Prime & Safe: Take care of Yourself First. A Personal Wellness Plan as a Counselor by Tony Astro - Tony Astro - Advisor, Businessman, Consultant

CareerWise by Tony Astro - Bringing Your Personal Brand to Life

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Prime & Safe: Take care of Yourself First. A Personal Wellness Plan as a Counselor by Tony Astro

With the strain of our job as consultants or counselors, health and fitness or wellness is very vital to how we communicate, share ou...

Bring your Personal Brand to Life.

Express your brand and get vibrant on what is exceptional and different about what you have to offer the world.

The CareerWise Personal Branding Portfolio

Developed by Dr. Tony Astro, a 20-year career development counselor and 10-year marketing director, the CareerWise Portfolio is a personal branding toolkit. Following a proven system, it was designed to help you evaluate your skills, identify your unique areas of opportunity, and develop a plan to put yourself out there in the digital age.

Connection. Communication. Culture (Branding). Commerce (Marketing) – these 4 Cs are crucial to your personal branding and career or business success.

Building your career or attracting new partners or clients, the 4 Cs are the you’re your first impression can be misunderstood because of poor communication, connection, branding or marketing yourself.

In whatever field you are in like military or corporate or an artist or a CEO, the right personal branding establishes you as the leader in your chosen or current field, CareerWise by Tony Astro will be able to guide you or your team to stand distinctly from the competition.


Quarterly Brand Planning Outlook

Plot your annual personal branding moves quarter by quarter with goal and revenue planning calendar

The Little Book of Brand Lessons

– 30 Lessons on business, branding and social media. Get inspiration as you confront and move past the issues that typically hold new brand-builders back.

The Personal Brand Development Toolkit

70+ pages of instructional material, how to worksheets, templates and guided exercises in a custom 3-ring binder

Brand Audio Training

Get fired up with the 60-minute jumpstart audio training and learn how to build your brand around your expertise. Apply this powerful new mindset when you dive into the personal branding toolkit's 70+ pages of guided brand building exercises and create your annual plan quarter by quarter.

Who is your CareerWise Counselor?

For over a decade, Tony Astro has worked with individuals and team facing a variety of career challenges and life transition. Whether re-entering the labor force after the military or a career interruption or getting started in a new job, Tony is proficient at training, counseling, coaching and mentoring his clients on how to build their personal brand to develop a stand out contender in their selected arena. Tony also works with professionals to give them the tools to advance in their careers in their chosen fields utilizing techniques to help clients market themselves internally and to become thought leaders in their fields.

Since 1992 Tony Astro has helped military students as Educational Services counselor from the Navy. Most of them are also athletes, and high ranking military professionals and he understand how to grow and improve their personal brand using his own CareerWise technique.

Read below to learn about the benefits of personal branding, our customized program, and how Game Changer coaching can help you or your business.

Clarify Your Brand

CareerWise by Tony Astro ® will help you develop a clear personal brand by identifying your strengths and weaknesses, values and preferences, and evaluating what sets you apart in your market.

We will take the time to clarify your goals and the overall mission for your business. CareerWise will help you understand your or the company’s role in the market. Then we will learn about your current position and help you to develop the strategy for your long-term goals

Then we will do a target assessment. If you don't know your audience then you don't know your business. Knowing the target audience is crucial before implementing the most successful strategy of communications and positioning.

Find Opportunities

CareerWise by Tony Astro ® will first establish what makes you or your company exceptional and bring this to your work or customers experience.

Then we will discover additional prospects for your brand or business by developing a tactical strategy that will let you leverage social media, content marketing, and traditional networking.

You will learn how to connect your brand successfully using your elevator pitch, individual branding speech, and develop promotional products to build credibility between clients, associates, and prospects.

Build your digital presence

You will learn the strategies to grow your brand or business by developing strategic partnerships and increasing brand visibility.

We will work with you to become recognized as Game Changer in your industry while achieving a life of significance and fulfillment.

CareerWise will do a thorough analysis of your personal digital footprint. If needed, then get the opinions of other people regarding you or your company because your personal brand is not how you see it, but what other people can tell each other it is.




What is Personal Branding?

Personal Branding is your unique or exclusive promise of worth to a potential employer or to your target audience strongly expressed.

Where did it come from?

Personal Branding came about in the mid-90's from the concept that as companies have used branding successfully to attract their target audience, so successful professionals can do the same. Global thought leaders such as Tom Peters (who coined the phrase), Peter Montoya, William Arruda, David McNally and Karl Speak, have popularized the concept.

Who needs personal branding?

In today's world, everyone. From successful military personnel, business owners, athletes, professionals, and executives need a personal brand.

I don't live in Coastal Virginia, can we still work collectively?

Definitely! Counseling, mentoring and/or coaching is available via social media, telephone, email and video chat.



