March 2016 - Tony Astro - Advisor, Businessman, Consultant

CareerWise by Tony Astro - Bringing Your Personal Brand to Life

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Prime & Safe: Take care of Yourself First. A Personal Wellness Plan as a Counselor by Tony Astro

With the strain of our job as consultants or counselors, health and fitness or wellness is very vital to how we communicate, share ou...

Bring your Personal Brand to Life.

Express your brand and get vibrant on what is exceptional and different about what you have to offer the world.

The CareerWise Personal Branding Portfolio

Developed by Dr. Tony Astro, a 20-year career development counselor and 10-year marketing director, the CareerWise Portfolio is a personal branding toolkit. Following a proven system, it was designed to help you evaluate your skills, identify your unique areas of opportunity, and develop a plan to put yourself out there in the digital age.

Connection. Communication. Culture (Branding). Commerce (Marketing) – these 4 Cs are crucial to your personal branding and career or business success.

Building your career or attracting new partners or clients, the 4 Cs are the you’re your first impression can be misunderstood because of poor communication, connection, branding or marketing yourself.

In whatever field you are in like military or corporate or an artist or a CEO, the right personal branding establishes you as the leader in your chosen or current field, CareerWise by Tony Astro will be able to guide you or your team to stand distinctly from the competition.


Quarterly Brand Planning Outlook

Plot your annual personal branding moves quarter by quarter with goal and revenue planning calendar

The Little Book of Brand Lessons

– 30 Lessons on business, branding and social media. Get inspiration as you confront and move past the issues that typically hold new brand-builders back.

The Personal Brand Development Toolkit

70+ pages of instructional material, how to worksheets, templates and guided exercises in a custom 3-ring binder

Brand Audio Training

Get fired up with the 60-minute jumpstart audio training and learn how to build your brand around your expertise. Apply this powerful new mindset when you dive into the personal branding toolkit's 70+ pages of guided brand building exercises and create your annual plan quarter by quarter.

Who is your CareerWise Counselor?

For over a decade, Tony Astro has worked with individuals and team facing a variety of career challenges and life transition. Whether re-entering the labor force after the military or a career interruption or getting started in a new job, Tony is proficient at training, counseling, coaching and mentoring his clients on how to build their personal brand to develop a stand out contender in their selected arena. Tony also works with professionals to give them the tools to advance in their careers in their chosen fields utilizing techniques to help clients market themselves internally and to become thought leaders in their fields.

Since 1992 Tony Astro has helped military students as Educational Services counselor from the Navy. Most of them are also athletes, and high ranking military professionals and he understand how to grow and improve their personal brand using his own CareerWise technique.

Read below to learn about the benefits of personal branding, our customized program, and how Game Changer coaching can help you or your business.

Clarify Your Brand

CareerWise by Tony Astro ® will help you develop a clear personal brand by identifying your strengths and weaknesses, values and preferences, and evaluating what sets you apart in your market.

We will take the time to clarify your goals and the overall mission for your business. CareerWise will help you understand your or the company’s role in the market. Then we will learn about your current position and help you to develop the strategy for your long-term goals

Then we will do a target assessment. If you don't know your audience then you don't know your business. Knowing the target audience is crucial before implementing the most successful strategy of communications and positioning.

Find Opportunities

CareerWise by Tony Astro ® will first establish what makes you or your company exceptional and bring this to your work or customers experience.

Then we will discover additional prospects for your brand or business by developing a tactical strategy that will let you leverage social media, content marketing, and traditional networking.

You will learn how to connect your brand successfully using your elevator pitch, individual branding speech, and develop promotional products to build credibility between clients, associates, and prospects.

Build your digital presence

You will learn the strategies to grow your brand or business by developing strategic partnerships and increasing brand visibility.

We will work with you to become recognized as Game Changer in your industry while achieving a life of significance and fulfillment.

CareerWise will do a thorough analysis of your personal digital footprint. If needed, then get the opinions of other people regarding you or your company because your personal brand is not how you see it, but what other people can tell each other it is.




What is Personal Branding?

Personal Branding is your unique or exclusive promise of worth to a potential employer or to your target audience strongly expressed.

Where did it come from?

Personal Branding came about in the mid-90's from the concept that as companies have used branding successfully to attract their target audience, so successful professionals can do the same. Global thought leaders such as Tom Peters (who coined the phrase), Peter Montoya, William Arruda, David McNally and Karl Speak, have popularized the concept.

Who needs personal branding?

In today's world, everyone. From successful military personnel, business owners, athletes, professionals, and executives need a personal brand.

I don't live in Coastal Virginia, can we still work collectively?

Definitely! Counseling, mentoring and/or coaching is available via social media, telephone, email and video chat.



