challenges and many consider negative or not mentioning in a thanksgiving dinner when it is not resolve yet - all many considers negative cycles in our life.

Always be full of joy in the Lord, say it again - Rejoice! says Philippians 4 (read it again and again and notice God says - Always & Rejoice with an exclamation).

My Facebook or Instagram friends probably notice that I have been blessed and thankful almost everyday (well in some occasion some political and leadership opinions).  From almost mundane, silly to extravagant almost bragging for 365 days that most, I mean all (I know) are already tired of seeing in their feeds:
1.  Walking and running in cold winter night.
2.  Sam competing Rubik cubing competition.
3.  Getting good deals online like Amazon free apps.
4.  Staring at colorful Fall Foliage in the backyard to Shenandoah mountain.
5.  Driving from Seattle to Vancouver and seeing High School friends.
6.  Flying free in an almost empty C-40 Space A
7.  Taking pictures of my mom eating In and Out burger.
8.  Walking mom inside Ronald Reagan's Air Force One.
9.  Savoring and Instragramming Myla's original Miso Ramen Soup
10. Listening to my running playlist at the beach on Monday mornings with Daisy.

And 355 more to thank for that many may consider mundane or extravagant or self-indulgent even worth considering of unfriending me or blocked me on social media.

Thanksgiving for us is man-made once a year occasion to reflect Psalm 118:1-14 that says "In every situation, by prayer and petition with thanksgiving, present your request to God"

Should we not give thanks everyday?  Ever since I have been thankful for small things and then celebrating it (not necessarily sharing it all the time online), I notice I became richer.  I hope everyone becomes richer today, the start of a daily THANKS giving day, everyday.

Monday, November 23, 2015

*** How To Give Blessings or Get Some This Holidays: To our Members of Armed Forces ***

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*** How To Give Blessings or Get Some This Holidays: To our Members of Armed Forces ***

We thank them for their service now let's bless them with the same blessings we all have this cold & joyful months of Thanksgiving & Christmas. Here are some programs available to military families in need and how people can be a great blessing to our military family this holiday season.

Adopt-a-Family for the Holidays

Numerous organizations offer adopt-a-family programs. Military families who can show proof of need submit their wish lists to the organization and donors adopt the families by purchasing items from their wish lists for Christmas. Because of the popularity of adopt-a-family programs, you must fill out an application months before Christmas in order to get on the list. Pay attention to deadlines and get your application in as soon as the window opens because spaces fill up fast. or

Full Circle Home

Full Circle Home gives deployed servicemen a chance to send a gift box to their wives back home. Gift boxes contain pampering items, such as lotions, bubble baths and spa socks. They also feature a handwritten note from the serviceman.!request-a-gift-box

Military Installation Support

The family centers at military installations offer assistance in many forms during the holidays including programs such as Santa’s Shop in which donations are taken for military families in need. Contact the local installation for how you can help. For assistance, reach out to the Family Readiness Group, Chaplain or MWR.

MWR (Morale Welfare and Recreation) Office Locator –
Military Installation Locator

Operation Christmas Spirit

Operation Christmas Spirit supports local military families in the form of holiday gratitude by: “Adopting” over 100 families and fulfilling their Christmas wish lists with gifts for all family members and gift cards to do their own shopping; Sponsor gifts and crafts at unit holiday parties; “Adopt” single Marines and Sailors, giving them gifts and gifts cards to celebrate whether near or far from their families.

Operation Ensuring Christmas

Operation Ensuring Christmas specifically supports the children of fallen troops. Through donations they purchase and send gift cards to the children throughout Christmas. Children/families can also apply for this program.

Operation Holiday Joy

Donate to Operation Holiday Joy. 100% of your donation goes to food and toys this holiday season and you can designate your donation to a specific program.

Operation Homefront

Operation Homefront offers many programs for military families throughout the year and Christmas is no exception. The organization partners with Dollar Tree to provide toys for
Christmas Programs for Military Families

Red Cross

The Red Cross provides many military family services including but not limited to financial assistance and deployment services.

Spirit of Sharing

The Adopt-A-Military Family program provides commissary cards, gifts, toys and much more to military families in need. How to help. How to get help.

Soldiers’ Angels

Soldiers’ Angels sponsors Operation Outreach Holiday Support. Lower enlisted families can sign up to receive a $50-$100 gift card to help pay for a holiday meal and gifts for children ages 15 and under. Families must sign up for the program by December 15 and are matched with donors from around the United States.

Toys for Tots

The U. S. Marine Corps Reserve Toys for Tots Program collects new, unwrapped toys during October, November and December each year, and distribute those toys as Christmas gifts to less fortunate children in the community in which the campaign is conducted. The program is for all children, including military kids. Donate or request a toy.

Thank Military Families

Thank Military Families sponsors an annual adopt-a-family program. Preference is given to families of deployed troops. Families are adopted by sponsors who send gifts or gift cards directly to them. Those who are not adopted may receive gift cards from the organization’s gift card donation program.

Trees for Troops

Every family needs a Christmas tree and Tree for Troops, sponsored by the Christmas Spirit Foundation, offers free Christmas trees for military families. Trees are available at 62 bases throughout the United States.

Veterans Service Organizations

Many Veterans’ Service Organizations (American Legion, VFW, etc.) provide a wide variety of holiday support to service members, veterans, and their families. Program benefits often include meals, food , gift cards, and adopt-a-family, or adopt-a-veteran programs.


Local USO offices provide a variety of holiday assistance programs including holiday dinners, events with Santa, toy and food drives and much. Contact a local USO office.

Wreaths Across America

Donate to Wreaths Across America which coordinates wreath laying ceremonies on a specified Saturday in December at Arlington, as well as veterans’ cemeteries and other locations in all 50 states and beyond. They organize a week of events including international veteran’s tributes, ceremonies at State Houses and a week-long “Veteran’s Parade” between Maine and Virginia.***

Wednesday, November 11, 2015

We won't have Hanukkah or Christmas & Other Holidays & "Days" without our Veterans

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We won't have Hanukkah or Christmas & Other Holidays & "Days" without our Veterans
Thanks to all our veterans for without them we will not have a Thanksgiving, Christmas, Easter, Valentines, Easter and other bunch of "days" and holiday celebration.

Veterans Day is a day to celebrate the opportunity to thank an American Sailor, Marine, Soldier, Guard and Airmen because without them altogether fighting for our freedom since 11th of November, 1918 (that the Germans signed the Armistice to mark the end of the First World War) we will not be a United States or a country with freedom, Facebook and feast of holidays.

And one more thought if I may add.  As a veteran, I don't feel like I've done enough, I actually served for very selfish reason - for myself. To protect myself from many reasons (security and family). Many have actually died and sacrifice 100x more than I did. There are those who directly sacrifice themselves for the sake of someone's freedom - it's all up to us. To get up and move on without abusing this freedom. So don't feel like you did not serve or cannot serve if you don't wear a military uniform. Veterans just did it on a different level of sacrifice and obedience - individually and collectively every veterans did sacrifice in different levels as well.  I did less some did much, much more and I thank them.

Thank you for shielding us from the enemies.  

"For he is God's servant for your good. But if you do wrong, be afraid, for he does not bear the sword in vain. For he is the servant of God, an avenger who carries out God's wrath on the wrongdoer" - Romans 13:4