Pre-Client Questionnaire

60 Minute Session

Brand Strategy Plan

30 Minute Follow- Up Call


Pre-Client Questionnaire

Four (4) 60 Minute Sessions Per Month

Brand Strategy Plan

Goal Setting

Email Support



Pre-Client Questionnaire


Four(4) 60 Minute Sessions per month

Brand Strategy Plan

Unlimited Email and Text Messaging

Marketing Templates

Website Support

Content Creation

Friday, February 23, 2018

Prime & Safe: Take care of Yourself First. A Personal Wellness Plan as a Counselor by Tony Astro

With the strain of our job as consultants or counselors, health and fitness or wellness is very vital to how we communicate, share our time, listen and take care of our clients, or even our friends and family besides our success in counseling or consulting. Vicarious traumatization (VT) also known as compassion fatigue or in mild cases, burnout - could be a result if counselors do not have an appropriate personal wellness plan. As counselors (or consultant), we have to be empathetic, and this kindhearted engagement with disturbed clients and their reports of unpleasant experiences (job loss, bankruptcy, trauma, death, health issues, etc) sometimes drains us. Here are acronyms I created to make it easier for you to remember: Prime Safe:                                             
PRIME:  Physical, Religion, Intellectual, Mental and Emotional

As a prior military Navy career counselor, physical exercise is mandatory considering the remarkable amount of pressure of deployments, combat and everyday duty at an average of 12 hours/day.  Research has shown that regular physical training or exercise serves to protect the immune system.  Physical activities (workout, yoga, breathing) serves as an acceptable way to express anxiety, anger, frustration, feeling out of control, and helplessness (Culligan & Sedlacek, 1980; DeBenedette, 1988; Kirkcaldy & Shephard, 1990; Rosato, 1990; Sutherland & Cooper, 1990).
So for the first proactive measure, a physically strenuous workout twice or thrice a week is essential including a healthy regimen diet. Being said is different from being done. With this hands-on practice of good daily habits, it needs a robust and disciplined control to do it. Being on a team (being in the military is much more accessible, speaking from my 23-year experience) makes it more manageable compared to be an independent counselor because of groupthink accountability. Without accountability or a partner, wavering of this plan is imminent.

Effective counseling is not doable when our wellbeing is out of shape: physically or mentally.  Moreover, so mental condition should also be kept in a way by meditation, journal, yoga, proper breathing or merely reading a great book (I do all of them and journal seems to be the most effective for me second to prayer).  As a second proactive measure, I have tried most of them and prayer including journaling is the one that made a good effect on me for my wellness.
Praying is a dialogue between you and an unseen counselor. The expression in voice or mind aids the counselor to profess issues or anxiety including VT or compassion fatigue. It goes along with journaling, and the only difference is written scripts maybe read interchangeably as counselor or counselee while praying is unwritten yet speaking to an “imaginary” counselor depending on counselors’ religious conviction.

SAFE:  Social, Abilities, Financial & Environmental

Every year from 2005 to 2013, I attended the Navy Counselors Association held in different parts of the country with almost  700 Navy Counselors networking for a one week conference learning new methods, ideas, regulations about the profession in career counseling. The network of contacts adds or gives each counselor new perspective on how individual counselors do their particular job even though they have the career counseling standards posted online or publicized in instructions. This type of events, as well as local monthly gathering with like-minded people at least week, can build confidence, improve work attitude and personal wellness.

A more affordable alternative is proper use of social media or networking groups that can also help us get the right connection. Clean your social media “environment” by filtering all negative clutter in your Facebook pages and try using LinkedIn connections to get you an online mentor.  Counselors cannot work all the time single-handedly. We all need reinforcement from those who have been through the practice of counseling. Their experience will help sustain both our physical and mental capacity.  Joining a social media group and be active on its benefits as well as face to face networking.
Write a blog, share your experience and don’t be afraid to make a wrong grammar or wrong assumptions,  it takes practice, and soon you can build influence to your followers you never expected, I did.

If we have issues going on with our family and financial wellness, can we focus on giving the same advice to others? It is difficult unless we have been through it and our mind is clear or stress-free.   When we moved from California to Connecticut then back to California in a span of 7 years, it took a significant financial toll in our family as we purchased houses in both places and we could not get a renter and housing market crash.  We were devastated and if affected how I did my counseling and eventually my promotion to higher rank as a counselor.  My wellness was unresolved, and it changed a big part of my job, not necessarily counseling my clients, but it was later fixed through proper budgeting, joining a group called Crown Ministry and having a financial advisor.

The bottom line is our overall personal wellness:  physical, financial, spiritual, social and mental health is vital for us as a counselor.  We have to take care of ourselves first before we can do it for others and that is not a cliche.  Our goal is the same for the client and practicing what we advocate during our counseling will be evident to all clients (or patients for clinical counselors).  Now that you have your personal wellness in place you are all set to talk to your client more efficiently and sincerely ask:  How are you doing and how is your well being?  What are your skills and passions?

We have to be at our PRIME so that we will always be SAFE. 

Culligan, M.J., & Sedlacek, K. (1980). How to avoid stress before it kills you. New York: Gramercy.
DeBenedette, V. (1988). Getting fit for life: Can exercise reduce stress? The Physician and Sportsmedicine, 16, 185-200.
Kirkcaldy, B.D., & Shephard, R.J. (1990). Therapeutic implications of exercise. International Journal of Sport Psychology, 21, 165-184.
Patrick, P. (2007). Contemporary issues in counseling. Boston, MA: Pearson

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