July 2016 - Tony Astro - Advisor, Businessman, Consultant

CareerWise by Tony Astro - Bringing Your Personal Brand to Life

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Prime & Safe: Take care of Yourself First. A Personal Wellness Plan as a Counselor by Tony Astro

With the strain of our job as consultants or counselors, health and fitness or wellness is very vital to how we communicate, share ou...

Bring your Personal Brand to Life.

Express your brand and get vibrant on what is exceptional and different about what you have to offer the world.

The CareerWise Personal Branding Portfolio

Developed by Dr. Tony Astro, a 20-year career development counselor and 10-year marketing director, the CareerWise Portfolio is a personal branding toolkit. Following a proven system, it was designed to help you evaluate your skills, identify your unique areas of opportunity, and develop a plan to put yourself out there in the digital age.

Connection. Communication. Culture (Branding). Commerce (Marketing) – these 4 Cs are crucial to your personal branding and career or business success.

Building your career or attracting new partners or clients, the 4 Cs are the you’re your first impression can be misunderstood because of poor communication, connection, branding or marketing yourself.

In whatever field you are in like military or corporate or an artist or a CEO, the right personal branding establishes you as the leader in your chosen or current field, CareerWise by Tony Astro will be able to guide you or your team to stand distinctly from the competition.


Quarterly Brand Planning Outlook

Plot your annual personal branding moves quarter by quarter with goal and revenue planning calendar

The Little Book of Brand Lessons

– 30 Lessons on business, branding and social media. Get inspiration as you confront and move past the issues that typically hold new brand-builders back.

The Personal Brand Development Toolkit

70+ pages of instructional material, how to worksheets, templates and guided exercises in a custom 3-ring binder

Brand Audio Training

Get fired up with the 60-minute jumpstart audio training and learn how to build your brand around your expertise. Apply this powerful new mindset when you dive into the personal branding toolkit's 70+ pages of guided brand building exercises and create your annual plan quarter by quarter.

Who is your CareerWise Counselor?

For over a decade, Tony Astro has worked with individuals and team facing a variety of career challenges and life transition. Whether re-entering the labor force after the military or a career interruption or getting started in a new job, Tony is proficient at training, counseling, coaching and mentoring his clients on how to build their personal brand to develop a stand out contender in their selected arena. Tony also works with professionals to give them the tools to advance in their careers in their chosen fields utilizing techniques to help clients market themselves internally and to become thought leaders in their fields.

Since 1992 Tony Astro has helped military students as Educational Services counselor from the Navy. Most of them are also athletes, and high ranking military professionals and he understand how to grow and improve their personal brand using his own CareerWise technique.

Read below to learn about the benefits of personal branding, our customized program, and how Game Changer coaching can help you or your business.

Clarify Your Brand

CareerWise by Tony Astro ® will help you develop a clear personal brand by identifying your strengths and weaknesses, values and preferences, and evaluating what sets you apart in your market.

We will take the time to clarify your goals and the overall mission for your business. CareerWise will help you understand your or the company’s role in the market. Then we will learn about your current position and help you to develop the strategy for your long-term goals

Then we will do a target assessment. If you don't know your audience then you don't know your business. Knowing the target audience is crucial before implementing the most successful strategy of communications and positioning.

Find Opportunities

CareerWise by Tony Astro ® will first establish what makes you or your company exceptional and bring this to your work or customers experience.

Then we will discover additional prospects for your brand or business by developing a tactical strategy that will let you leverage social media, content marketing, and traditional networking.

You will learn how to connect your brand successfully using your elevator pitch, individual branding speech, and develop promotional products to build credibility between clients, associates, and prospects.

Build your digital presence

You will learn the strategies to grow your brand or business by developing strategic partnerships and increasing brand visibility.

We will work with you to become recognized as Game Changer in your industry while achieving a life of significance and fulfillment.

CareerWise will do a thorough analysis of your personal digital footprint. If needed, then get the opinions of other people regarding you or your company because your personal brand is not how you see it, but what other people can tell each other it is.




What is Personal Branding?

Personal Branding is your unique or exclusive promise of worth to a potential employer or to your target audience strongly expressed.

Where did it come from?

Personal Branding came about in the mid-90's from the concept that as companies have used branding successfully to attract their target audience, so successful professionals can do the same. Global thought leaders such as Tom Peters (who coined the phrase), Peter Montoya, William Arruda, David McNally and Karl Speak, have popularized the concept.

Who needs personal branding?

In today's world, everyone. From successful military personnel, business owners, athletes, professionals, and executives need a personal brand.

I don't live in Coastal Virginia, can we still work collectively?

Definitely! Counseling, mentoring and/or coaching is available via social media, telephone, email and video chat.