Pre-Client Questionnaire

60 Minute Session

Brand Strategy Plan

30 Minute Follow- Up Call


Pre-Client Questionnaire

Four (4) 60 Minute Sessions Per Month

Brand Strategy Plan

Goal Setting

Email Support



Pre-Client Questionnaire


Four(4) 60 Minute Sessions per month

Brand Strategy Plan

Unlimited Email and Text Messaging

Marketing Templates

Website Support

Content Creation

Monday, March 7, 2016

Something Divine on being Discomfort and Disconnected: Lessons I Discovered in my Papa's Death

7:02:00 AM 1
Something Divine on being Discomfort and Disconnected:  Lessons I Discovered in my Papa's Death
When we have to make a decision to pull my papa's life support, things started to unravel. Here are five lessons I learned from my papa's five year ordeal on his deathbed while I live a normal comfortable connected life in Virginia and California.

1.  Life is precious.

Winter of 2010, along Arabian Coast, I was called that papa's life "maybe" coming to an end with some sort of lung cancer, so I was flied off my duty on-board USS Nimitz on emergency on a COD C-2 Navy plane.  Everyone in the Philippines seems so focus on my papa's precious life as I was leaving some important military duty just to be with my father.  When I was at the ICU (Intensive Care Unit) with the doctor and family, we declined the doctor’s advice to prolong his life with further hospitalization and sort of chemo, fortunately he survived another five years.

2.  Enjoy life responsibly while it last.

During my remaining four years in the Navy, I enjoyed the perks of military benefits and time traveling cross country on my move from California to Virginia, before that our travel to Hawaii and several road trips then twice in Europe.  I explored what I can while I can and cherished it while Sam and Myla still excited about it.  For few years I was able to create good happy memories for my family, while I had the time.

3.  Life has cycles and it ends.

As I retired my military uniform after 23 years, my ceremony in 2014 was bittersweet. My wish that my mama and papa could be together again at least through Skype and projector on the ceremony like they were on my Navy oath taking in Subic Bay even though they were apart throughout my life growing up in Manila.

A year after I retired I struggle in finding my true calling, it's hard to let go of my true calling and really listen to God what he wants and what I really want and let go of my two decades of experience as military counselor but it has to end.  I have to make a choice.  I started all over again as an entrepreneur just like when I started in the Navy boot-camp, it wasn't easy.

4.  Life has Déjà vu, here we go again, and so don't be surprise.

As we were packing our final move to our new house and working on school research deadline on Valentines weekend, I received a Facebook private message that my papa was in coma.  This could be the last moment, again.  I have to fly and leave my wife alone to finish the rest of packing of almost 10,000 lbs. of household goods (with some help from two hired movers).  I wasn't sad nor shock, just weak, unfocused or nauseous. Total lack of emotions like my wife usually say.

I went straight to my papa's ICU along with my two luggage by midnight.  My papa was paralyzed with three tubes attached to his mouth, nose and belly.  Most of his obvious organs nonfunctional. I was still emotionless but disturbed.

5.  Life is about decisions and getting accountable.

Five days after 12 hours of watch duty (me and brother Ben got the day duty) at my papa's hospital, I invited all family member who cared about my papa's ordeal at Max's near papa's hospital.  Instead of "welcome home balikbayan" lunch date it was to discuss my decision on pulling out papa's life and convince all for more support.  Two days I did unseemly outside the emergency room - even hospitals and doctors did not want anything to do with it.  Six of us cramped inside with my papa including the paramedic's while pumping oxygen still to get his life extended with a 161 (equivalent of 911) Ambulance I arrange to take his struggling body home.  I ask, what's the point of rushing the traffic with loud siren bringing my papa home?  

We decided to still keep him alive with just one home life support instead of three, an oxygen tank.  Everyone gathered at his bed at home with love ones wailing, that is when it sink in and I thought I made the right decision to pull the plug because he started moving his mouth and responding to our fuss and weeping.  He survived another day, the tank run out of oxygen so we rushed but when it arrived it was too late.  

There is right and wrong decision and we always learn.

We did not even get a chance to hear his last words because of the bruises in his mouth from life support BUT I think the most important decision is to MAKE a DECISION and by pulling his life support created by men, we let our papa died in natural cause and did not play "god" by extending his life (and pain) even further.

During the wake and funeral, as I mentioned this on my Eulogy or "parangal" we saw the outpouring of love to papa but also my detachment from all the comfort I had in the US:  phone (my Samsung Note died the entire time - so no connection with outside world like I am used to), walk in the beach, driving and family I left behind (I also lost my California driver's license).  All these comfort I had in the last five years while my papa is sick until his remaining years and never had a chance to bond with him.  But I did not feel any guilt with that, I think my papa wants me to have more quality time and spend the rest of my life with my family because I saw in myself and others that irresponsible actions leads to chaotic life.  

All these I survived not just with expected help from others but from the divine intervention through other people.  I chose to live a more comfortable life but I could not do it without making responsible decisions daily.  I hope to reap the benefits of comfort by making responsible decisions without relying on people alone but relying on God and myself and the "angels" - who are the friends, relatives and people around me.

With all my discomfort from American lifestyle, disconnected from the internet, I discovered to heal my discontentment in the past three weeks grieving with my papa.

Next blog:  How my life Went On without a Phone and Internet for 10 Days.