Pre-Client Questionnaire

60 Minute Session

Brand Strategy Plan

30 Minute Follow- Up Call


Pre-Client Questionnaire

Four (4) 60 Minute Sessions Per Month

Brand Strategy Plan

Goal Setting

Email Support



Pre-Client Questionnaire


Four(4) 60 Minute Sessions per month

Brand Strategy Plan

Unlimited Email and Text Messaging

Marketing Templates

Website Support

Content Creation

Thursday, July 28, 2016

Are we a Social Networking or Media Addict or Just Social?

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Are we a Social Networking or Media Addict or Just Social?

I am a social person.  Media you mean?  Yes but we could be both.

I started using YouTube back in 2008 (at least that's my earliest uploads) and using Facebook about 2008 and creating a page for my work and connecting counselor - back aboard USS Nimitz using Facebook in 2010.

Up to now.

It's been a roller coaster of travel bragging and multiple check-ins on Facebook, oversharing of places and food on Instagram and most recently my weekly meetups with fellow entrepreneurs around Coastal Virginia (aka. Tidewater or Hampton Roads - I am a proponent to change it to Coastal Virginia but that is another "social" topic).

July 29 Networking by Maggie Portraits
Social media can be use to reinforce our face to face social activity by being yourself and not being too overly critical on "how should I approach her for a selfie?", "will it invade his privacy?", "am I too conceited to take a selfie with anyone?"

Of course, for ethical reason and courtesy - we need to use all our senses and catch the perfect time to take an Instagram or a FB Live.  Do you do it on church while on worship?  Do you wave your phone around all those people you don't know?
Selfie with fellow entrepreneurs

Those questions always come everytime you turn on your camera on a social event.  Just remember to be observant and don't use the camera or social media for our own self gain but for encouraging and connecting and inspiring other people.  We cannot please every GenX nor millennials or baby boomers but I will try to do what is pleasing to me and specially complimenting to my neighbors. If it's embarrassing myself could be pleasing and inspiring to others, why not (or the other way around - which is mostly the case).

That is how I social.  Am I social addict?  Well if it is a compliment, I can take it.

Here is a playlist of some "Real" Social Networking events I have attended and captured to share and connect with others.  Are they all pleased?  maybe.  Do we all look like normal people - using different senses to connect and reconnect with each other?  I would like to think so and I hope it helps our community.

You can click the Social Page menu bar on your left to connect and social with Mvoss Creation or myself.

Friday, July 15, 2016

Lets Go! Back to the Community but Be Aware. My quick random thoughts on the Pokemon Go Fad

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Lets Go! Back to the Community but Be Aware. My quick random thoughts on the Pokemon Go Fad
Unless I have tried something I would not comment anything about it. But before that let me describe this game in two sentences.

Pokemon Go is a smartphone game application that uses the camera, GPS and data (or WiFi) to track hundreds of Pokemon Characters embedded visually in your camera (like the photo here, that I shot last night).  You then swipe the red & white ball that you collected from sponsored establishments within the area and when you hit those Pokemon characters you gain certain scores and levels.

For the first time, I actually tried it last night and reach level 4 of Pokemon Go and played along with dozens of local people in my community in downtown Virginia Beach last night and here are my Pro-Con thoughts as a business owner, father and community member.

In Defense:

1. It’s an amazing way to get back to the community and start talking. We met diverse group of strangers (mostly teens and some open minded adults) and simply asking where did you see Picachu started a conversation that could have led to being normal human being again: talking with people.

2. It was a good half a mile walk seeing different site from my community again. Not only did I have a chance to walk after a big heavy meal at PF Chang but able to entertain myself losing some calories.

3. I was able to bond with my 12-year-old son searching for Squirtle and got excited calling me that he found Picachu (that could catapult me to level 5) in the corner of Virginia Beach Blvd.

4. It’s good for the economy and business by boosting visitation on establishments to gain more Pokemon balls (weapons to hit or catch a Pokemon).

5. It’s a free mobile game except for data usage and unless you purchase certain levels to advance. It cost me $500 when I first got the Wii Console then several games and where is it now? This activity has little investment.


1. It is dangerous when kids get into it and forget their surroundings on predators and those with bad malice to do harm on kids or teens.

2. Safety hazard for drivers and commuters for obvious reason.

3. Lost touch from actual use of telephone: to communicate. This includes rapid loss of battery or data. Also data usage for those who have limited services.

4. Time spent on running around catching Pokemon could be time well spent on reading, quiet time for spiritual renewal and other more productive activities.

5. Haters from those highly opinionated folks - who are against it and “kill joys”.  This creates division from those who can afford to play and those who have no time to play.

Are you for or against it?  I know most people will say moderation is always good but where is the fun of it when you become passionate about it?  I would say Go! for it, try it (it's good for Nintendo stockholders now up by $70 Billion and economy) and then you have the right to say something about it.

Photos were taken last night at Virginia Beach Town Center (downtown) after I first tried Pokemon Go! and our Fair Winds and Farewell Dinner for a friend visiting us from the Philippines in beautiful Virginia Beach.